Product launched on App Store: https://heypenny.ai/

• Spearheaded foundational UX research and heuristic evaluations to uncover trust barriers, simplify onboarding, and optimize dashboard usability.

• Leveraged expertise in conversational UX and agent-like systems to improve interaction clarity and boost user engagement.

• Translated user feedback, A/B testing, and visual design findings into rapid product iterations and strategic roadmap decisions.

• Conducted competitive and market analysis to shape design.

• Enabled fast, focused progress by prioritizing high-impact features and applying lean product management principles.

• Since my junior year of undergrad, I’ve grown from a freelance UX consultant into a seasoned professional, partnering with diverse clients in clean energy, health tech, gaming, AI, and diversity-focused recruiting. I specialize in user research/ design that creates accessible, intuitive, and impactful experiences, helping products succeed & users thrive.

Clients include:

Heart I/O (heartio.ai) HealthTech: Led UX research, design, and strategic product planning to refine physician dashboard discovery and usability.

FarmtoFlames Energy (ftfenergy.com) Clean Energy: Led UX and accessibility enhancements, driving increased user engagement and retention.

Thrasio(thrasio.com) E-commerce & Consumer Goods: Analyzed 200+ customer reviews to extract qualitative insights, improving product visibility and user engagement.

Xogo(myxogo.com): Assistive Technology: Conducted WCAG-based research to optimize accessibility for users with motor disabilities, improving UX KPIs and ROI.

Biocognon (biocognon.com): Biotechnology & Nanomedicine: Helping revamp their website, digital presence, and UX strategy to better showcase their nanobody discovery platform.

SparkGeneration (sparkgenerations.com): Diversity & Inclusion Recruiting: Collaborated on UX research for a platform empowering first-gen students & professionals of color.

Backbone (backbone.com): Gaming & Hardware-Software: Supported user research and usability testing for integrated gaming products, driving intuitive design improvements.

CloudCode AI (Now AkiraDocs - https://akiradocs.ai/)– AI & Developer Tools: Provided UX strategy and research to streamline AI-powered development tools.

Qoodle.AI (https://www.qoodle.ai/): AI & LLMs: Established design language and branding; created a high-fidelity user flow prototype, refining the experience based on user feedback.

NotHotDog (Now April - https://tryapril.com/): Agentic AI: Conducted a heuristic evaluation to assess the product UX.

Partnered with Grand Studio to support research efforts for a national public utility serving the Midwest and East Coast (Exelon).

Partnering with Grand Studio to support research for Exelon, improving enterprise compliance and governance workflows.

Co-led 50+ stakeholder interviews across regulatory, operational, and engineering teams to understand compliance tracking and escalation workflows.

Contributed to research strategy, synthesis frameworks, and client deliverables in a highly regulated enterprise environment.

Led end-to-end user research to guide the building and launch of an early-stage product in the education space, informing product strategy and key decisions during a critical growth phase.

Key Contributions:

• Synthesized insights from 120+ users across interviews and surveys to identify core friction points and high-impact opportunities.

• Partnered cross-functionally with product, design, and engineering to translate research into actionable product improvements.

• Identified a critical mobile experience breakdown; redesigned the flow, resulting in a 300% reduction in time-on-task and reframing the issue as a conversion opportunity.

• Uncovered misalignment in targeting strategy, informing campaign consolidation, and a strategic growth pivot.

• Evaluated feature timing and prioritization, preventing approximately one month of unnecessary development effort.

This role required entrepreneurial thinking and lean research execution—balancing qualitative and quantitative methods, usability testing, and rapid iteration to guide decisions and validate direction efficiently.

• Led user research and recruiting for an AI-powered dating app MVP, conducting 40+ in-depth interviews to refine user flows.

• Designed and iterated multiple prototypes in Figma, refining the onboarding flow, which is now being implemented.

• Audited and structured large datasets in Airtable, enhancing content organization, data retrieval, and reporting accuracy.

• Developed reporting workflows, ensuring data consistency for internal teams.

• Delivered UX strategy and rapid prototyping support for an LGBTQ Dating app and AI Baby Care Simulator, validating UI concepts and accelerating design iterations.