• Partnered with content strategists and copywriters to enhance employee impressions on the Intuitive intranet site by over 15%.

• Detailed pre-fabrication plans for digital and print wayfinding signage at stadium events with over 3000 guests.

• Structured design timelines in close coordination with the project manager to facilitate efficient cross-functional review, iteration, and timely publishing of creative assets.

• Developed an illustrative and iconographic language for employee articles featured on the Intuitive intranet site, catering to a substantial user base with thousands of daily visitors.

• Conceptualized cohesive email campaigns and social media posts within the integrated brand ecosystem encompassing three subbrands, elevating Brondell's social media presence by expanding followers up to a 400% increase.

• Produced print-ready collateral for 20+ product SKUs, showcased in major retail outlets like Home Depot, Lowes, and Costco.

• Aligned company rebrand with cross-functional teams, updating technical documents and packaging for accuracy and consistency across marketing and product design.

• Oversaw the development of a brand illustration library featuring products and lifestyle graphics intended for recurrent and versatile applications.

• Worked as a teammate in an agency environment specializing in the Consumer Packaged Goods (CPG) industry, focusing on iterative design processes for packaging and logos across multiple trademarks.

• Generated packaging schematics for diverse clients and demographics, including prominent brands such as Ross, Kohl's, and Petco, and conceptualized and built prototypes for visual representation.

• Developed brand strategies for direct-to-consumer products on eCommerce platforms and executed promotional campaigns on social media.

• Conceptualized the structure of the alpha merchandise program for Patreon’s platform with thousands of active daily creators and millions of patron subscribers.

• Introduced streamlined templates for quicker client approval, enhancing efficiency in reviewing designs within Patreon's system.

• Ensured CMYK file accuracy for print manufacturers, facilitating precise replication of mockup designs for high-quality merchandise production.