# Vibhuti Kanitkar > Sr. Product Designer @Amazon, ex-Microsoft, ex-Flipkart Location: Greater Seattle Area, United States Profile: https://flows.cv/vibhuti As a Sr Product Designer at Amazon, my focus has been on revolutionizing the Amazon Fashion Detail page, significantly enhancing the shopping experience for a global audience. My leadership in launching 10+ features for both mobile and desktop platforms has established a new standard in intuitive design within the e-commerce space. The implementation of a minimal navigational UI across various Amazon categories, paired with the pioneering of new media interactions for desktop, underscores my drive to innovate. At the core of my design philosophy is the belief in creating user interfaces that are not only engaging but also inclusive and accessible. My role involves mentoring a dynamic team of designers, fostering a collaborative environment that thrives on leveraging design systems and Figma expertise. With a user-centered approach, my efforts align with Amazon's mission to continually meet and exceed customer expectations through strategic design interventions. ## Work Experience ### Sr Product Designer @ Amazon Jan 2023 – Present | Seattle, Washington, United States ### Product Designer @ Amazon Jan 2022 – Jan 2024 | Seattle, Washington, United States * Lead the design for Amazon Fashion Detail page worldwide, enhancing the user experience. * Successfully improved and launched 10+ features for mobile and desktop experiences for Amazon Fashion shopping pages in the last 14 months. * Led the design and scaling of a new minimal navigational UI on the detail page for all categories on Amazon worldwide. * Pioneered the design for new media interaction for desktop on the Amazon detail product page. * Mentored, guided, and supported a team of 10+ designers, leveraging my subject matter expertise. * Collaborated on implementing a design system to ensure consistency across detail pages. * Led discussions with the research team to develop a comprehensive qualitative and quantitative research strategy for gaining insights into customer sentiment across mobile and desktop experiences. * Currently working on enhancing page architecture, reviews, and content strategy for the mobile app design. ### UX Designer II | Azure IoT @ Microsoft Jan 2020 – Jan 2022 | Redmond, Washington, United States Lead UX designer for Azure Digital Twins. * Led the design improvements for Azure digital twin product features by collaborating with multiple product managers and incorporating customer research insights. * Created a seamless onboarding experience in Azure portal, simplifying setup and providing step-by-step guidance to empower new users during the development phase. ### UX Designer II | Design Strategy @ Microsoft Jan 2019 – Jan 2020 | Greater Seattle Area * Successful researched market gaps and differentiators for Microsoft in the space of image detection, annotation and information extraction. * Collaboratively designed and prototyped a new concept for a - centralized - collaborative and AI-assisted workflow tool for making sense of images and extracting information out of them. * Designed strategies from laying the foundation to a future envisioned plan and technical implementation for the end-to-end needs of a customer’s digital transformation journey ### UX Designer I | Mixed Reality @ Microsoft Jan 2018 – Jan 2019 | Redmond, Washington • Researched needs and designed infographics for HoloLens demo requirements to plan demos based on audience size and budget for the event. Currently they are used as the first touchpoint by teams across the OS platform and internal product teams for planning HoloLens demos from keynotes to sales pitches. • Designed and evangelized a poster series to showcase ergonomic principles for factory. The principles helped and directly impacted a new hand gesture interaction on the HoloLens 2 and one of the principles was highlighted in the on boarding of the new device. • Designed strategy for HoloLens 2 technology integration in first-party applications before its release, to prepare them for adapting these applications to the new technology. • Led multiple collaborative brainstorm sessions for new technology integrations with the 5 teams across the Mixed-Reality organization. • Led a prototyping experience in conjunction with a developer to demonstrate the use case of spatial understanding of the HoloLens 2 technology and its integration into Dynamics 365 Layout. The prototype demonstrated the ease of user experience and a reduction in on-boarding time for a user by 250%. • Successfully led a team of interns consisting of 2 SWE and 1 PM to build a technical prototype to demonstrate the value of a new spatial understanding feature of HoloLens 2, before the device was released publicly. • Mentored three University of Washington students through the research, design and development process of their final thesis project. Evangelized their work and findings to highlight the quality of their work and educate the rest of the organization. • Presented a live demo of a HoloLens 2 application to a crowd of over 200 people at our all-hands in Aug 2019. ### Graduate Student Instructor @ University of Michigan Jan 2017 – Jan 2018 | Ann Arbor • Guided 225 students over the course of three semesters to apply design thinking, leadership, collaboration and psychological principles of leadership and human-centred design to their startup concepts. ### UX Design Intern @ Microsoft Jan 2017 – Jan 2017 | Cambridge, Massachusetts • Designed a product, from concept to launch while collaborating with developers and product managers to collect telemetry on AI-generated music for Microsoft Groove. The app was a social-media platform for Gen Z to share their electronic music creation with friends. The result of this 12-week project was it gave vital information to our parent team, allowing them to better understand the limitations and applications of AI-generated music and influence the future product roadmap. ### Lead Designer @ TechArb - University of Michigan student accelerator Jan 2016 – Jan 2016 | 505 E.Liberty, Ann Arbor • Handled brand management, marketing content and social media for Ann Arbor’s second-largest accelerator to generate excitement around the startup incubation the program, resulting in over 50 applicants startups and six successful candidates. • Provided ongoing graphic design, visual design and branding guidance for the six startups that were part of the cohort. ### Designer II @ Flipkart Jan 2016 – Jan 2016 | Bengaluru Area, India • Led a diverse team of creatives to design a fashion-focused campaign within the Flipkart shopping experience for each of the four seasons, resulting in an incremental and consistent increase in sales revenue and customer retention each season. • Spearheaded design for a three-month-long, experimental home decor-themed interactive shopping experience that was one of the most successful campaigns for Flipkart in 2016 with sales revenue beating expectations by over 500%. ### Designer I @ Flipkart Jan 2015 – Jan 2016 | Bengaluru Area, India • Created a Comic Con-themed shopping experience within Flipkart with a focus on superhero merchandise, leading to an increase in sales revenue of 180% for the month and a half that the campaign ran. • Crafted and presented a Lunch N’ Learn series to encourage, share and guide fellow designers on the best practices in using web and graphic design to create impactful thematic shopping experiences. ### Graphic Design Intern @ Leaf Design Jan 2014 – Jan 2014 ### Intern @ University of Michigan Jan 2013 – Jan 2013 | ann arbor Branding and Signage ## Education ### Human Computer Interaction in Ux Design, UX/UI Research, Visual design, Information Design, Social computing University of Michigan - School of Information Jan 2016 – Jan 2018 ### Graphic Design in printmaking University of Michigan, Penny w stamps school of art and design Jan 2013 – Jan 2014 ### Bachelor's degree in Visual Communication/Graphic Design Srishti Manipal Institute of Art, Design and Technology Jan 2010 – Jan 2014 ### Visual communication in Design and Visual Communications, General Srishti school of Art Design and Technology- bangalore Jan 2010 – Jan 2014 ## Contact & Social - LinkedIn: https://linkedin.com/in/vibhuti-kanitkar - Portfolio: https://vibhuti-kanitkar.com/ --- Source: https://flows.cv/vibhuti JSON Resume: https://flows.cv/vibhuti/resume.json Last updated: 2026-03-30