# Valeria Dominguez > Building Your 0→1 Digital Business ✦ Strategy ✦ Brand ✦ Marketing ✦ Talent Location: San Francisco Bay Area, United States Profile: https://flows.cv/valeriadominguez From strategy to launch, Valeria runs 0→1 digital projects — brand, marketing, web, and talent — for corporations, funded startups, and small businesses in Silicon Valley and beyond. Her work spans the full commercial stack: brand identity, website design, digital marketing, conversion, and the teams that execute it. She is a mechanical engineer with an Executive MBA/PLD from Harvard Business School and was named 8th on the Top 100 Economic Leaders of Tomorrow by the French Think Tank Institut Choiseul. In 2018, she was elected to serve as a member of the board of directors of Adolfo Dominguez, a publicly traded company founded in 1976 with 650 boutiques in 35 countries. Until 2017, she was the Chief Digital Officer for the company and along with an exceptional team was able to multiply sales by 20 with double-digit profitability, make the online store #1 out of 650, and launch the business in 27 countries. During her eight years in New York City, she worked as an engineer at Turner Construction, was a Vice President at The Corcoran Group and an entrepreneur with Felino, a sales & digital marketing agency in the luxury real estate field. Valeria is an award winning speaker on digital strategy and attends/speaks at all major international e-Commerce conferences. Originally from Spain, Valeria has native fluency in English, Spanish, French and German. After attending boarding schools in Switzerland, England and Germany, she earned a Bachelor of Science with honors in Mechanical Engineering from Queen’s University, Canada and an executive MBA/PLD from Harvard Business School. ## Work Experience ### Founder & Principal @ Felino Jan 2023 – Present | San Francisco Bay Area Felino is a boutique digital consultancy based in Palo Alto. We run 0→1 projects end to end — strategy, brand, web, marketing, and talent — for corporations, funded startups, and small businesses in Silicon Valley and beyond. ### eCommerce Growth Consultant · European Designer & Luxury Brands @ Felino Jan 2016 – Jan 2023 | Madrid Valeria Dominguez is the founder & CEO of a boutique strategic eCommerce and digital transformation consultancy specialized in the fashion/retail sector for premium brands. European clients include Alessi, Scalpers Company, Adolfo Dominguez, Klarna, Globe-Trotter and North Sails among others. Services include the marquee Audit & Growth Plan, advisory in execution, team building, ongoing advisory to the board of directors, executive committees and the creation of digital transformation committees that focus on eCommerce growth. ### Strategic Advisor @ Bitwire Jan 2025 – Present | San Francisco Bay Area ### Founding Team, VP of Growth @ Bitwire Jan 2024 – Jan 2025 | San Francisco Bay Area Your News, Amplified. Bitwire is an AI powered modern newswire re-imagined for today’s comms professionals. Distribute your news to the media outlets that matter most. ### Investor @ Macarena Restaurant Group Jan 2025 – Present | Palo Alto, California, United States Macarena is more than a restaurant—it’s a celebration of Spain’s soul, brought to life in Palo Alto. Inspired by timeless recipes passed down through generations, every dish reflects the classic traditions of Spanish cuisine, with no shortcuts and no reinterpretations—just comfort food as it’s meant to be. ### Angel Investor @ Harvard Business School HBS Alumni Angels Association - HBSAA Jan 2023 – Present | San Francisco Bay Area ### Investor - Tech, AI & Crypto @ Felino Capital Jan 2021 – Present | San Francisco Bay Area Silicon Valley-based private investor fund — backing what's next in tech and digital assets. ### Member, Compensation & Nominations Committee @ ADOLFO DOMINGUEZ,S.A. Jan 2020 – Present ### Board Member @ ADOLFO DOMINGUEZ,S.A. Jan 2018 – Present | Greater Orense Area ### Member, Digital Committee @ ADOLFO DOMINGUEZ,S.A. Jan 2018 – Present Advising the board and executive leadership on eCommerce growth, technology strategy, and emerging trends — bringing a Silicon Valley perspective to one of Spain's most storied designer brands. ### Strategic Advisor · Go-to-Market & Key Accounts @ Klarna Jan 2021 – Jan 2022 Retained by Klarna's leadership to accelerate market entry across Southern Europe's top retail and fashion accounts. Built the CHIEFS ecosystem — 200+ Chief Digital Officers in Spain — and designed a signature event concept around the elevation of the CDO role, individually and collectively, at a national scale. ### Chief Digital Officer @ ADOLFO DOMINGUEZ S.A Jan 2011 – Jan 2016 | Spain *Miembro del Comité de Dirección *Responsable de la gestión y dirección de todas las operaciones de Ecommerce y la omnicanalidad; incluyendo desde el aumento de tráfico y el valor de la tienda, al plan de negocio, las innovaciones tecnológicas de la web y su análisis así como la estrategia de contenidos, campañas promocionales o el diseño de la web y el servicio al cliente. *Gestión del plan de marketing digital, que incluye desde la optimización SEO, la publicidad online o el remarketing y el retargeting hasta la analítica web, CRM, campañas de captación y el desarrollo de las redes sociales como canal de conversión para la marca. * Gestión de la experiencia de usuario de la web; la optimización de la usabilidad, la navegación fluida, el desarrollo de contenido atractivo y el proceso de finalización de compra. La web ofrece servicios de personalización, reseñas y carrito de compra abandonado. *Supervisión del desarrollo de programas de ventas multicanal y del premiado servicio de atención al cliente in-house que utiliza canales innovadores en España como el chat o WhatsApp. * Creación, desarrollo y ejecución de mapas de ruta estratégicos para el crecimiento del comercio electrónico. * Ganadora del premio a la mejor ponente sobre estrategia digital y especialista en Ecommerce y multicanalidad. ### Vice President, Sales & Marketing @ The Corcoran Group Jan 2004 – Jan 2009 | New York City Mantuvo la posición de comisión de ventas en el top de gestiones inmobiliarias en la ciudad de Nueva York * Responsable del desarrollo comercial y la gestión de las relaciones con clientes * Clasificada en el top 1.7% de los 64,000 agentes a nivel nacional para NRT bajo la matriz de Corcoran * Galardonada con dos promociones y 16 premios de ventas a agentes top ventas, incluyendo su incorporación en el Multi-Million Dollar Club durante cinco años consecutivos y el premio a Agente Top Ten de Corcoran ( de entre los 2,500 de la compañía) * Dirección de ventas y marketing para seis nuevas edificaciones en East Harlem, consiguiendo 200 transacciones en total $60 millones en ventas y dos nuevos proyectos con $50 millones en ventas anticipadas *Record de ventas y tasa de absorción en un nuevo proyecto inmobiliario en East Harlem, con un ratio de $730 por metro cuadrado y un 90% de las ventas cerradas en cuatros semanas para Aura condominium *Manager ejecutiva de desarrollos de nuevos proyectos inmobiliarios durante varios años. Las responsabilidades incluían desde recomendación de localizaciones, planes previos a la construcción o unit mix, estudios de servicios, diseño de interiores, preparación de los inmuebles, creación de marca, marketing, publicidad, relaciones públicas, organización de eventos, lanzamiento de ventas, pisos piloto, eventos especiales, visitas privadas, negociaciones para el contrato y el cierre de la venta. * Experiencia en relaciones públicas, logrando 75 menciones y reseñas como agente experto en East Harlem en importantes publicaciones como New York Times y New York Post * Seleccionada como integrante del Next Generation Real Estate Honor Roll por Avenue magazine y destacada en una fotografía con Pamela Liebman, CEO de Corcoran. ### Lead Estimating Engineer @ TURNER CONSTRUCTION CO Jan 2003 – Jan 2004 | New York City ## Education ### Executive MBA - Program for Leadership Development/PLD22 + M5 Harvard Business School ### BS with Honors in Mechanical Engineering Queen's University ### Executive MBA IE Business School ### Boarding School in Germany Schule Schloss Salem ### Boarding School in Switzerland Institut Le Rosey ### Boarding School in the United Kingdom Repton School ## Contact & Social - LinkedIn: https://linkedin.com/in/valeriadominguez - Website: https://www.felino.com --- Source: https://flows.cv/valeriadominguez JSON Resume: https://flows.cv/valeriadominguez/resume.json Last updated: 2026-04-05