# Vera Mardovina

> UX/UI Design Lead @ Digital Rights Network, Proptech

Location: San Francisco, California, United States
Profile: https://flows.cv/veramardovina

From an Agency to a Startup world!

UX/UI Designer with 5+ years in the design field, based in San Francisco. Skilled in owning and executing end-to-end user experiences, and developing design systems for fintech, AI, and B2C SaaS companies.

My key hard skills include proficiency in design tools such as Figma, Adobe Creative Suite, Framer and Webflow. I have hands-on experience in usability testing and user research.

I believe that a combination of design, AI, psychology, and neuroscience creates a magical and impactful user experience for the products.

Design portfolio: https://vera-mardovina.webflow.io/

## Work Experience
### UX/UI Design Lead @ Digital Rights Network
Jan 2024 – Present | San Francisco Bay Area
Leading end-to-end UI/UX, taking a global digital rights network from 0→1 and scaling it to $100B+ in registered assets, 200M+ sq ft, and 2,000+ properties across 8 countries, with partners including Boston Properties (BXP), Colliers, TD Garden, Regal Cinemas, Treasure Island Las Vegas, and the City of Chicago.

### UX Designer @ Puzzmatic
Jan 2024 – Jan 2024 | San Francisco Bay Area
Designed user interfaces to support AI features and conducted research for the web app.

### Founding UX/UI Designer @ Puzzmatic
Jan 2022 – Jan 2024 | San Francisco, California, United States
As the sole designer, I helped to define and synthesize user requirements, as well as designed end-to-end flows and visuals for the core chat and voice user experience.

Some projects I worked on include:
1. Designed the messaging chat and voice experience between AI and humans from 0→1
2. Led the Onboarding process (built and optimized user acquisition funnel)

### UX Designer - Design Systems @ Americor
Jan 2024 – Jan 2024 | San Francisco Bay Area
Led the development and maintenance of a web and mobile design system for a fintech company with over 250,000 customers. Responsible for guidelines, foundational styles, tokens, components, UI elements, and UI kits. Collaborated with engineering, design, and product management to develop, validate, and implement effective design solutions.

### UI Designer @ Freelance
Jan 2021 – Jan 2022 | San Francisco, California, United States
Led the design of a mobile-responsive website focused on delivering a seamless user experience. Developed brand identity, including the creation of the logo, color scheme, typography, and overall brand positioning.

### Sr. Content Designer @ Demis Group – digital & performance marketing
Jan 2016 – Jan 2019 | Russia
Implemented social media campaigns that cultivated brand engagement, successfully completing over 100 projects and achieving a 78% client satisfaction rate. Led a team of designers in creating visual assets for social media A/B testing campaigns, which resulted in an average increase of up to 45% in campaign CTR.

### Co-founder & Teacher @ Public Relations Academy
Jan 2014 – Jan 2016 | Russia
Trained students in real-world PR scenarios by organizing tours to corporate PR departments, resulting in a 89% student satisfaction rating. Led academy marketing strategies, boosting revenue by 31% and achieving 43 publications in local media.


## Education
### Design and Applied Arts
Hudson County Community College

### Master of Arts in Public Relations and Advertising
TSTU


## Contact & Social
- LinkedIn: https://linkedin.com/in/veramardovina
- Portfolio: https://vera-mardovina.webflow.io/
- Portfolio: https://substack.com/@veramardovina

---
Source: https://flows.cv/veramardovina
JSON Resume: https://flows.cv/veramardovina/resume.json
Last updated: 2026-04-13