• Led end-to-end UX design for the Tasker app and Customer Support tooling from discovery research through to shipped, production-ready designs.

• Conducted user interviews, usability tests, and moderated research sessions to surface friction points, translating findings into actionable design decisions that improved client satisfaction ratings, ticket resolution time, and operational efficiency.

• Built and maintained a library of reusable design system components in Figma for our internal tooling, enabling faster, more consistent shipping across all product teams.

• Integrated AI tooling like Figma Make, Bolt, Lovable, Figma MCP, and VSCode to build, prototype, and ship design solutions quickly, reducing design time by ~20%.

• Partnered closely with product managers and engineers in Agile sprints by contributing to roadmap prioritization, writing design specs, and reviewing implementation for design fidelity.

• Used AI research synthesis tools (Dovetail / Notebook LM) to process qualitative data at scale, cutting analysis time by ~40% and surfacing themes across 50+ user sessions.

• Facilitated cross-functional design reviews and workshops, aligning design team and external stakeholders on design direction and reducing revision cycles.

• Own the end-to-end design system for MonetizeNow's product suite by architecting components, establishing contribution guidelines, and partnering with engineering to maintain token-level consistency across web and mobile.

• Drive a 20% improvement in feature adoption by rapidly iterating on UX for key product enhancements, running usability tests, synthesizing findings, and delivering high-fidelity prototypes in tight sprint cycles.

• Spearhead complex, cross-functional product initiatives from 0→1 translating ambiguous business goals into clearly scoped design solutions while advocating for user needs at the executive level.

• Led a full company rebrand and marketing website redesign overseeing visual direction, information architecture, and stakeholder alignment from brief to launch.

• Facilitate weekly design syncs and cross-functional reviews, fostering a culture of transparent feedback and reducing alignment cycles across product, engineering, and marketing.

• Led design while participating in the AI Forge Incubator program to spearhead the implementation of innovative AI solutions for the official product launch in 2024.

• Conducted a market analysis and user interviews with 10 current students to make data-driven product decisions.

• Accelerated design execution by establishing a new design system, brand library, and website layouts.

• Led ideation, digital strategy, and product execution for the new BookMark’d website across devices and services.

• Led UX/UI Design in a team of 8 people to navigate all seller-facing projects by creating concepts, visual mockups and specifications, and representing designs to the Community Content team.

• Learned 5 design systems for seller and buyer platforms (including Instagram, Facebook, Meta Business Suite, Commerce Manager, and Shopify) to design solutions and cooperate with teams on all 5 products.

• Partnered horizontally across teams to streamline the functionality and design of Community Content features on all platforms, which increased the total number of sellers using these tools by 81%.

• Conceived, planned and led the development of 3 new features and UI improvements to the end-to-end business experience on Facebook and Instagram.

• Upheld a high-quality bar by driving end-to-end consistency, designing in both dark and light mode, ensuring quality goals were integrated into team roadmaps, and pressure testing all design scenarios to ensure scalability.

• Facilitated design workshops and knowledge shares of the Seller Experiences space, positively influencing the product roadmap to prioritize improvements to seller tools, which helps over half of users.

• Delivered a high-fidelity app design for an e-commerce brand after wireframing, brainstorming, and iterating closely with the client to ensure final deliverables met their goals while advocating for the needs of real users.

• Redesigned a user-centered website interface to maximize user engagement and cement the new brand identity.

• Crafted brand guidelines and logo designs for two key clients which expanded company design services and increased client engagement.