• Led custom primary research for AR/VR headset features, designing and executing in-depth interviews,

concept tests, surveys, and usability studies to uncover behaviors and user needs.

• Managed all research operations: scheduling participants, creating SOPs, intake forms, trackers, and

study documentation to optimize throughput and quality.

• Collaborated with product, engineering, technical artists, and research scientists to identify new research topics and drive the strategic direction for next-generation authentication features.

• Synthesized research findings into clear, strategic insights and communicated results to stakeholders via presentations and structured reports, informing product design and roadmap decisions.

• Advocated for feature needs and user-centered innovation within cross-functional teams, influencing new device experiences.

Conducted website audits, usability testing, and focus groups to capture advertiser and consumer feedback, guiding visual and interaction redesigns. Delivered competitive research and insights that informed new brand guidelines, driving a 72% conversion rate increase during major marketing campaigns.

• Responsible for auditing the website for desktop and mobile

• Perform research on how to optimize e-commerce website for users and increase customer conversion rate.

• Revamp the existing website to better perform for brand awareness and be compatible with A/B testing

• Owning complex projects from research to final designs and handoff, conducting user tests, presenting to stakeholders, working with PMs to monitor A/B test performance, and collaborating with devs to implement designs.

• Delivered end-to-end guided selling funnel to increase conversion rates of users coming from different Ads platforms. Gained additional 1391 users on website within 2 weeks span. Performed usability testing to validate interaction design for parents and grandparents.

• Prototyped an idea on subscription plan page to improve information dissemination.A/B test resulted in boost in overall revenue by 12% and CVR by 31%. Developed a module on homepage to feature a newly launched subscription and observed a surge in sales by 38%.