# Valerie Miller > Design + Marketing Leader | AI Steward | Accessibility SaaS + FinTech Location: Concord, California, United States Profile: https://flows.cv/valeriemiller I’m a design leader working at the intersection of enterprise healthcare fintech and accessibility-focused SaaS. As an Art Director at Optum Financial, I architect large-scale payer-facing communications systems within a regulated healthcare fintech environment. My work focuses on translating complex financial, regulatory, and product constraints into scalable brand frameworks that operate across digital, print, and data-driven channels. I bring structure to complexity, align cross-functional teams, and build modular systems that support high-volume personalization while maintaining clarity and compliance. At an accessibility-focused SaaS startup, I serve as Chief Design Officer and help shape brand and product direction in a zero-to-one environment, integrating AI-aware and inclusive design principles from the ground up. I’m drawn to mission-driven organizations where design is treated as a strategic lever for operational clarity, measurable impact, and long-term systems thinking. ## Work Experience ### Chief Design Officer @ Equivalent Jan 2025 – Present ### Head of Product & Investor Marketing @ Equivalent Jan 2024 – Jan 2025 | Asheville, North Carolina, United States Drives investor brand strategy. ### Art Director / Product Designer @ Equivalent Jan 2023 – Jan 2024 Designed our user-friendly MVP tool, leveraging our patent-pending IP to create customizable, code-based smart graphics. Our design software supports responsive resizing, advanced accessibility features, and seamlessly adapts to user settings. Graphics powered by our technology automatically detect dark mode and other OS preferences, transforming instantly to match dark themes and other system settings. ### Art Director @ Optum Jan 2025 – Present | Eden Prairie, Minnesota, United States ### Consumer Experience Manager @ Optum Jan 2024 – Present | Eden Prairie, Minnesota, United States Leads the Marketing Implementations team, and Payer Marketing co-branding design strategy for the new Healthy Benefits+ app. This initiative enhances the consumer experience by enabling Payer members to utilize healthcare benefit dollars for healthy food, OTC products, utilities, and other whole-health expenses. Oversees the design and production of all enterprise B2C print comms. ### Design Manager @ Optum Jan 2023 – Jan 2024 Led the B2C design team, streamlining workflows to enhance efficiency in creating consumer-facing materials. Established new best practices by developing shared-asset templates and authored a comprehensive reference guide to serve as a central source of truth. Collaborated with key stakeholders and cross-functional teams for Solutran initiatives (the FinTech arm of Optum Financial) by conceptualizing and delivering tailored illustration, animation, and data visualization solutions. ### Design Lead / Pod Leader @ Designerds Jan 2022 – Jan 2023 | San Francisco, California, United States Clients: Twitter Twitter: Art directed the in-house creation of custom emojis and supported projects for #TwitterAble, #TwitterNEXT, #TwitterWomen, and Blackbirds. Provided mentorship and guidance for my design pod – created and maintained training and onboarding materials, and led quarterly design retrospectives to drive continuous improvement and innovation. ### Design Lead @ Designerds Jan 2022 – Jan 2022 Clients: Square, Amazon Blink, Canva, Airbnb Square: Joined the Platforms & Verticals team at Square where I focused on designing email communications for Sellers. This included the campaign launch of Square Subscriptions opportunities and celebrating Square Store KPI achievements. Amazon: Joined Blink team at Amazon to support the launch of new products – contributing to the success of the most lucrative Prime Day to date. Contributed to the in-house development of storyboard creative for Canva and Airbnb. ### Senior Visual Designer @ Designerds Jan 2020 – Jan 2022 Client: Twitter, Walmart Twitter: Joined Twitter's rebrand team where I designed custom Canva templates – enabling consistent and scalable brand expression across imagery and visual assets. I also localized, and animated high-fidelity Twitter iOS and Android screens – producing videos and GIFs to market new platform features. Walmart: Joined Walmart Connect, (the advertising platform that helps brands reach customers across Walmart's digital and physical stores) – leading campaign design of numerous products including Clinique, Neutrogena, Disney, Burts Bees, Barbie, M&M's, Dove, Brita, Nespresso, KIND, and more for Walmart.com. ### Visual Designer @ Designerds Jan 2019 – Jan 2020 Clients: Bluescape, Samsung Bluescape: Rebrand design lead, collaborated with senior leadership to deliver a comprehensive suite of assets including complex illustrations and a library of over 100 icons. Ensured visual cohesiveness and brand integrity throughout the rebranding process. Samsung: Created compelling visuals to support technology development programs. ### Graphic Designer @ Brains on Fire Jan 2017 – Jan 2019 | Greenville, South Carolina, United States Client: The Right Horse Initiative – An organization dedicated to equine welfare and reshaping perceptions surrounding shelter horses. Designed the user experience, crafting intuitive, visually compelling digital experiences that reflected the organization’s mission and values. Implemented multi-channel strategies to foster meaningful social change, amplifying success stories while tracking measurable impacts on the lives of both horses and their owners. ### CPG + Graphic Designer @ Solid Gold Pet (part of H&H Group) Jan 2015 – Jan 2016 Spearheaded a pivotal project for the pet retail experience, overseeing the re-optimization of packaging across the product line. Ensured seamless integration across in-store and online platforms, resulting in a highly successful initiative that significantly elevated brand visibility and customer engagement. Supported collaborative programs with Amazon Dash and Launchpad, extending the brand reach and market presence through innovative channels. Leveraged partnerships to enhance brand visibility and drive consumer engagement on emerging platforms. ### Studio Graphic Designer @ EP+Co Jan 2014 – Jan 2015 Formerly: Erwin-Penland Advertising Clients: Verizon Wireless, Fios, Denny’s, L.L. Bean Demonstrated expertise in offset and digital production by consistently delivering precise, high-volume, press-ready print and packaging mechanicals. ### Graphic & Web Designer @ FLATWIRELESS, LLC D/B/A ClearTalk Wireless Jan 2012 – Jan 2014 Conceptualized and executed quarterly print and digital campaigns for 17 locations across two markets, catering to the Sprint and ClearTalk Wireless networks. ### Web & Social Media Fulfillment Specialist @ Simply Online Marketing Jan 2009 – Jan 2011 Formerly: NetBiz Supported website creation and maintenance, and coordinated social media channels for consistent online presence. ### Account Manager @ StockLayouts Jan 2007 – Jan 2008 Served as liaison between customers and the design team. ### Prop Department Intern @ Whitewater Films Jan 2005 – Jan 2005 Supported the Props Department on "Nearing Grace" – a film directed by Rick Rosenthal starring Gregory Smith, Jordana Brewster, Ashley Smith, and David Morse. https://www.imdb.com/title/tt0406097 ### Prop Department Intern @ Chambers Communications Jan 2004 – Jan 2004 Supported the Props Department on "The Sisters" – a film directed by Arthur Allan Seidelman starring Elizabeth Banks, Maria Bello, and Erika Christensen. https://www.imdb.com/title/tt0407205 ### College Rep Intern @ Adult Swim Jan 2003 – Jan 2004 Served as a College Rep for the release event parties of Danger Doom and 12 OZ Mouse. ## Education ### Bachelor of Science in Multimedia Design University of Oregon ## Contact & Social - LinkedIn: https://linkedin.com/in/valerielynmiller - Website: https://www.valeriemillerdesign.com --- Source: https://flows.cv/valeriemiller JSON Resume: https://flows.cv/valeriemiller/resume.json Last updated: 2026-04-05