# Veronica W.

> Product designer

Location: United States, United States
Profile: https://flows.cv/veronicaw

https://veronicawardportfolio.netlify.app/portfolio

## Work Experience
### Principal Staff Designer @ Microsoft
Jan 2025 – Present
- Staff designer for John Maeda, responsible for Microsoft Foundry, GitHub, VScode, and Azure
- Explored customer-focused generative AI scenarios 
- Created videos that communicate intent making the customer problem and solution clear
- Leveraged existing customer research and connected the dots with existing technology

### Principal Designer @ Microsoft
Jan 2024 – Jan 2025
- Designer for Azure AI Agent Service 
- Designer for Microsoft Foundry Workflows
- Created end to end customer experiences
- Collaborated closely with PM, engineering, and marketing teams to meet tight deadlines

### Principal Designer @ Microsoft
Jan 2024 – Jan 2024 | Redmond, Washington, United States
- Designer for Semantic Kernel
- Set brand direction
- Delievered marketing assets
- Contributed to documentation, simplifying architecture and concepts
- Conducted qualatitive customer research to aid in future concepting

### Senior designer @ Microsoft
Jan 2019 – Jan 2024 | Bellevue, Washington
- Design for accessibility for Power Apps
- Collaborate with research, content, engineering and PMs to deliver rich customer experiences
- Developed a figma toolkit to reduce overhead in feature development work
- Set North Star visions for the product team to work towards
- Developed close relationship with customers to understand needs and pain points

### Product designer II @ Microsoft
Jan 2018 – Jan 2019 | Bellevue, Washington
- Redesigned editor experience for legacy form designer using Figma
- Work through customer scenarios with cross-functional partners for feature improvements of Power Apps canvas and form designer
- Collaborate and align with design teams across the company on commonly used design patterns

### UX Designer @ APImetrics
Jan 2017 – Jan 2017 | Greate Seattle Area
- Developed style guide
- Presented high-fi mocks to stakeholders
- Interviewed APIMetric customers to assist in the discovery of customer pain-points and goals
- Created detailed redlines for developers

### Textile Designer @ Eddie Bauer
Jan 2011 – Jan 2016 | Seattle
- Applied trends that are brand right for Eddie Bauer/First Ascent
- Hand sketched and painted custom artwork for Eddie Bauer/First Ascent and limited edition Ilaria Urbinati line
- Created artwork at a rapid pace to meet tight deadlines
- Chosen as the Tradestone Systems team leader, learned Tradestone program and taught fellow team members how to use it
- Created a digital file numbering system that helped organize artwork files as well as clear up artwork communication with cross functional partners

### Associate Textile Designer @ Hollister Co.
Jan 2009 – Jan 2011
- Created and presented design packages to creative director
- Worked closely with cross-functional partners through all levels of design process
- Researched and developed woven techniques
- Kaledo suite lead, learned and taught Kaledo software to entire design team
- Managed assistant designers and delegated work according to skill level

### Assistant Textile Designer @ Hollister Co.
Jan 2008 – Jan 2009
- Responsible for the development of artwork for knits, swim, accessories and sweaters
- Worked closely with team to assist in repeats and recolors
- Hit tight deadlines for artwork to be production ready
- Color separated artwork files to be digitally transferred to foreign mills 
- Analyze trend research and sales reports to filter valid, brand right trends
- Travel for inspiration shopping

### Intern @ Golden Touch
Jan 2007 – Jan 2007 | New York
Assisted designers with daily office tasks including scanning inspiration, filing and tagging garments for showroom


## Education
### Bachelor of Applied Arts in Apparel Design & Apparel Merchandising
Central Michigan University

### Ux Design
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/veronica-ward

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Source: https://flows.cv/veronicaw
JSON Resume: https://flows.cv/veronicaw/resume.json
Last updated: 2026-03-30