# Vania Sapida

> Service & Experience Designer | Product Strategy & Customer-Centered Innovation

Location: San Francisco, California, United States
Profile: https://flows.cv/vaniasapida

I unlock opportunities and bring clarity to complex challenges through thoughtful design, strategic collaboration, and customer-focused innovation. As a systems-minded designer, I translate complexity into alignment and guide teams through ambiguity to deliver scalable services and digital experiences.

I lead with curiosity and collaboration to build trust across silos, align perspectives, and drive inclusive decision-making. Energized by fast-paced environments, I combine strategy, research, and facilitation to shape solutions that create real impact for both users and businesses.

## Work Experience
### Senior Product Designer @ Upgrade, Inc.
Jan 2025 – Present

### Senior Service Designer @ Intuit
Jan 2025 – Jan 2025

### Senior Service Designer @ Volvo Group
Jan 2025 – Jan 2025
Shaped Volvo’s future service portfolio by driving long-range strategic planning and cross-functional alignment. Championed customer needfinding practices ahead of solution development, anchoring innovation in real user needs and influencing leadership toward user-centered decision making. Formalized service design practices across the enterprise, guided portfolio priorities, and accelerated the commercialization of digital services.

### Service Designer @ Volvo Group
Jan 2022 – Jan 2025
Led research and service design for next-generation digital services across cross-functional innovation projects. Partnered with internal and external stakeholders to define scalable service models rooted in operational realities, ensuring solutions could deliver both customer impact and business value.

### UX Designer @ Volvo Group
Jan 2021 – Jan 2022
Crafted future-ready EV transition service model in collaboration with California agencies and internal teams. Helped refine commercial fleet electrification strategies by aligning government policy, customer needs, and organizational capabilities.

Product/Service Designer (Internship)

### Product/Service Designer @ Volvo Group
Jan 2021 – Jan 2021
Explored opportunities beyond the vehicle to strengthen Volvo’s customer lifecycle. Created an integrated product-service system to convert potential buyers into loyal customers, working cross-functionally to identify key improvement areas in the heavy duty trucking space. Developed concepts for a comprehensive end-to-end journey that balanced user needs, business goals, and brand promise.

### UX/UI Designer @ MeridianLink
Jan 2017 – Jan 2020
Designed end-to-end experiences for a regulated B2B financial platform, supporting account opening and loan origination for credit unions and regional banks. Balanced compliance requirements with user experience best practices to streamline digital workflows and improve customer satisfaction.

### Consumer Experience Optimization Intern @ Kaiser Permanente
Jan 2016 – Jan 2016
Created a consumer experience dashboard summarizing team performance, engagement, and overall membership experience. Conducted competitive analysis on dashboards inside and outside the healthcare industry to identify best practices. Collaborated with cross-functional teams and subject matter experts to address gaps and incorporate stakeholder feedback.


## Education
### Bachelor of Science - BS in Cognitive Science: Human Computer Interaction Specialization
UC San Diego

### Bachelor of Science - BS in Management Science
UC San Diego

### Project Management Certificate Program
UC San Diego Extended Studies


## Contact & Social
- LinkedIn: https://linkedin.com/in/vania-lei

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Source: https://flows.cv/vaniasapida
JSON Resume: https://flows.cv/vaniasapida/resume.json
Last updated: 2026-04-13