Led the design Conversations API select and onboarding experience by leveraging AI recommendations engine, leading to a 20% increase of Conversions API setup completion rate.

Revamped the Google Tag Manager onboarding that transformed one of the most complicated conversions API onboarding experience to a simplified and thoughtful process, leading to a 35% increase on flow completion rate. This flow also successfully graduated the Usability Peer Benchmark test.

Revamped the Events Manager Overview page by introducing tailored dataset overview features and visualization for GBGs and SBGs, revamped the messaging framework that improved the presentation and resolution flow on this page. The flow massively exceeded the usability peer benchmark test and positioned as TOP performing usability flows among Monetization usability flows.

Led end-to-end design projects for both B2C and B2B products. Worked directly with the Head of Product to define specs and set goals for projects.

Redesigned the sign-up experience by simplifying user flows, repositioning the value proposition, and conducting competitive analysis.

Created design handoff instructions and ran educational sessions for the engineering and QA teams.

Designed the pledge experience as a new feature on the web app(B2B).

Led the "Behind the Screens" sessions offering the opportunity for a Gilded team member to provide insight into their personal role within the company.

Designed the comprehensive user feedback system on the Weee App, including the continuous NPS survey, product & delivery ratings, and prompting app store reviews. Provided design solutions and rationale that align with business objectives.

Generated 1k+ NPS responses per day, 10x the initial goal that the company leadership and PM set. Apple Store and Google Play ratings & reviews increased by 200% three months after the feature release.

Improved cross functional team collaboration and efficiency by creating Product Design QA Guidelines for the product team and engineering team to improve the product quality and ensure flawless execution.

Designed the mobile app and hardware device for highly sensitive Covid-19 Antigen test from zero to one.

Redesigned the company website, increased inquiries from investors and distributors by 40% in a month, which boosted the company's business on a large scale.

Led the product and design teams to launch two b2b mobile apps and a dashboard to enable builders to more accurately track workers, detect smoking, and predict the project progress.

Iterated product solutions to tripled revenue and successfully make the company become Nvidia’s preferred solution provider in 2019.