# Vasvi V.

> Product Designer at Kohl's

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/vasvi

Compassionate and data-driven experienced Product Designer with over 6 years of experience designing seamless digital experiences across web and mobile platforms. Proven ability to drive measurable business outcomes through strategic design thinking, user empathy, and cross-functional collaboration. A mentor and leader who thrives in dynamic environments, delivering intuitive, accessible, and high-impact designs that delight users and meet business goals.

Skills & Expertise
User Experience Design · User Interface Design · UX Research · Product Strategy · Product Ownership · Interactive Prototyping · Usability Testing · A/B Testing
Design Systems · Accessibility (WCAG, a11y) · Design Thinking · Jobs to be Done (JTBD) · User Personas · E-commerce Experience · Team Leadership · Mentorship · DesignOps
Storytelling & Design Communication · Workshop Facilitation · Data-informed Design · Cross-functional Collaboration
Tools: Figma · FigJam · Miro · Adobe Creative Suite · Jira · Dovetail · dscout

## Work Experience
### Product Designer ll @ Kohl's
Jan 2023 – Present | United States

### Product Designer l @ Kohl's
Jan 2021 – Jan 2023 | United States
- On the Shop (Digital Checkout) Ecommerce, enhancing the Responsive Checkout experience for Kohl's customers. Focus on practicing design thinking - solving customer & business problems, testing new experiments to enhance the experience, and helping the business with more conversion and revenue generation. (Since Feb 2021)

- On the Shop (Rewards and Accounts), Discovery and Framing of Account Unification and Simplification of 70 Million Kohl's Customers. (Oct 2021 to Jan 2021)

- On a Merchandise Assortment Plan Tool, worked on enhancing the experience. (July 2021 to Sep 2021)

### UX/UI Designer @ PETRI-DISH SCIENCE
Jan 2021 – Jan 2021 | Sunnyvale, California, United States
Worked on enhancing User Experience design for Petri-dish Science's EdTech Platform

### Freelance UX/UI Designer @ Self-employed
Jan 2017 – Jan 2021 | San Francisco Bay Area
ACG Tech Systems
- User Experience Designer for Moyeau (Talent share and networking Social Media App)
- Working closely with the cross-functional team of product, design, and development for the iOS, 
 and Android App, And the Marketing Website
- Worked for the product design cycle
- Applied Lean UX Design Process 
- Used Figma to create Wireframes, Mockups, and to build the design system
- Performed Usability Testing, identified UX/UI-related problems, and found the solution

Client: Rachel's Reading Rescue, Cupertino, CA
- Designed Rachel's Reading Rescue website, using Sketch App, and Balsamiq to deliver wireframes, and visual mockups, which resulted in reaching out larger audience 
- Developed a website using Squarespace, did customization to implement the design
- Implemented principles of User-Centered Design 
- Using this website able to increase reach out to the people of the San Francisco Bay area, and improve user-friendliness

### UX/UI Designer @ BodyQ Analytics, Inc.
Jan 2020 – Jan 2020 | New York, United States
- Worked on AI-based product for the eCommerce Platform. 
- Assisted with user experience pipeline on applications and websites, from design to implementation. 
- Understood and integrated large amounts of data into a powerful, dynamic, functional user experience. 
- Worked closely with the team to conceive and execute upon designs. Iterated upon designs using play-test, developer, and user feedback.

### Physician @ Surat General Hospital and other Hospitals
Jan 2002 – Jan 2007 | India
Physician • Surat General Hospital and other Hospitals
- Took patient’s history in detail for their sign and symptoms.
- Analyzed the case, diagnosed the disease, prescribed the medicine
- Worked on the cases with a detailed understanding of human psychology.
- Participated in research and drug testing.


## Education
### Master of Science - MS in Digital Arts (Concentration in UI/UX and Digital Marketing)
International Technological University (ITU)

### Certificate in Graphic design and Web design
Mission College

### Bachelor of Homeopathic Medicine and Surgery in Medicine
Veer Narmad South Gujarat University, Surat


## Contact & Social
- LinkedIn: https://linkedin.com/in/vasvivyas
- Portfolio: https://www.vasvivyas.me/

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Source: https://flows.cv/vasvi
JSON Resume: https://flows.cv/vasvi/resume.json
Last updated: 2026-04-13