# Vasudha Rathi

> Lighting Design | Electric & Daylighting Photometric Expertise | Emerging Technologies

Location: San Francisco, California, United States
Profile: https://flows.cv/vasudharathi

I am a strategic thinking Product Designer with over 12 years of experience in solving design challenges. I bridge the gap between web3/crypto/blockchain and user adoption through research and user-friendly design solutions. I translate design & UX concepts into clear instructions for developers. I spark innovation through design thinking workshops. I champion ideas through persuasive presentations and creative storytelling. I craft user experiences through research, travel, and in-person interactions. Open to freelance/Contract and full time opportunities.

## Work Experience
### Senior Designer @ Banks Landl Lighting Design
Jan 2024 – Present | San Francisco Bay Area

### Product Designer & Researcher @ Stealth Startup
Jan 2024 – Jan 2024 | San Francisco Bay Area
1. Conducted in-depth market research & competitive analysis to identify key pain points and market opportunities.
2. Designed and prototyped a conversational AI assistant MVP in just two months to secure critical VC funding.
3. Developed a unified branding design language to enhance brand consistency & recognition across all touchpoints.
4. Developed a cohesive mission driven website using Framer tool.
5. Developed innovative AI assistant feature based on User and data driven Research.
6. Created a data-driven, AI-powered "Meeting Summary" feature that differentiated our product from competitors.
7. Collaborated closely with engineers to ensure seamless design implementation and optimize product performance.

### User Experience Researcher @ Excellence in Innovation
Jan 2024 – Jan 2024 | San Francisco Bay Area
1. Developed 3-phase UX evaluation framework for digital applications, identifying critical UX issues
2. UX evaluations uncovered high-impact usability issues through heuristic analysis & task-based testing.
3. Prioritized recommendations for quick wins based on initial user feedback and data analysis.

### Senior Associate Project Manager @ HLB Lighting Design
Jan 2020 – Jan 2024 | San Francisco Bay Area
1. Managed  design projects from 0 to 1, overcoming budget & on-site challenges to ensure timely delivery.
2. Collaborated with engineers, contractors, stakeholder teams to deliver over 30 successful projects.
3. Developed and implemented comprehensive project plans, including scope, schedule, and resource allocation.
4. Ensured adherence to quality standards and codes and guidelines throughout the project lifecycle.
5. Applied holistic thinking, crucial for managing interconnected experiences in physical environments. 
6. Led design workshops, fostering collaboration between departments to develop several project concepts.
7. Prepared design presentations and effectively communicated design intent to clients and stakeholders.

### Associate Designer @ HLB Lighting Design
Jan 2017 – Jan 2020 | San Francisco Bay Area

### Designer @ HLB Lighting Design
Jan 2014 – Jan 2017 | San Francisco Bay Area

### Jr Designer @ HLB Lighting Design
Jan 2011 – Jan 2014 | San Francisco Bay Area

### UX Designer and Research Consultant @ Sofvie Inc.
Jan 2023 – Jan 2023 | San Francisco Bay Area
1. Conducted user research, yielding insights on regulations, and user expectations.
2. Strategize to transform the paper system into a reliable, compliant digital platform.
3. Created information architecture that resulted in a comprehensive site map.
4. Created user flows that streamlined user journeys.

### Designer @ Francis Krahe & Associates
Jan 2010 – Jan 2011

### Design Intern @ Francis Krahe & Associates
Jan 2010 – Jan 2010

### Intern Architect @ Ecotech Design Studio
Jan 2009 – Jan 2009 | Malibu Califnorna
Working on developing zero carbon emission energy solutions for architecture and green high-value products through the reuse of materials producing zero landfill production techniques. 

Developing Safe Houses and low income housing solutions for disaster stricken areas.

### Teaching Assistant @ School of Architecture, University of Sothern California
Jan 2008 – Jan 2009
Teaching Assistant in Courses:
Design for the Luminous and Sonic Environment
Design for thermal and atmospheric Environment


## Education
### Masters of Building Science in Engineering Design
University of Southern California

### UX Design Career Track Certificate in Industrial and Product Design
Springboard

### Certification in Web3 & Crypto
SheFi

### Bachelor's degree in Architecture
University of Rajasthan


## Contact & Social
- LinkedIn: https://linkedin.com/in/vasudha-rathi
- Portfolio: https://www.vasudharathi.com/

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Source: https://flows.cv/vasudharathi
JSON Resume: https://flows.cv/vasudharathi/resume.json
Last updated: 2026-04-13