Hello, and welcome to my LinkedIn profile! 🚀 I'm V, a passionate and forward-thinking Principal UX Designer with a wealth of experience in the exciting world of UX/UI design, design thinking, and digital transformation.

2020 — 2023Amazon Web Services (AWS)Principal Product Designer (UX&UI

2020 — 2023

Spearheaded UX/UI design for a portfolio of products, including Code Defender, Boost, Sales Nav, Engagement Portal, Amazon Paragon, and Amazon Vendor Portal.

Collaborate closely with product owners, customers, users, and developers to deliver top-tier designs and a seamless user environment.

Oversee the design experience for prominent products, ensuring optimal functionality and user journeys.

Pioneered the development of design systems and cutting-edge prototypes.

Lead extensive usability testing and drive innovation through design thinking workshops.

Provide mentorship to junior designers and serve as the tech lead on my teams.

Spearheaded development using Agile and Lean UX methodologies to ensure a dynamic and adaptable process.

Led the initiative to improve the onboarding experience for BEN Designers in collaboration with Amazon Design.

2018 — 2020AccentureProduct Innovation Manager (UX & UI)

2018 — 2020

Greater Boston Area

Orchestrated the UX/UI direction for a diverse range of products, emphasizing design thinking, functionality, and interaction.

Provided visionary leadership and mentorship to a dedicated team of designers, fostering innovative design solutions.

Worked closely with product owners, clients, users, and developers to create outstanding designs.

Led comprehensive usability testing initiatives and fostered a culture of innovation through design thinking activities.

Directed product strategy and shaped requirements while managing backlog.

Spearheaded product development using Agile and Lean UX methodologies.

2017 — 2018mablLead UX Designer (Start-up)

2017 — 2018

Boston, Massachusetts

Making mabl easy, engaging, & elegant for users. {magic}

mabl is an automated testing application that helps developers and QA conduct functional testings and front-end testing and will rewrite the test using machine learning.

Focused on user experience, design thinking, application functionalities, and creating a voice and tone for mabl.

Directed UX/UI design for an automated testing application, focusing on design thinking and user engagement.

Managed the product's UX/UI, ensuring an optimal user experience and functionality.

Collaborated with product owners, machine learning engineers, and full-stack developers to enhance the application.

Conducted usability sessions with end-users to gather valuable feedback.

Utilized Agile and Lean UX methodologies for efficient development.

Development process:

Agile and Lean UX

Lean UX process:

UX Flows

Information Architecture

Interactive Prototypes

Competitive Analysis

UI Style Guide

Contextual Design (Data Objects, Voice, Tone)

Customer Journey

Usability Sessions

Chrome Extension

AI/Machine Learning UI

Teams:

Product Manager

Machine Learning Engineers

Full-Stack Developers

Partners:

End Users

2016 — 2017SmartBear SoftwareLead UX Designer {Ready!API & API Testing Tools}

2016 — 2017

Greater Boston Area

Smartbear creates software for API and automated testing.

Focused on user experience, design thinking, application functionalities, interface, modernizing legacy products, and creating new applications.

Directed the end-to-end UX/UI design process for a wide array of API products, emphasizing modernization and innovation.

Established an environment for enhanced user productivity, including desktop and SaaS applications.

Led and managed comprehensive usability sessions and focus groups, creating avenues for user feedback and improvement.

Mentored and trained junior designers, conducted usability sessions, and added create/start flows for novice users.

Pioneered user-friendly design approaches for both novice and experienced users.

Designed JIRA workflows for UX designers to collaborate with the development team and product owners.

Established UX principles and styles for products, ensuring a consistent user experience.

Lean UX process:

UX Flows

Information Architecture

Interactive Prototypes

Competitive Analysis

UI Style Guide

Contextual Design

Customer Journey

Usability Sessions

Visual Data

Teams:

Product Managers

UX Designer

Full-Stack Developers

Partners:

End-Users

Sales

Marketing

2013 — 2016PegasystemsLead Human Factors Designer

2013 — 2016

Cambridge, Massachusetts

Pega provides SaaS to clients in the following industry: healthcare, finance, banking, e-commerce & BMP.

Focused on User Experience, Design & Research for Internal Applications and before-market applications.

Championed user experience, design, and research for both internal and market applications, revolutionizing complex systems for enhanced user satisfaction.

Produced mockups, wireframes, prototypes, and storyboards to streamline stakeholder and developer collaboration.

Conducted UX and UI training, interviews, and usability tests, shaping an optimized user experience.

Spearheaded responsive design initiatives across desktop and mobile platforms.