# Veronica Jimenez

> Product Designer / Brand & Design Systems

Location: Berkeley, California, United States
Profile: https://flows.cv/veronicajimenez

I'm a hands-on, entrepreneurial senior designer who crafts inclusive, cross-platform product experiences for B2C/B2B audiences and scales brand-driven design systems.

## Work Experience
### Staff Product Designer @ Slickdeals
Jan 2026 – Present

### Lead Product Designer @ Slickdeals
Jan 2025 – Jan 2026

### Lead Visual Product Designer @ Hinge Health
Jan 2024 – Jan 2024 | San Francisco, California, United States
Supported the growth team in evolving the onboarding experience, pushing forward the latest design language, and increasing retention.

### Senior Product Designer - Design Systems @ Color
Jan 2021 – Jan 2023 | San Francisco, CA
Collaborated across functions to develop, plan, and maintain a design system that facilitated the creation of accessible and inclusive healthcare services for 40+ designers and engineers on creating product launches for 2K organizations, including public health departments, universities, and employers across the US.

### Design Lead & Founder @ ROUT
Jan 2020 – Jan 2023 | San Francisco, California, United States
Owned all aspects of product development, including market research, branding, web design,  launch strategy, industrial design, and packaging, which was a finalist at the 2022 Dieline Awards.

### Senior Product Designer @ Handshake
Jan 2019 – Jan 2020 | San Francisco, California, United States
Worked closely with the brand team and design director on in-product explorations that reflected Handshake's latest brand update and values visually and interactively.

### Product Designer @ MyFitnessPal
Jan 2017 – Jan 2019
Led strategy, design, and rollout of MyFitnessPal’s mobile design system, increasing diary completion by 13% and premium conversion by 5% across 10 M+ active users.

Owned end-to-end workflows with the engineering, product, data science, and research teams to create hypotheses and run experimental features on 5k beta users that significantly increased user engagement beyond food logging.

### Visual / Interaction Designer @ Google
Jan 2015 – Jan 2017 | Mountain View, California, United States
Worked closely with lead designers, product managers, data scientists, and engineers, from ideation to validation and launch of an AI-powered feature that collects and organizes millions of job postings from all over the web.

### Product Design Intern @ SmartRecruiters
Jan 2014 – Jan 2015 | San Francisco Bay Area

### Product Design Intern @ Airship
Jan 2014 – Jan 2014 | San Francisco, California, United States


## Education
### Associate's degree in Multimedia studies: UI/UX Design
San Francisco State University

### Bachelor of International Business
Universidad MONDRAGON-UCO

### Front-End Web Development
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/nikajimenez

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Source: https://flows.cv/veronicajimenez
JSON Resume: https://flows.cv/veronicajimenez/resume.json
Last updated: 2026-04-13