(Progressed through 4 levels)
Business & User Impact
Led research that had a strategic impact across 8bn+ revenue-generating products.
Collaborated with cross-functions to achieve business impact.
Leading metrics of business impact include - optimised business metrics such as retention & adoption, identified MVPs with value differentiation and value delivery, identified needs of a new market, changed product path based on market trends, contributed to company-wide interoperability OKR efforts, made research integral to product planning offsites and to sprint acceptance criteria.
Practice Impact
Helped formulate and up-level strategic research practice for 2 business units with 20+ products.
Created techniques to make research have an actionable strategic impact on business.
Techniques were - Picking high-impact problems, distilling systemic issues, durable insight tenets etc.
“Show not tell” of user research potential, within the company, including GM/leadership levels.
People Impact
Collaborated across disciplines & levels to drive business decisions with more confidence, unbiasedness, and user-centeredness.
Contributed to the democratization of research for 200+ cross-functional teammates.
Helped interview and hire 20+ positions such as researchers, managers, designers, and interns.
Process Impact
Contributed to creating scalable research processes and systems - large-scale research at customer events, research consultation, closing feedback loop with customers, participant panel and incentives, insights repository, and research trainings.
Created a program that enabled 20+ designers to mentor 50+ students during the COVID crisis.