I led the end-to-end design and strategy for a family-sharing web application focused on social media literacy and digital safety. My work centered on transforming the "Sharenting" phenomenon into a proactive learning journey for parents and children.

My Contributions as a UX Designer:

1. Privacy-by-Design:

Crafted a seamless Human Interface (HI) that simplifies complex metadata and digital footprint concepts, ensuring that privacy is not just a setting, but a core user experience.

3. Inclusive Design Systems:

Developed a scalable design language that bridges the generational gap, providing a playful, intuitive interface for children while maintaining a high level of trust and clarity for parents.

4. Strategic Brand Positioning:

Pivoted the product narrative from a restrictive "parental control" tool to an aspirational "quiz-based" interactions, increasing user engagement by 28%.

• Reduced student cognitive overload within AI tools by delivering a comprehensive interaction guide that translated complex AI limitations into intuitive, responsible-use workflows for the K-12 students.

• Analysed IU's CMS to design a webpage by working on the Rivet Design System to write the research findings to the webpage.

• Improved usability of Commonwealth of Massachusetts web application by 20% by redesigning task flows and navigation, resulting in measurable gains in task completion rates, reduced average time on site, and increased online form submission rates.

• Delivered these improvements by collaborating with a cross-functional team of 4 designers, 4 engineers, and 2 QA's, translating client requirements into production-ready interface changes.

• Enhanced information architecture and layout strategies for a healthcare web application, improving navigation efficiency by 35%.

• Integrated user feedback into agile sprints, enabling a 60% faster development cycle for key application

modules.

• Optimized UI performance of a healthcare web-application by improving page load times by 25%.