*Qualified as the Top 3% of Designers around the Globe.

• I help clients find effective user solutions to enhance the product usability and experience.

• Conduct User Research around the goal statement to find user pain points.

• Create User Stories and Journeys to find better solutions that motivate the user to complete the goal.

• Plan, Conduct, Synthesize user research and Share it amongst stakeholders to act upon recommendations.

• Designed and scaled Methlab, a lending and borrowing Web3 protocol, creating a seamless user experience for decentralized Web3 finance.

• Built a comprehensive design system with detailed documentation on Figma and Notion, ensuring design consistency and developer collaboration.

• Worked for Puff Penthouse, a meme coin project that achieved over $200M+ in Total Value Locked (TVL).

• As a Product Designer at Real Vision, I played an integral role within a collaborative team alongside the Director of Product Design and Chief Experience Officer. Our collective efforts were directed towards the successful launch of Real Vision 2.0, the upgraded iteration of the platform.

• My specific responsibilities encompassed addressing the overarching Information Architecture, and I was tasked with conducting Competitive Usability Studies for the innovative AI feature known as Second Brain. This feature, aimed at enhancing user learning journeys within the Real Vision platform, facilitated effortless note-taking at any given moment. Considering the platform's comparison to a 'Netflix for investing,' we recognized the strategic significance of this user-friendly functionality.

• Moreover, I undertook the responsibility of shaping Interaction/Interactive Patterns to enhance the overall User Experience. To achieve this, I employed Bloom's Taxonomy to structure the primary higher-level Information Architecture. Additionally, I utilized block framing techniques to streamline and accelerate the developmental process.

This startup is funded by Sam Altman, Samsung and alot more leading investors. The main challenge was to create a gamified fan-user interaction and incentivise users for supporting their favourite creators. I was working with a team of 6 Developers (2 Front-End Developers, 1 Discord Bot Developer, 1 Solidity Developer and 2 Back-End Developers) Founder and Co-founder.

1st Phase:

This was for our initial launch as we didn’t had any product in the market, so the first few challenge were clear messaging to the user of what is Lazix and why they wanna be a part of it?, incentivising the fan for engaging with their favourite creators, gamifying the fan-creator experience.

These all led to our initial launch.

2nd Phase:

Based on the things we didn’t do great, we did furthur did user interviews to get better insights for better product placement and conducted roadmap meetings and further synthesis. The product is still under development for the 2nd phase, but we did see a 33%-70% increase in the desired results for the 2nd phase.

Finally built the product from scratch into a post-revenue company and its only going up from here 🚀