# Valeria Coll > Product Design @ Taskrabbit Location: San Francisco, California, United States Profile: https://flows.cv/valeriacoll Hi there! I'm Valeria. I am a designer, learner, and skilled communicator - among many things. My curiosity for learning and problem-solving has motivated my interest in User Experience Design. This field has challenged me to find better ways to help people connect, create, and communicate through digital innovation. As a designer, I aspire to use my knowledge of people and design to solve problems and help others (and myself) become better every day. ## Work Experience ### Product Designer @ Taskrabbit Jan 2025 – Present | San Francisco, California, United States - Led end-to-end UX design for the Tasker app and Customer Support tooling from discovery research through to shipped, production-ready designs. - Conducted user interviews, usability tests, and moderated research sessions to surface friction points, translating findings into actionable design decisions that improved client satisfaction ratings, ticket resolution time, and operational efficiency. - Built and maintained a library of reusable design system components in Figma for our internal tooling, enabling faster, more consistent shipping across all product teams. - Integrated AI tooling like Figma Make, Bolt, Lovable, Figma MCP, and VSCode to build, prototype, and ship design solutions quickly, reducing design time by ~20%. - Partnered closely with product managers and engineers in Agile sprints by contributing to roadmap prioritization, writing design specs, and reviewing implementation for design fidelity. - Used AI research synthesis tools (Dovetail / Notebook LM) to process qualitative data at scale, cutting analysis time by ~40% and surfacing themes across 50+ user sessions. - Facilitated cross-functional design reviews and workshops, aligning design team and external stakeholders on design direction and reducing revision cycles. ### UX Designer @ MonetizeNow Jan 2023 – Jan 2025 | San Francisco, California, United States - Own the end-to-end design system for MonetizeNow's product suite by architecting components, establishing contribution guidelines, and partnering with engineering to maintain token-level consistency across web and mobile. - Drive a 20% improvement in feature adoption by rapidly iterating on UX for key product enhancements, running usability tests, synthesizing findings, and delivering high-fidelity prototypes in tight sprint cycles. - Spearhead complex, cross-functional product initiatives from 0→1 translating ambiguous business goals into clearly scoped design solutions while advocating for user needs at the executive level. - Led a full company rebrand and marketing website redesign overseeing visual direction, information architecture, and stakeholder alignment from brief to launch. - Facilitate weekly design syncs and cross-functional reviews, fostering a culture of transparent feedback and reducing alignment cycles across product, engineering, and marketing. ### Lead Product Designer @ BookMark'd Jan 2023 – Jan 2023 - Led design while participating in the AI Forge Incubator program to spearhead the implementation of innovative AI solutions for the official product launch in 2024. - Conducted a market analysis and user interviews with 10 current students to make data-driven product decisions. - Accelerated design execution by establishing a new design system, brand library, and website layouts. - Led ideation, digital strategy, and product execution for the new BookMark’d website across devices and services. ### Product Designer @ Meta Jan 2022 – Jan 2023 | San Francisco Bay Area - Led UX/UI Design in a team of 8 people to navigate all seller-facing projects by creating concepts, visual mockups and specifications, and representing designs to the Community Content team. - Learned 5 design systems for seller and buyer platforms (including Instagram, Facebook, Meta Business Suite, Commerce Manager, and Shopify) to design solutions and cooperate with teams on all 5 products. - Partnered horizontally across teams to streamline the functionality and design of Community Content features on all platforms, which increased the total number of sellers using these tools by 81%. - Conceived, planned and led the development of 3 new features and UI improvements to the end-to-end business experience on Facebook and Instagram. - Upheld a high-quality bar by driving end-to-end consistency, designing in both dark and light mode, ensuring quality goals were integrated into team roadmaps, and pressure testing all design scenarios to ensure scalability. - Facilitated design workshops and knowledge shares of the Seller Experiences space, positively influencing the product roadmap to prioritize improvements to seller tools, which helps over half of users. ### User Experience Designer @ Modernized Mobile LLC Jan 2022 – Jan 2022 - Delivered a high-fidelity app design for an e-commerce brand after wireframing, brainstorming, and iterating closely with the client to ensure final deliverables met their goals while advocating for the needs of real users. - Redesigned a user-centered website interface to maximize user engagement and cement the new brand identity. - Crafted brand guidelines and logo designs for two key clients which expanded company design services and increased client engagement. ### Product Design Intern @ Meta Jan 2021 – Jan 2021 - Virtually collaborated horizontally across various teams in the Facebook Ads Manager platform to provide onboarding guidance for Client Solutions Managers. - Redesigned the layout of app previews on the Business Apps page in Meta Business Suite to increase adoption of third-party apps among users. - Contributed to company culture and product innovation by completing a hackathon project. ### Founding UX Designer @ BookMark'd Jan 2020 – Jan 2021 | Weston, Florida, United States - Crafted an entire website user interface and web app by researching, wireframing, and ideating high-fidelity designs for the 2021 beta launch. - Championed market research initiatives to identify competitive advantages and develop a social media strategy. - Established a cohesive brand by designing a brand book with variations of logos, fonts, and design patterns. ### FBU Product Design Intern @ Meta Jan 2020 – Jan 2020 | Weston, Florida, United States - Learned how to design within the boundaries of design systems. - Learned industry-standard design tools like Figma, Sketch, and Origami. - In only 2 weeks, designed and prototyped an improved end-to-end user flow for the campaign creation process in Ads Manager. - Participated in a hackathon project for Instagram templates that made it to the final review by the Instagram Leadership Panel. ### User Experience Fellow @ Radify Labs Jan 2019 – Jan 2019 | Gainesville, Florida Area · Selected as a Creative Careers fellow in a prestigious program with an 8% acceptance rate. · Learned in-demand UX tools such as Figma, InVision, and Balsamic. · Created three UX redesigns going through the full design process including user research, problem identification, creating new mockups, and testing new solutions with potential users. · Led UX for an online publication, conducted usability research with 55 users, and tracked effects of design changes in Google Analytics. ## Education ### Master of Arts - MA in Mass Communication/Media Studies University of Florida ### Bachelor of Science - BS in Advertising University of Florida ### Bachelor of Science - BS in Advertising University of Florida ### Master of Arts - MA in Digital Strategy University of Florida ## Contact & Social - LinkedIn: https://linkedin.com/in/vcoll - Portfolio: https://vcoll.myportfolio.com --- Source: https://flows.cv/valeriacoll JSON Resume: https://flows.cv/valeriacoll/resume.json Last updated: 2026-04-13