# Veronica Clarke > Principal UX Designer {R&D} Location: Greater Boston, United States Profile: https://flows.cv/veronicaclarke Hello, and welcome to my LinkedIn profile! 🚀 I'm V, a passionate and forward-thinking Principal UX Designer with a wealth of experience in the exciting world of UX/UI design, design thinking, and digital transformation. My career has been marked by a relentless commitment to creating user-centric, scalable applications, taking them from concept to production, and enhancing how people interact with technology. Key strengths include: • Innovation: I thrive on turning complex design into an effortless experience for the users. Leadership: With a history of leading cross-functional teams, I excel in fostering collaboration among developers, designers, product managers, owners, and users. • Methodologies: Proficient in Agile and Lean UX, I embrace data-driven decision-making and iterative design. • Research: My passion for researching trends, competition, or product activity fuels my drive for continuous improvement. • Design: I have a knack for turning insights into beautiful, functional designs. • Presenting: Sharing ideas and strategies with clarity and enthusiasm is second nature to me. • Mentoring: Guiding and nurturing the next generation of UX designers is a role I cherish. • Learning: I'm always eager to learn and stay on top of the latest industry trends. My approach to UX design revolves around creating spaces where humans can connect and elevate their experiences. With a user-centered design process, I deep dive into the user's world by conducting interviews, usability testing, and extensive research. From the earliest stages of a project to production, I ensure the end result is not just functional but delightful. Portfolio: https://drive.google.com/file/d/1nELkFXEBwu4jYleS99tvT0mV2HDPPi6l/view?usp=drivesdk Skills: Human Factors Design, UX Design, UI Design, Usability Testing, User Experience, User Research, User Interactions, User Engagement, User Interviews, Information Architecture, Design Thinking Workshops, AI/Machine Learning UI, SaaS Applications, React, Responsive Web, Mobile Design (iOS & Android), Wireframes, Mockups, Prototypes, HTML, CSS, Adobe Creative Suite, Figma, Axure, Sketch, Invision, Digital Transformation, Product Development, Data Analysis, Voice Creation, Chatbot Creation, Conversation AI, Omnichannel, Heuristic Design, Surveys, A/B Testing A visual communicator. A lover of Good Design. A producer of Emotional products. "Design is always evolving because we, as in humans, are always evolving. We should create for the changes."​- V.L.Clarke "Sharing creativity is not a cost but a gain." V.L. Clarke ## Work Experience ### Principal Product Designer (UX&UI @ Amazon Web Services (AWS) Jan 2020 – Jan 2023 • Spearheaded UX/UI design for a portfolio of products, including Code Defender, Boost, Sales Nav, Engagement Portal, Amazon Paragon, and Amazon Vendor Portal. • Collaborate closely with product owners, customers, users, and developers to deliver top-tier designs and a seamless user environment. • Oversee the design experience for prominent products, ensuring optimal functionality and user journeys. • Pioneered the development of design systems and cutting-edge prototypes. • Lead extensive usability testing and drive innovation through design thinking workshops. • Provide mentorship to junior designers and serve as the tech lead on my teams. • Spearheaded development using Agile and Lean UX methodologies to ensure a dynamic and adaptable process. • Led the initiative to improve the onboarding experience for BEN Designers in collaboration with Amazon Design. ### Product Innovation Manager (UX & UI) @ Accenture Jan 2018 – Jan 2020 | Greater Boston Area • Orchestrated the UX/UI direction for a diverse range of products, emphasizing design thinking, functionality, and interaction. • Provided visionary leadership and mentorship to a dedicated team of designers, fostering innovative design solutions. • Worked closely with product owners, clients, users, and developers to create outstanding designs. • Led comprehensive usability testing initiatives and fostered a culture of innovation through design thinking activities. • Directed product strategy and shaped requirements while managing backlog. • Spearheaded product development using Agile and Lean UX methodologies. ### Lead UX Designer (Start-up) @ mabl Jan 2017 – Jan 2018 | Boston, Massachusetts Making mabl easy, engaging, & elegant for users. {magic} mabl is an automated testing application that helps developers and QA conduct functional testings and front-end testing and will rewrite the test using machine learning. Focused on user experience, design thinking, application functionalities, and creating a voice and tone for mabl. • Directed UX/UI design for an automated testing application, focusing on design thinking and user engagement. • Managed the product's UX/UI, ensuring an optimal user experience and functionality. • Collaborated with product owners, machine learning engineers, and full-stack developers to enhance the application. • Conducted usability sessions with end-users to gather valuable feedback. • Utilized Agile and Lean UX methodologies for efficient development. Development process: - Agile and Lean UX Lean UX process: - UX Flows - Information Architecture - Interactive Prototypes - Competitive Analysis - UI Style Guide - Contextual Design (Data Objects, Voice, Tone) - Customer Journey - Usability Sessions - Chrome Extension - AI/Machine Learning UI Teams: - Product Manager - Machine Learning Engineers - Full-Stack Developers Partners: - End Users ### Lead UX Designer {Ready!API & API Testing Tools} @ SmartBear Software Jan 2016 – Jan 2017 | Greater Boston Area Smartbear creates software for API and automated testing. Focused on user experience, design thinking, application functionalities, interface, modernizing legacy products, and creating new applications. • Directed the end-to-end UX/UI design process for a wide array of API products, emphasizing modernization and innovation. • Established an environment for enhanced user productivity, including desktop and SaaS applications. • Led and managed comprehensive usability sessions and focus groups, creating avenues for user feedback and improvement. • Mentored and trained junior designers, conducted usability sessions, and added create/start flows for novice users. • Pioneered user-friendly design approaches for both novice and experienced users. • Designed JIRA workflows for UX designers to collaborate with the development team and product owners. • Established UX principles and styles for products, ensuring a consistent user experience. Lean UX process: - UX Flows - Information Architecture - Interactive Prototypes - Competitive Analysis - UI Style Guide - Contextual Design - Customer Journey - Usability Sessions - Visual Data Teams: - Product Managers - UX Designer - Full-Stack Developers Partners: - End-Users - Sales - Marketing ### Lead Human Factors Designer @ Pegasystems Jan 2013 – Jan 2016 | Cambridge, Massachusetts Pega provides SaaS to clients in the following industry: healthcare, finance, banking, e-commerce & BMP. Focused on User Experience, Design & Research for Internal Applications and before-market applications. • Championed user experience, design, and research for both internal and market applications, revolutionizing complex systems for enhanced user satisfaction. • Produced mockups, wireframes, prototypes, and storyboards to streamline stakeholder and developer collaboration. • Conducted UX and UI training, interviews, and usability tests, shaping an optimized user experience. • Spearheaded responsive design initiatives across desktop and mobile platforms. ### Lead UX Designer (Consulting) @ Empow Studios Jan 2013 – Jan 2014 Empow is A STEM & Art institution for K-12. Focused on User Experience, UI Design & Re-Branding: Worked with Empow Studios on reconstructing empow.me. I provided IA services, front-end design, and revamped the overall user experience of the site. I worked closely with team leaders at Empow Studios guiding them through the process and changes of the site. The site went live Dec 2013. ### UX Designer @ Experience, Inc. Jan 2011 – Jan 2013 | Greater Boston Area Education Technology Company focusing on developing tech products for learners & associates. Focusing on User Experience & Design: - Designed visual mock-ups & style guides for the products - Worked with writers to developed engaging content - Worked with Product Managers to help enrich products UI & User Experience - Conducted UX Research & Design - Analyzed and interpreted data, customers feedback, & site metrics - Worked with analytic & survey tools to understand web performance, user behavior, traffic trends, & users data. - Worked & managed designers & developers (local and overseas: Ecuador & India) - Surveyed users & tracked users performance - Managed front-end design to ensure content & designs were properly displayed to help enrich user experience. - Developed & executed user engagement campaigns (emails, landing pages, & social media). - Designed lead gen programs (eBooks, webinars, email campaigns, surveys) to capture B2B leads for sales team. ## Education ### Disruptive Strategy Harvard Business School Online ### Mastering Innovation & Design Thinking Massachusetts Institute of Technology ### Insight to Innovation IdeoU ### User Experience Bentley University ### Graphic & Web Design New England Institute of Art ## Contact & Social - LinkedIn: https://linkedin.com/in/veronicalclarke - Portfolio: https://twitter.com/omnidesigns - Portfolio: http://about.me/veronica.clarke - Portfolio: http://www.facebook.com/omnidesigns --- Source: https://flows.cv/veronicaclarke JSON Resume: https://flows.cv/veronicaclarke/resume.json Last updated: 2026-03-31