# Veronica M. > Researcher & Strategic Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/veronicam With 13 years of experience working as a UX researcher and digital product designer, I take a holistic approach to conducting qualitative research and developing strategic design solutions, as my background and process are grounded in research discipline. I have experience working with a variety of companies from early stage startups to established organizations as a research and product design strategy consultant––facilitating and executing research and design process from discovery to implementation and beyond. This includes collaborating with clients such as Google, Salesforce, PayPal, Octave Bioscience, and the San Francisco Asian Art Museum. I have experience conducting in-depth research in the agri-tech space, collaborating directly with farmers while working at FBN. Prior to design I worked in environmental health, and as a pastry chef. I am currently pursuing a MA in Anthropology of Food at SOAS University, researching the intersection of food, environment, digital and AI technology, from a cultural perspective, with a focus on food and sustainability. ## Work Experience ### Graduate Student @ SOAS University of London Jan 2025 – Present | London Pursuing a MA in Anthropology of Food, focused on the cultural and social study of food, specializing in research on the intersection of food, technology and environment, with a focus in sustainability. ### Director of Design @ DesignMap Jan 2022 – Jan 2022 | San Francisco Bay Area ### UX Lead @ DesignMap Jan 2020 – Jan 2022 ### Senior Product Designer @ DesignMap Jan 2019 – Jan 2020 | San Francisco Bay Area ### Senior Product Designer @ Farmer's Business Network, Inc. Jan 2018 – Jan 2019 | San Francisco Bay Area ### Product Designer @ DesignMap Jan 2015 – Jan 2017 | San Francisco Bay Area DesignMap is a full service design consultancy that specializes in making enterprise software easier to use. While at DesignMap I had the pleasure of working with clients and companies such as Salesforce, RSA, and FocusVision. Responsible for the UX design of digital products from conception through to implementation. This included: Conducting user research, developing personas, and facilitating clients throughout the research process. Creating user flows to communicate user needs, pain points and key problems to solve for. Producing concept sketches, wireframes, and prototypes at various levels of fidelity. Providing polished design deliverables and working with product and engineering teams in implementation. Developing and maintaining client relationships, while guiding them through the design process. ### Contract UX Researcher @ Stride Jan 2014 – Jan 2014 Stride Health creates simple tools to help people obtain and manage their health insurance. Led and conducted user research studies to test and iterate designs towards an improved user experience. ### User Research @ Carbon Five Jan 2012 – Jan 2014 | San Francisco Bay Area Carbon Five is a digital product development consultancy that partners with clients to create exceptional products and grow teams. While working at Carbon Five I had the opportunity to transition into working in UX design and research, with a focus on supporting client projects through user research and conducting usability testing. Some clients and companies I worked with were Cognoa, Dabo Health, and the SF Asian Art Museum. Tasks included: Facilitated usability research and testing efforts across multiple projects and teams simultaneously. Designed and conducted research protocols, using a variety of methods including A/B testing, customer interviews, usability testing, content and concept testing. Identified what research methods to employ at various stages, through to collecting and sharing findings with teams. ## Education ### UX & Product Design Tradecraft ### BA in Politics University of California, Santa Cruz ### IFSTAL - Interdisciplinary Food Systems Teaching and Learning ### MA of Anthropology of Food SOAS University of London ## Contact & Social - LinkedIn: https://linkedin.com/in/vhmartini --- Source: https://flows.cv/veronicam JSON Resume: https://flows.cv/veronicam/resume.json Last updated: 2026-04-13