# Verginiya Kadina

> Product Design @ Meta

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/verginiyakadina

Product Design leader at Meta with over a decade of experience shaping commerce, advertising, and messaging products at scale. Experience leading and designing solutions across Meta’s eCommerce, Collaborative Ads, and WhatsApp Business platforms—bridging user needs with business impact. I’m passionate about systems thinking, data-informed design, and creating experiences that connect people and businesses in meaningful ways.

## Work Experience
### Staff Product Designer - WhatsApp @ Meta
Jan 2025 – Present
Designing native ad experiences within WhatsApp to help businesses reach customers seamlessly while maintaining user trust and simplicity.

### Product Design Manager - Monetization (CRG pillar design lead) @ Meta
Jan 2022 – Jan 2025 | Menlo Park, California, United States
Led a high-performing design team shaping vertical-specific advertising solutions for CPG & Retail, focusing on collaborative ads, omnichannel experiences and retail media innovation.

### Product Design Lead @ Meta
Jan 2019 – Jan 2022 | Menlo Park, California, United States
Led design for Collaborative Ads, enabling brands and retailers to jointly advertise and scale performance through shared commerce experiences.

### Product Designer @ Meta
Jan 2018 – Jan 2019 | Menlo Park
Designed Dynamic Ads for eCommerce and Travel, optimizing advertiser workflows and campaign performance.

### Staff Product Designer @ Castlight Health
Jan 2017 – Jan 2018 | San Francisco Bay Area

### Sr. Product Designer @ Jiff, Inc.
Jan 2015 – Jan 2017 | Mountain View, California

### Interactive Designer @ CGI Interactive
Jan 2012 – Jan 2015 | Westborough, MA
Creating visual and interaction designs for web and mobile for a variety of clients. Working closely with designers, developers, and project managers to produce wireframes, concepts, storyboards and prototypes.

### Lead Designer/ App Developer @ Lindenwood University
Jan 2011 – Jan 2012
Researched, designed and developed an innovative digital experience to promote the university’s Art Department and increase student enrollment. Developed the iPad app using Adobe Digital Publishing.

### Graphic Design Graduate Assistant @ Lindenwood University
Jan 2010 – Jan 2012
Mentored and art directed students and assisted with software and design questions. Designed and produced print publications, advertisements, and collateral pieces for the university’s schools and departments.

### Freelance Graphic Designer @ Brescia University
Jan 2010 – Jan 2011
Designed different promotional materials and prepared files for print for the university.

### Freelance Graphic Designer @ Elite Guitar Instruction
Jan 2010 – Jan 2011
Designed a variety of projects in both web and print — logo design, business card design, website design, promotional materials, package design for the company and its products.

### Graphic Design Intern, PR Department @ Brescia University
Jan 2008 – Jan 2009
Worked with the Director of Public Relation and assisted in the design for various print materials for the university.

### Graphic Design Intern @ Signs by Gina
Jan 2008 – Jan 2008 | Owensboro, KY
Assisted in the design and production of different signage. Applied vinyl to various surfaces.


## Education
### MFA in Graphic Design
Lindenwood University

### BA in Graphic Design
Brescia University

### Technical University of Sofia


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/vkadina

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Source: https://flows.cv/verginiyakadina
JSON Resume: https://flows.cv/verginiyakadina/resume.json
Last updated: 2026-04-07