Established a cohesive measurement platform across Google Ads and related products, creating a scalable foundation for advertiser signal collection and optimization.

→ Defined product vision for the redesign of the entire measurement setup experience.

→ Streamlined web conversion setup in Google Ads, enabling advertisers to configure web conversions directly in the UI with no code changes.

Drove the unification of campaign creation across Google Ads, reducing product fragmentation and enabling a consistent foundation for future campaign innovation.

→ Designed the setup experience for flagship campaigns, including Google Search and Performance Max.

→ Defined the framework adopted across Google Ads campaign flows.

Modernized the Display experience within Google Ads, introducing scalable foundations for campaign creation and multimedia management across a highly format-diverse surface.

→ Designed the setup experience for Display campaigns.

→ Led the design of in-product experiences for managing multimedia ad formats.

→ Created a shared “Media Picker” component used to select 300,000 assets daily.

→ Designed a scalable ad preview framework supporting dozens of ad types across Google Ads.

Worked with the ministerial department responsible for immigration, policing, counter-terrorism, and border security during the UK government’s digital transformation initiative to bring all major public services online.

→ Designed and conducted research for an online crime reporting system.

→ Launched a live pilot in partnership with two UK police forces.

→ Contributed to the development of security systems deployed at the UK border.

Worked for Britain’s largest commercial broadcaster and provider of satellite, broadband and telephony services on a range of projects across the online store and products area, customer account management and TV content discovery.

→ Led UX design for the Sky Service app launch.

→ Designed the Find & Watch section on Sky.com.

→ Led UX for key projects across Sky’s online store.