# Veljko Davidovic

> Sr. B2B SaaS Marketing Manager | Demand Generation | Growth Strategy | ABM | GTM | US & Global | EMEA & APAC Experience

Location: San Francisco, California, United States
Profile: https://flows.cv/veljko

I make marketing things happen. Strategy without execution is worthless, and execution without speed is just planning on repeat. For my team, that means removing obstacles, adapting fast, and turning ideas into success.

I’ve spent 15 years in technology marketing, leading lean, high-performance teams that don’t just launch campaigns, but drive measurable growth & impact. I specialize in B2C, and B2B SaaS, technology and have worked as an embedded consultant with brands like NVIDIA, SONOS, XIAOMI, NORTAL, CISCO, NUTANIX, SYMANTEC, and NORDEUS (Take-Two Interactive). At INCODE, I work on growth marketing for North America, with earlier experience across EMEA and APAC.

Team Performance & Impact

Great teams don’t need top-down control, they need clarity, speed, and ownership. I set the right context, clear roadblocks, share knowledge, support the initial work, and push for rapid iteration. Early wins create momentum, and data-driven improvement ensures we scale. Autonomy fuels execution, and execution fuels results.

Key High-Impact Skills

- Performance Marketing & Demand Generation – Built and scaled demand gen frameworks, lead journeys, and attribution models. Run multi-channel campaigns across PPC, LinkedIn, and Meta, with 50%+ of campaigns achieving positive ROI from month one after the learning phase.

- AI-Driven Marketing Efficiency – Implement AI-driven workflows to streamline marketing production and increase team productivity.

- Market Positioning & Brand Leadership – Position companies as category leaders on G2. Collaborate with Gartner (Flex Reprints) on content campaigns that drive brand awareness, demand generation, and market positioning.

- Strategic Partner & Co-Marketing Programs – Develop and scale partner and reseller programs. Worked with partnership managers to fully reboot programs and launch high-impact co-marketing initiatives.

- Organic Growth, Thought Leadership & Media Strategy – Scale LinkedIn engagement to #1 among key competitors with a minimal to no budget. Work with PR agencies across the US, Mexico, EMEA, and APAC to land top-tier media coverage in The Washington Post, El País, Euronews, Bloomberg, The Atlantic, and others.

- GTM Strategy & ICP – Worked closely with Product, PMM, and Strategy teams on GTM strategies for new products, ICP refinement, and messaging development.

- Large-Scale Events & Industry Presence – Manage marketing strategies for major industry events, including Money 20/20, LEAP, and the World Economic Forum, ensuring maximum brand visibility and lead generation.

## Work Experience
### Senior Manager, GTM Strategy & Growth – North America @ Incode Technologies
Jan 2024 – Present | San Francisco Bay Area
Paid demand gen, ABM programs, LinkedIn ads, GTM launches, messaging and content development, Gartner and G2, PR, and cross-functional brand awareness programs.

### Regional Marketing Manager – EMEA & APAC @ Incode Technologies
Jan 2023 – Jan 2024 | San Francisco Bay Area
ABM, partner co-marketing, events, and communication across EMEA and APAC. Supported the global corporate communications and analyst relations team.

### Marketing Manager - Europe @ Incode Technologies
Jan 2022 – Jan 2023 | San Francisco Bay Area
Handled events, communication, and content marketing, closely collaborating with the European sales team to drive marketing initiatives.

### Marketing & Comms Lead - CEE @ SmartPoint
Jan 2019 – Jan 2022 | Central & Eastern Europe
Embedded consultant for Xiaomi, Sonos, Incode, Nutanix, and Epson - leading marketing, communication strategy, and execution. Managed a network of partner agencies (up to 8 agencies, project based) and internal teams (5-10).

### Marketing Consultant - CEE @ SmartPoint
Jan 2012 – Jan 2019 | Central & Eastern Europe
Embedded consultant for NVIDIA, Nortal, Epson, Kingston, Nordeus, and Cisco - leading marketing, communication strategy, and execution.

### Public Relations Executive - CEE @ SmartPoint
Jan 2010 – Jan 2012 | Central & Eastern Europe
Embedded consultant for NVIDIA, ViewSonic, and Kingston, product review program management and media relations.

### Product Marketing Manager @ Advanced Computer Systems ACS
Jan 2009 – Jan 2010 | Belgrade, Serbia
Introduced brands like Novatron and iTech to regional markets. Was responsible for developing and implementing a marketing and communications strategy for the brands.

### Sales Manager @ Advanced Computer Systems ACS
Jan 2006 – Jan 2009 | Belgrade, Serbia
Servicing small to medium business clients. During the three-year period, I've managed to streamline the production process and substantially increase the revenue from both system and component businesses.

### Web Designer and Developer @ StanCo IST
Jan 2004 – Jan 2006
Part time web design work during my studies.


## Education
### Computer Engineering & Economics
Graduate School of Business Studies


## Contact & Social
- LinkedIn: https://linkedin.com/in/vdavidovic

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Source: https://flows.cv/veljko
JSON Resume: https://flows.cv/veljko/resume.json
Last updated: 2026-04-05