# Valerie Williams > Lead Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/valeriewilliams I am passionate about creating intuitive and engaging user experiences that solve real problems and deliver value. I have a strong background in data-driven design, insights, and strategy, and I use Figma as my main tool to design and prototype solutions. How I work: I drive product vision and direction across core teams, conduct discovery, research, and analysis to identify and articulate actionable next steps and opportunities. Along the way, I ensure design integrity with design systems and accessibility guidelines. Previously, I worked as a senior designer for SmartBiz Loans, Apple and NewDealDesign, where I designed for digital products and end-to-end product development. ## Work Experience ### Lead Product Designer, Brokerage Services @ Redfin Jan 2024 – Present | San Francisco Bay Area ### Senior Product Designer @ SmartBiz Loans Jan 2022 – Jan 2023 | San Francisco Bay Area Led the Customer Experience Team on product strategy and end-to-end product development based on data analysis and research. Led discovery, strategic research and analysis, A/B testing to identify and articulate actionable next steps and/or opportunities for partners & stakeholders. Drive design direction and thought leadership across core project team (PM, Eng, XD), partner teams and business leads. ### Senior Designer @ Apple Jan 2018 – Jan 2022 | Cupertino Designer for AppleCare Digital team responsible for design and strategic efforts to expand AppleCare Online support, ranging from proof-of-concept, feature enhancements and designing new user experiences, ensuring design integrity with Apple’s Design System and accessibility guidelines. ### Freelance Senior Designer @ Twitter Jan 2017 – Jan 2017 | San Francisco, CA Creating Twitter LIVE campaign assets for streaming events for desktop, mobile app, email and streaming platforms. Collaborated closely with product managers, producers and art directors to ideate and iterate on featured campaigns. Developing design templates and Google Slides documentation for Twitter LIVE collateral to manage brand consistency within teams and with partners. Creating After Effects animations for featured campaigns. ### Freelance Senior Digital Designer @ Serena & Lily Jan 2016 – Jan 2017 | Sausalito, CA Creative consultant for S&L Design Studio through web creative such as, email marketing, blog design, motion graphics for Facebook marketing campaigns. Developed communications design for eCom marketing campaign and events collateral. ### Senior Experience Designer @ NewDealDesign Jan 2014 – Jan 2016 | San Francisco Bay Area Rethinking technology solutions through innovative and intuitive designs for mobile app, web, IoT, wearables and physical products. Collaborated with cross-functioning team to lead product ideation, execute design direction from sketch, built complex product architecture to wireframes, develop interaction models, animate prototypes and final assets for clients. End-to-end product lifecycle: conceptual development, creative design, future thinking, prototyping, client presentations and packaging design. Award winning digital experience for Dojo-Labs (IDSA 2016 Bronze, Fast Company IBD Innovation by Design Finalist 2016) ### UI/UX Designer @ Spreecast Jan 2013 – Jan 2014 | San Francisco Lead product designer for Room.co — a one-click webRTC video conferencing platform. Collaborated closely with Product Management and Engineering in ideation, wireframe, prototyping, visual design and product development. Redesigned the core video podcasting platform, Spreecast on desktop, mobile and app experience. Increased user engagement and monthly minutes watched by 75%. Worked in an agile workflow with Product and Engineering teams. ### Consultant/Freelance Designer @ Valerie Tsang Design Jan 2012 – Jan 2013 | San Francisco Bay Area Provided design solutions for web and mobile experience, email initiatives, packaging, infographics and marketing /communications design. In-house support for clients such as Pottery Barn and Turnitin. Agency work supporting clients such as Genentech, Whole Foods, Timbuk2. ### Lead Visual Designer @ Common Sense Media Jan 2010 – Jan 2012 | San Francisco Bay Area Creative leadership in the visual design and redesign of CommonSenseMedia.com and mobile platform. First in-house designer for the non-profit organization. Built and managed a small design team to support the organization for design, marketing and branding needs. Project management across 9 departments, working with, and guiding key stakeholders on creative and timeline. Lead conceptual and design development for initiatives such as campaign landing pages, email campaign, banners, business development, fund-raising and annual report. ## Education ### Bachelor of Fine Arts in Graphic Design California College of the Arts Jan 2002 – Jan 2005 ### Marymount Secondary School Jan 1994 – Jan 2000 ## Contact & Social - LinkedIn: https://linkedin.com/in/ohmissval - Portfolio: http://www.ohmissval.com --- Source: https://flows.cv/valeriewilliams JSON Resume: https://flows.cv/valeriewilliams/resume.json Last updated: 2026-03-25