• Led end-to-end design for AI-powered SaaS platforms used by enterprise customers

• Redesigned Integer, an AI-driven portal that analyzes floorplans and automates room data to streamline furnishing and renovation for property owners

• Created Inflow, an internal AI quoting and spec digitization platform integrated with NetSuite ERP, improving quote turnaround by ~40%

• Led redesign of Inspire, increasing active usage by 54% and improving workflow efficiency by 45%

• Built and evolved scalable design systems and partnered with marketing on websites and launch assets

• Co-developed a 44-component design system and led usability-driven improvements that reduced cancellations and improved onboarding clarity.

• Boosted free trial conversions and engagement by rethinking users’s web and mobile journeys.

• Enhanced mobile experience by incorporating responsive grids, touch-friendly buttons, and mobile-optimized images, leading to a noticeable boost in mobile traffic.

• Revamped the onboarding flow for Android and iOS apps to minimize user distraction

• Improved the usability of the Explore screen based on user feedback resulting in a 60% increase in user engagement

• Developed a design system to standardize and harmonize design features across various platforms --- - Conducted user research and designed the Mobile Payment flow to make it more digestible and increase user conversion

• Led the design process including sketching, wireframing, prototyping and conducting usability tests to improve navigation

• Reworked the onboarding process, based on feedback from stakeholders and insights from user interviews

Check out my case study of this project on my portfolio here: https://www.veronikaray.com/courtroom5

• Created a design for an e-commerce website based on user feedback, which led to the achievement of business goals

• Successfully collaborated with a team of developers