# Vanessa Li > Product Designer @ Persona Location: San Francisco Bay Area, United States Profile: https://flows.cv/vanessali1 Shoot me a message for my portfolio! 👋 End to End Product Designer based in Bay Area - I facilitate design sprints, research, ideate, iterate, and design: I take concepts from 0 > 1, transforming any problem space into a validated product and empathetic user experience from start ups to fortune 500s across mobile and desktop. ⭐ User Experience taught me great life lessons! The UX and design process helped me handle life better -- especially how to be comfortable with the uncomfortable. It’s been a great ongoing journey learning to be okay with being “stuck” in a problem space to better understand the problem, myself, and the people around me! ❤️ Being a Dancer and Artist trained my love & eye for Design. Whether I’m dancing Locking or House, designing a new crochet clothing piece, or playing with animation: Nothing is more thrilling and exciting to me than seeing the small details of movement, visuals, sound, space, and so much more come together to resonate and connect with people emotionally. As a former senior auditor at KPMG working on pre-IPO start up clients, I bring business minded thinking to my designs as I spend time to analyze and consider what various stakeholders need and want from the end product design. Connect with me if you have an idea/project/opportunity in mind or would just like a coffee chat! ## Work Experience ### Product Designer @ Persona Jan 2025 – Present Identity (Individual and Business) & Data Products ### Senior Product Designer @ Crunchbase Jan 2024 – Jan 2025 AI powered company profile and predictive analytics ### Senior Product Designer @ DEPT® Jan 2021 – Jan 2024 Led end to end product design for representative clients such as: Moody’s, Moody’s Analytics, Newell brands (Sharpie), BigTime Software, and more ### Product Designer @ DEPT® Jan 2021 – Jan 2021 ### Senior Associate - Emergent Technology Audit @ KPMG Jan 2020 – Jan 2020 Successful S-1 filing: Slack goes public through direct listing Representative clients: Slack, Flexport ### Emergent Technology Audit Associate @ KPMG Jan 2018 – Jan 2020 | San Francisco Bay Area Specializing in Bay Area Venture Capital - Start up technology companies • Led audit procedures over complex technical areas such as equity and stock compensation to properly account for equity award expense pre and post direct listing/IPO performance condition • Reworked and implemented new revenue testing approach to streamline revenue testing under 606 that covers both deferred revenue and revenue • Successfully maintained audit efficiencies thereby completing an audit every 4-6 weeks, quarterly reviews in only 2 weeks, and revenue testing every quarter in 1-2 weeks for filings including 10-K, 10-Q, and S-1 • Managed internal control walkthroughs (SOX) and coordinated with the client's process owners for complex SaaS company accounting processes such as Financial Reporting, Equity, Revenue, and Tax Provision processes ### Lead Designer, Bay Area Internal Newsletter Committee @ KPMG Jan 2018 – Jan 2020 | San Francisco Bay Area • Co-Founded Bay Area Internal Newsletter for KPMG Private Enterprise • Created wireframe, icons, and design for digital Bay Area Newsletter that received national recognition from firm partners across the U.S. • Planned and designed new content each month to increase morale, communication, sense of unity, and promote inclusion and diversity initiatives among industry group professionals ### Audit Intern @ KPMG Jan 2017 – Jan 2017 | San Francisco Bay Area • Communicated with a variety of audit engagement teams from public fortune 500s in healthcare & pharmaceuticals to private venture capital backed technology companies working towards IPO • Prepared and documented test work of controls and significant accounts, cash confirmations, management review controls and rep letters, and other aspects of an audit using eAudit software • Performed variety of control testing with close attention to detail, brought up questionable items to seniors • Led inventory counts with accuracy and professionalism while communicating face to face with clients • Familiarized myself with client companies’ financials by tying and documenting 10-Q's/10-K's, and companies’ industries by preparing news updates for the use of audit team managers and partners ### Financial Analyst - Cost Accounting Intern @ SLAC National Accelerator Laboratory Jan 2016 – Jan 2016 | Menlo Park, CA, USA • Created and presented Costing Project Analysis report to Controller and the Chief Financial Officer resulting in recommendations from this report being put to action and used in other departments • Identified where costs are being charged for over 20 high volume suppliers; developed detailed pivot tables and diagrams to identify trends; and calculated annualized spend projections for those suppliers • Analyzed the impact on funding streams for the high volume suppliers and evaluated pros/cons of different cost models to improve efficiency of voucher payments and processing • Intrepreted trends in Accounts Payable (AP) cycle process time and employee productivity over different quarters and fiscal year • Developed method to calculate cycle times of AP processing stages using query results from ERP (Oracle PeopleSoft) system ### Graphic Design and Marketing Intern @ Articulate Solutions Inc. Jan 2015 – Jan 2015 | Gilroy, CA •Assisted in coordinating special events such as the 37th annual Gilroy Garlic Festival including its marketing strategy such as media press conferences for Garlic Festival free wedding contest on social media •Created digital content for weekly social media advertisement on Facebook where I learned about generating relevant buzzwords effective titles and descriptions, and targeting segments online •Designed mock wine labels for Miramar Vineyards, product design for E optometry group with experimenting colors and patterns ## Education ### Bachelor’s of Science in Accounting University of Southern California ### User Experience Design Immersive General Assembly ### High School Dr TJ Owen's Gilroy Early College Academy ## Contact & Social - LinkedIn: https://linkedin.com/in/vanessaliyh - Website: https://www.vanessalidesign.com/ --- Source: https://flows.cv/vanessali1 JSON Resume: https://flows.cv/vanessali1/resume.json Last updated: 2026-04-05