1. First-time user experience
Working on payroll setup and first-time user experience which includes designing managing workers, W-4, and work locations experiences.
Worked on introducing a non-disruptive user flow to allow users to add payroll trial as part of QBO first time user experience which has increased annualized revenue by $8-$10M
2. Direct Deposit limits experience
Worked & collaborated with cross-functional teams to define the customer experience to modify direct deposit limits which was one of the top customer pain points, the implementation helped in a drastic reduction of direct deposit related care call volume.
3. Paycheck Protection Program
Worked and collaborated with cross-functional teams on designing the Paycheck Protection Program, which has received 37,726 PPP loan applications worth $1.5B. As part of the initiative worked on designing simplified reports to help the small and medium business owners, to have clear and crisp snapshots of their financials during the ongoing COVID-19 crisis.
4. Design Systems
Built Quickbooks design systems library for Figma and Sketch(Lingo) which is being used by 300+ Quickbooks designers.