About

Hi! I'm a California native turned NYC transplant, currently designing the future of Spotify for the next generation of listeners. I love working in 0 to 1 spaces. Previously, I've led design for SaaS enterprise products, freelanced as a web designer/developer while traveling solo around Asia, lead design for a nonprofit, and designed in the agency world for media, entertainment, sports clients. At my happiest when I'm trying something new, exploring, or outside 🌱

Work Experience

2024 — Present

Staff Product DesigneratSpotify

New York, United States

Leading design across our Premium portfolio to create more value, build new brands, expand globally, and bring on new audiences

2020 — 2024

Senior Product DesigneratSpotify

New York, United States

Experimenting on growth and revenue-driving projects for the next generation of listeners

2018 — 2019

Product Designer IIatBox

San Francisco, United States

Lead design on Metadata, Shield, Skills, and Preview experiences; updated sharing experience; lead design for feedback, commenting, and annotations features

2016 — 2018

Product Designer IatBox

San Francisco, United States

2015 — 2016

Freelance Designer and Web DeveloperatSelf-Employed

Asia

Web and mobile design, web development, and branding for various clients including Rebuilding Alliance, Hamilton Benefits Group, and Boost Healthcare Consulting

2014 — 2015

UX DesigneratVertigo Software

San Francisco, United States

Design and front-end development for apps on iOS, Windows, XBOX, smart TVs; design consulting for clients including GoPro, Red Bull, NHL, MLB, Turner, Microsoft, and Bill and Melinda Gates Foundation

2013 — 2014

Design InternatViator

San Francisco, United States

2013 — 2013

Marketing Analyst InternatTouchOfModern

San Francisco, United States

2013 — 2013

Undergraduate Research AssistantatUniversity of California, Berkeley

Berkeley, United States

Research assistant at the Visual Perception and Aesthetics Lab, under Professor Stephan Palmer

2012 — 2012

User Research InternatMighty Play

San Francisco, United States

Education

Bachelor of Arts at University of California, Berkeley

Connect

Feel free to contact me at vandana@placeholder.flows.cv

About

Work Experience

2024 — Present

Staff Product DesigneratSpotify

New York, United States

Leading design across our Premium portfolio to create more value, build new brands, expand globally, and bring on new audiences

2020 — 2024

Senior Product DesigneratSpotify

New York, United States

Experimenting on growth and revenue-driving projects for the next generation of listeners

2018 — 2019

Product Designer IIatBox

San Francisco, United States

Lead design on Metadata, Shield, Skills, and Preview experiences; updated sharing experience; lead design for feedback, commenting, and annotations features

2016 — 2018

Product Designer IatBox

San Francisco, United States

2015 — 2016

Freelance Designer and Web DeveloperatSelf-Employed

Asia

Web and mobile design, web development, and branding for various clients including Rebuilding Alliance, Hamilton Benefits Group, and Boost Healthcare Consulting

2014 — 2015

UX DesigneratVertigo Software

San Francisco, United States

Design and front-end development for apps on iOS, Windows, XBOX, smart TVs; design consulting for clients including GoPro, Red Bull, NHL, MLB, Turner, Microsoft, and Bill and Melinda Gates Foundation

2013 — 2014

Design InternatViator

San Francisco, United States

2013 — 2013

Marketing Analyst InternatTouchOfModern

San Francisco, United States

2013 — 2013

Undergraduate Research AssistantatUniversity of California, Berkeley

Berkeley, United States

Research assistant at the Visual Perception and Aesthetics Lab, under Professor Stephan Palmer

2012 — 2012

User Research InternatMighty Play

San Francisco, United States

Education

Bachelor of Arts at University of California, Berkeley

Connect

Feel free to contact me at vandana@placeholder.flows.cv