# Varun A. > Senior Product Designer shaping 0 to 1 products, data-informed UX strategies for B2B enterprise and fintech. Passionate about designing scalable, user-centric solutions connecting business goals and efficient UX. Location: New York City Metropolitan Area, United States Profile: https://flows.cv/varun 👋🏻 Hi, I’m Varun—a Senior Product Designer specializing in B2B Enterprise UX and Fintech. With 6+ years of experience in UX and product design, I help financial institutions and enterprise teams simplify complex workflows, optimize decision-making, and create AI-driven, intuitive experiences that balance user needs with business impact. How I Drive Business Impact Through UX: 🚀 AI-Driven Efficiency at Scale – At R1RCM, I pioneered AI-driven solutions for Physician AR, reducing eligibility and billing processing times by 73% (from 15 minutes to 4 minutes) across 3,000+ analysts in the US, India, and the Philippines. ⚡ Enterprise Product Innovation – Led the 0→1 design of Eligibility Denials & Billing solutions, significantly enhancing the R1RCM system’s efficiency for large hospitals and their patients. 📊 Transforming Regulatory Compliance – At FINRA, I spearheaded the automation of the Corrective Action & Execution Process (CAEP), used by 6,000+ Member Supervision Examiners, reducing the follow-up failure rate from 38% to 0.5% and eliminating spreadsheet dependencies. 🔍 Data-Driven UX for Wealth Management – At Fidelity Investments, I improved the Goals Detail experience for Wealth Management clients by conducting usability reviews and implementing data-backed UX optimizations, enhancing investment decision-making. 💡 Driving Adoption & Growth in Healthcare – At Merck Pharmaceuticals, I led the UX design for an HIV healthcare iPad app & marketing website, driving a 60% increase in sales and a 76% jump in app adoption by optimizing key user journeys. Why Connect With Me? I thrive in fast-paced, cross-functional teams, collaborating with engineers, PMs, and stakeholders to turn complex challenges into seamless, high-performing digital experiences. Whether optimizing fintech workflows, modernizing healthcare systems, or designing enterprise-scale solutions, I focus on efficiency, compliance, and AI-driven innovation. As AI reshapes how financial services and enterprise UX operate, the role of UX designers is evolving—from crafting interfaces to designing intelligent, predictive, and automation-powered experiences. I’m deeply invested in how AI enhances decision-making, streamlines workflows, and redefines user interactions in high-stakes industries like Fintech and Enterprise SaaS. 🚀 Let’s connect if you’re hiring for UX leadership, enterprise product design, or fintech innovation—or if you’re exploring the intersection of AI and UX in the enterprise space! No visa sponsorship required ## Work Experience ### Senior Product Designer @ R1 RCM Jan 2023 – Present • Pioneered AI-driven solutions for Physician AR, reducing eligibility and billing processing times by 73%, from 15 minutes to 4 minutes, across 3,000+ analysts in the US, India, and the Philippines. • Led the design and implementation of a 0 to 1 experience for Eligibility Denials and Billing, resulting in a significant enhancement of the R1RCM system, increasing efficiency for large hospitals and their patients. ### Sr Product Designer @ FINRA Jan 2022 – Jan 2023 | United States Spearheaded the automation of the "Corrective Action & Execution Process" (CAEP) used by 6K+ Member Supervision Examiners, slashing the follow-up failure rate from 38% to 0.5% and eliminating the reliance on single spreadsheets. Conducted comprehensive user research to inform product roadmap and create detailed requirements, streamlining cross-team collaboration and optimizing the tracking of Firm Exam Exception Follow-ups. ### Senior User Experience Designer @ Fidelity Investments Jan 2022 – Jan 2022 | Philadelphia, Pennsylvania, United States Enhanced the Goals Detail page for Wealth Management, leading to an improved investment experience for a broad audience by conducting usability reviews and implementing data-driven UX recommendations. Documented platform-wide use cases and UI elements, ensuring consistency and uncovering recurring themes through qualitative and quantitative research, which informed key design decisions. ### Senior Product Designer @ Total Expert Jan 2021 – Jan 2022 | Philadelphia, Pennsylvania, United States Redesigned the Customer Intelligence Module in collaboration with cross-functional teams, empowering clients to make more informed decisions and deliver value-added services, enhancing overall customer satisfaction. Led the design of Central Analytics Platform features in an agile environment, effectively managing multiple projects and delivering high-impact design solutions. ### Lead User Experience Designer @ Merck Jan 2020 – Jan 2021 | Greater Philadelphia Spearheaded the design and launch of an iPad app and marketing website for HIV healthcare professionals, driving a 60% increase in sales and a 76% jump in app adoption by optimizing key user journeys. Redefined personas and mapped user journeys, leveraging quantitative and qualitative research to improve app usability and adoption rates. ### User Experience Designer @ Thomas Jefferson University Jan 2019 – Jan 2019 | Greater Philadelphia Area ### User Experience Designer @ GSK Jan 2019 – Jan 2019 | Collegeville, PA As a designer at GSK R&D, I was tasked to understand the business, domain and process, how to capture 
the user goals, needs and expectations. I was then able to translate these into personas, user journeys and 
 user stories that led to fine tuning the tasks flows through design workshops, ideations, wireframing, 
and prototyping sessions. I worked closely with the Product Owners and other members of the product team to focus on delivering 
 value quickly while still achieving business and user-centered improvements. ### User Experience Designer @ Black Knight Jan 2019 – Jan 2019 | Greater Philadelphia Area As the sole designer, I led the process for generating ideas and proposals to introduce the change of 
employing design thinking. This goal was to focus on the creative innovation for AIVA, an A.I. model based 
Virtual Assistant for the mortgage industry. I collaborated with product managers, data scientists, engineers and researchers during the conceptualizing 
of designs and concepts to reduce the operator time spent in training the A.I. model. We were able to 
reduce this by 45.08% during subsequent A/B testing. We created innovative, useful and insightful data visualization, high-fidelity mockups and prototypes for 
 products such as PreQual and Seller Loan Management Portal to enhance the user’s onboarding 
 experience, retention and engagement. ### UX & UI Designer @ SETVI Jan 2018 – Jan 2018 | Greater Philadelphia Area I independently designed the 1st iPad based order management app, which has been rolled out to clients. 
They saw improved usability and efficiency by reducing the steps and required times for product searchers, 
order placements and order management related tasks. I conducted user research, created interaction flows and brainstormed design ideas with all stakeholders to 
ensure that designs and interactions blended with the business, customer and technical requirements 
across the iOS and web platforms for the in-field marketing and sales team performing in catering industry. ### Design Intern, User Experience Design @ Crane AI Jan 2018 – Jan 2018 | Greater New York City Area I acted as product manager and senior designer under the intern role for the design team to conceptualize 
 mobile based applications that later facilitated in the training of the A.I.
 I performed as a senior designer within Crane’s internal hackathon team that won the 3rd spot out of the
 5 teams that were competing.
 I gathered user requirements, designed visual elements and built navigation components for an A.I. based model that can develop mobile apps to entire corporate infrastructures, in a fraction of the time. ### User Experience Consulatant @ Deloitte Digital Jan 2015 – Jan 2017 | Mumbai Area, India As a UX Consultant, I voiced user needs with clients, project managers, engineers, and all 
 stakeholders, to advocate for users wants, needs so we could develop expectations from the products 
 needed.
 
 I devised ways to introduce clarity in complex scenarios and contexts by following UCD processes 
 and methods to digital solutions from concept to launch.

 My team and I built and demonstrated low & high fidelity prototypes that successfully gained quick 
 acceptance from internal team members, client and other allied stakeholders. ### User Experience Designer @ Globant in India Jan 2014 – Jan 2015 I designed bikewale.com's web experience of booking two wheelers online. It’s currently used by 
 potential customers for their two wheeler research and buying experience. I established and performed user research methods to derive meaningful insights in 
 understanding user behavior and their decision making processes. I also devised metrics to track 
 success and planned user feedback session to summarize their insights.
 I worked with clients in tech, retail, banking and e-commerce collaboratively in cross-disciplinary 
 design teams. I conducted user research and testing, defined/developed personas, created feature 
 maps, site-maps and user journeys, wireframes visual designs, interactive prototypes. ### Design Reasearch Associate @ Indian Institute of Technology, Bombay Jan 2013 – Jan 2014 Working on InteractionDesign projects at Industrial Design Centre (IDC) ### Industrial Designer @ Godrej Jan 2012 – Jan 2013 | Mumbai Industrial Design ### Industrial Designer @ Onio Design Pvt. Ltd. Jan 2011 – Jan 2011 ### Industrial Designer @ Apollo Earthmovers Limited Jan 2009 – Jan 2010 ### Freelance Industrial Designer @ National Institute of Design Jan 2009 – Jan 2010 ### Internship @ Abhikalp Design Studio Jan 2009 – Jan 2009 ### Product Design Student @ National Institute of Design, Ahmedabad Jan 2005 – Jan 2009 ### Trainee @ JMC Automotive Jan 2008 – Jan 2008 | Chennai ## Education ### Masters in Information Iechnology in Information Technology University of the Cumberlands ### Master's degree in User Experience and Interaction Design Thomas Jefferson University ### Research Associate | User Experience Design in UX Design Indian Institute of Technology, Bombay ### Graduate Diploma in Industrial Design National Institute of Design ## Contact & Social - LinkedIn: https://linkedin.com/in/varunahir - Website: https://www.varunahir.net/ - Website: https://calendly.com/varunahir/15min - Website: https://www.get-merit.com/p/varun-ahir/edit/p/varun-ahir --- Source: https://flows.cv/varun JSON Resume: https://flows.cv/varun/resume.json Last updated: 2026-02-23