# Vanessa Li

> Staff Product Designer @ LinkedIn (ex. ClassPass, ex. DoorDash)

Location: New York, New York, United States
Profile: https://flows.cv/vanessali

As a Product Designer I create and tell stories through the work that I do. With a background in Advertising, my campaigns helped tell brand stories. Now, as a Product Designer, I tell stories throughout the design process so the work stays focused on our users and their stories.

## Work Experience
### Staff Product Designer @ LinkedIn
Jan 2025 – Present | New York, New York, United States
Designer on LinkedIn Marketing Solutions

### Principal Product Designer @ Mindbody
Jan 2024 – Jan 2025 | United States
Reimagining all Mindbody consumer facing experiences and leading Growth & Retention across ClassPass

### Lead Product Designer @ Mindbody
Jan 2023 – Jan 2024 | United States
Helping to reimagine and redesign the Mindbody consumer app experience.

### Sr Product Designer - New Verticals @ DoorDash
Jan 2021 – Jan 2023 | Toronto, Ontario, Canada
Design lead for New Verticals (Money team & currently Grocery Affordability)

### Product Design Lead @ TD
Jan 2021 – Jan 2021 | Toronto, Ontario, Canada
As a Product Design Lead I have the incredible opportunity to be in charge of A.I. Driven experiences for TD's Mobile platform. Leading with a research-based approach, the success of the MVP program has allowed us to continue to evolve our experience, providing even more personalization to our 10 million monthly users.

My core responsibilities include: 

• Leading design strategy & discovery
• Guiding a nimble team through an end-to-end design process 
• Work closely with multiple stakeholders (Product managers, Engineers, Data Scientists etc.)
• Presenting our story effectively to higher-level leadership (resulting in additional funding)
• Designing for iOS & Android and multi-lingual experiences

### Product Designer @ TD
Jan 2019 – Jan 2021 | Toronto, Canada Area
As a Product Designer, I had the opportunity to design the next evolution of digital services for TD Mobile (iOS and Android). I worked collaboratively throughout the process to deliver end-to-end design solutions.

• Designed the UX/UI for mobile investing features like Enhanced Quotes, Top Movers, Projected Income etc. 

• UI/UX for banking focused features like Filter Transactions, Change Account Type, TD Clari (Chatbot), Credit score, TD Bill Pay, MyTD and early conceptual designs for TD Dashboard.

• Led an internal audit of the app for the start of evolving the design system
• Helped strategize a phased approach to help evolve the design system
• Organized and led a bi-weekly touchpoint with engineering leads to ensure a clear line of communication between design and technology to help strategize and future-proof larger design changes

### Senior Visual Designer @ TD
Jan 2017 – Jan 2019 | Toronto
Worked with an incredible team who was leading the charge of creating a new brand look and feel for TD while reimagining the TD Public website design system in order to ensure a cohesive brand experience for our customers.

• Was a key designer for the first wave of iconography for the TD Public website redesign
• Created designs and concepts for responsive web experiences 
• Helped design and stress test new components for the TD Public design system

### Digital Designer @ Digital Designer
Jan 2013 – Jan 2017
Had the incredible opportunity to work with different sized companies while travelling the world.

• Worked both independently and with teams as a product designer for mobile apps, web apps, software applications and customer facing e-commerce websites
• Created interactive wireframes, style guides, prototypes
• Co-ordinated with different team members consistently (tech, business, owners etc.)
• Leveraged my experience in advertising and marketing to help smaller companies reshape their digital campaigns and pitch decks for start-up funding

Some work included: Hitachi, Campbells, Soxhub (now Auditboard), Benchfly, ALS, Whitby Hydro etc.

### Visual Designer @ OneMethod
Jan 2012 – Jan 2013 | Toronto, Canada Area
Worked with a team of designers, engineers and strategists to create digital experiences for clients like Biore, Intuit QuickBooks, ComparaSave, Svedka Vodka, Fortress Real Capital

• Designed and conceptualized websites, micro-sites, and banner campaigns ads for different clients
• Responsible for the design and delivery of all digital assets

### Graphic Designer @ Retail Media
Jan 2010 – Jan 2012
Worked independently on designing & conceptualizing pitch documents that helped solidify clients like AMEX and OLG. Also created a launch kit & sweeps kit that generated a 30% recall rate

### Intern Art Director @ Lowe Roche
Jan 2010 – Jan 2011 | Toronto, Ontario, Canada
Help conceptualize and execute campaigns for clients like Miele, KPMG, Knorr, Audi, Carefree which included TV commercials, full-page newspaper ads and digital websites.


## Contact & Social
- LinkedIn: https://linkedin.com/in/vanessafdli

---
Source: https://flows.cv/vanessali
JSON Resume: https://flows.cv/vanessali/resume.json
Last updated: 2026-03-30