# Valerie Pitsch > Experienced product leader | MarTech | Passionate about continuous discovery, UX, and outcome-driven product development Location: United States, United States Profile: https://flows.cv/valeriepitsch I am passionate about working in collaborative teams to help growth-stage B2B companies, discover customer opportunities and bring industry-defining solutions to market. I thrive most when distilling customer insights that spark divergent ideas while collaborating with designers and engineers. Recently, I immersed myself in UX and user-centered design principles, to amplify my product management expertise. If you’re passionate about designing usable products, find my background interesting, or want to chat about house plants - please get in touch. I’d love to learn your story and see how we might collaborate! You can check out my portfolio at https://valeriepitsch.com ## Work Experience ### Director of Product Management @ CreatorIQ Jan 2024 – Present CreatorIQ is the engine powering impactful creator marketing for the world’s most innovative and iconic brands. ### Product Design Student @ Designlab Jan 2023 – Jan 2024 > Scoped, planed, and completed 3 capstone projects in 2-week sprints that span user research, synthesis, competitive analysis, user flows, wireframing, high-fidelity prototyping in Figma, and usability testing. Check them out at valeriepitsch.com > Participated in weekly design reviews with mentor and peers by presenting design decisions to gather feedback. > Prepared high-fidelity prototypes in Figma for moderated usability tests and hand-off to engineering. > Completed 500+ hours of UX/UI design course and project work. ### Product Designer @ MyCareerChat.ai Jan 2023 – Jan 2024 | Remote > Collaborated with a team of Product Managers and Engineers to bring product to market that helps people practice interviews and improve their career stories all powered by AI. > Redesigned the core user experience based on in-depth customer research, design iteration, and testing by leveraging the Radix design system. ### Senior Product Manager @ Panther Jan 2022 – Jan 2023 | Seattle, Washington, United States > Owned the threat detection product strategy and roadmap, servicing enterprise security engineering teams across developer-based and web-app experiences. > Created and drove alignment on a 2-year product vision based on customer and market research. > Spearheaded cross-functional alignment of Panther’s no-code UI/UX for querying data across the web application, unblocking sales pipeline by expanding the serviceable market. > Completed SQL and CLI coursework to better empathize with customer workflows and deepen expertise in Panther’s product. ### Product Lead @ Tribe Dynamics Jan 2020 – Jan 2022 | San Francisco Bay Area > Owned Tribe's core community management and reporting product roadmap, leading to a $70MM acquisition with less than $2MM raised by 2021. > Prioritized product opportunities for the target customer resulting in 143% Net Annual Account Retention in 2021 to drive business growth. > Championed continuous discovery framework with turnkey user recruiting tactics resulting in a minimum of 2 weekly user interviews and a cohort of 12 advisory council customers, informing product decisions. > Responsible for defining and testing launch readiness user stories to ensure quality and reliability, resulting in the easiest-to-use product in the category as rated on G2. > Led the recruitment and development of a junior PM as my direct report resulting in her ability to independently own the full product development cycle. ### Product Manager @ Tribe Dynamics Jan 2018 – Jan 2020 | San Francisco Bay Area > First Product Management hire where I collaboratively defined responsibilities, and implemented Shape Up as well as JTBD frameworks. > Wrote UX copy for Tribe's product and onboarding flows, ensuring consistent brand and tone, helping reduce onboarding from 8 to 3 weeks. > Synthesized early user feedback to develop and present 4 distinct user personas for Tribe's core product, informing a clear focus on target customers for R&D teams. > Generated wireframes by referencing Material Design systems, collaborating with design stakeholders, and articulating UI requirements for developers. ### Customer Success Manager @ Tribe Dynamics Jan 2017 – Jan 2018 | San Francisco Bay Area > Led relationships with Digital Marketing teams across 30 accounts in the US, Canada, Europe, and Japan. > Responsibilities included new account implementation, quarterly presentations, and contract retention. > Recruited and trained a Junior Account Manager as my direct report, resulting in her promotion. ### Senior Marketing Specialist @ Deloitte Jan 2015 – Jan 2017 | Greater Los Angeles Area > Provided strategic marketing guidance for social media and digital initiatives across the life sciences and health care practice. > Collaborated with sector marketing teams to advance the firm’s thought leadership, increase brand recognition, and drive online engagement. > Led one-on-one training sessions with Deloitte's leadership to develop their digital footprint. > Generated quarterly metric reports for marketing campaigns to spotlight key successes and future opportunities. ### Marketing Specialist @ Deloitte Jan 2014 – Jan 2015 | Greater Los Angeles Area > Member of ten-person rotational campus-hire program focusing on Marketing and Sales. > Supported ten different marketing and client account teams in the technology, energy & resources, life sciences, consulting, and audit sectors. ### Market Research Intern @ Bovitz, Inc. Jan 2013 – Jan 2013 | Encino, CA > Collaborated with two teams to develop questionnaires, collect data, analyze information, and compile insights into comprehensive reports with recommendations for clients. ### Research Assistant @ University of Southern California Center for Research on Crime Jan 2011 – Jan 2013 > Managed and analyzed a database of 65,000 participants in the LA Gang Reduction and Youth Development Program. Synthesized data for research on social identity and youth risk factors. ### Research Analyst and Strategist (Intern) @ STURM und DRANG GmbH Jan 2012 – Jan 2012 > Gathered and evaluated key findings of a lead user community blog for a month-long market analysis project. > Led initial meta-analyses and evaluated focus group transcripts. ## Education ### Bachelor of Arts (B.A.) in International Relations Global Business and Psychology University of Southern California Jan 2010 – Jan 2014 ### High School Diploma Viewpoint School Jan 2006 – Jan 2010 ## Contact & Social - LinkedIn: https://linkedin.com/in/vpitsch --- Source: https://flows.cv/valeriepitsch JSON Resume: https://flows.cv/valeriepitsch/resume.json Last updated: 2026-03-25