# Vibhuti Bhatt

> UX Researcher and Designer | Improvising product functionality with MM research studies

Location: Santa Clara, California, United States
Profile: https://flows.cv/vibhutibhatt

👋🏼 I'm Vibhuti; a UX/UI designer with experience in fashion designing. I have a passion for fashion, users, and products which need to be accessible to special people. I am excited to bring my technical knowledge, design concept, and contextual analysis to the solution-driven process for a significant problem of users. 

🌿 Portfolio:https://vibhutibhatt.wixsite.com/my-site
      Let's chat there. 

👩🏻‍💻 I chose to immerse myself in other human being's behavioral patterns and dig deeper to analyze their goals. With advancements in technology, it will be good to see how new emerging technologies like AR-VR, IoT, AI, and ML become accessible to all audiences. I am excited to use these techs to develop solutions that can empower people's lives, data-driven decisions visualized in better ways, sustainability, and accessibility of the products. 

A little bit about me:
✨ Studied Information Technology and fashion Design before pursuing the UX field
✨ Top 15 Finalist in "Silicon Valley Innovation Challenge" for project Grey Innings 
✨ Team lead of junior fashion designer in Paris Fashion Designer 2016
✨ I am a part-time Makeup Artist and have been published in multiple magazines
✨ My goal is to work with customer-facing products like Amazon and Google.

## Work Experience
### User Experience Researcher (via TEKsystems) @ Meta
Jan 2025 – Present | Burlingame, California, United States
- Led custom primary research for AR/VR headset features, designing and executing in-depth interviews,
concept tests, surveys, and usability studies to uncover behaviors and user needs.
- Managed all research operations: scheduling participants, creating SOPs, intake forms, trackers, and
study documentation to optimize throughput and quality.
- Collaborated with product, engineering, technical artists, and research scientists to identify new research topics and drive the strategic direction for next-generation authentication features.
- Synthesized research findings into clear, strategic insights and communicated results to stakeholders via presentations and structured reports, informing product design and roadmap decisions.
- Advocated for feature needs and user-centered innovation within cross-functional teams, influencing new device experiences.

### UX researcher and Designer @ KITANICA
Jan 2024 – Jan 2025
Conducted website audits, usability testing, and focus groups to capture advertiser and consumer feedback, guiding visual and interaction redesigns. Delivered competitive research and insights that informed new brand guidelines, driving a 72% conversion rate increase during major marketing campaigns.

### Founding UX researcher @ KITANICA
Jan 2024 – Jan 2024 | San Leandro, California, United States
- Responsible for auditing the website for desktop and mobile
- Perform research on how to optimize e-commerce website for users and increase customer conversion rate.
- Revamp the existing website to better perform for brand awareness and be compatible with A/B testing

### Professional Development @ Unknown
Jan 2023 – Jan 2024

### Product Designer (UX & UXR) @ BEGiN
Jan 2022 – Jan 2023 | San Francisco Bay Area
- Owning complex projects from research to final designs and handoff, conducting user tests, presenting to stakeholders, working with PMs to monitor A/B test performance, and collaborating with devs to implement designs.
- Delivered end-to-end guided selling funnel to increase conversion rates of users coming from different Ads platforms. Gained additional 1391 users on website within 2 weeks span. Performed usability testing to validate interaction design for parents and grandparents.  
- Prototyped an idea on subscription plan page to improve information dissemination.A/B test resulted in boost in overall revenue by 12% and CVR by 31%. Developed a module on homepage to feature a newly launched subscription and observed a surge in sales by 38%.

### UX Research Instructor Associate @ General Assembly
Jan 2022 – Jan 2022 | Remote
•	Mentoring the class of 12 students and keeping records of their education progress in the course. Explaining UX principles and Accessibility guidelines to develop mobile experiences. 
•	Designing daily UI design challenges to teach design tools and UI designing, practicing the development in HTML5, CSS3, and JS.

### UX Consultant @ YouSolar, Inc.
Jan 2021 – Jan 2022 | Santa Clara, California, United States
-  Responsible for designing labels for the industrial parts but additionally developed a “zero-cost” inventory system by leveraging different education.  
-  Strategizing and designing a user guide to solve a complex product assembly process by reiterating user flow. Guidelines of Accessibility will be followed during the development.
-  Conducted field studies and user interviews to inform digital product strategies, increasing user engagement and digital presence by 112%.

### UX Design and Research Fellow @ General Assembly
Jan 2021 – Jan 2021 | San Francisco Bay Area
-  Redesigned E-commerce home decor website to include product categorization using Figma
-  Introduced advance delivery feature and price comparison tool within multiple home decor websites.
-  Feature extension of Google Meet to improvise experience of virtual meetings; Interactive prototypes were created using Adobe XD.

### Product Designer @ FITT Finder
Jan 2021 – Jan 2021
Designed and tested inclusive onboarding flows through interviews and usability testing, increasing class signups by 32%.

### Volunteer UX Designer @ Minnesota Companion Rabbit Society
Jan 2021 – Jan 2021 | Edina, Minnesota, United States
-  Redesigning the website interface more conceptually and elevating funds for board members by making the online adoption/foster process more easy and accessible for future pet parents.  
-  Heuristic evaluation and recruitment of study participants are our team’s current tasks, planning to deliver mock-up and functional requirements to the developers by the end of the coming quarter.

### Graduate Teaching Assistant @ San Jose State University
Jan 2021 – Jan 2021 | San Jose, California, United States
-  As a graduate teaching assistant, I am responsible for maintaining all the assignments and quizzes for the course.
-  Build a strategy to maintain 80 students’ progress throughout the semester.
-  Collaborate with students and professors for further enhancement in the course curriculum.

### UX/UI Designer @ ClassHook
Jan 2020 – Jan 2021 | San Francisco Bay Area
-  Researched projects, including analyzing similar existing products and conducting consumer behavior studies to define the new product features and benefits.
-  Performed case studies on existing features and extracted principles of successful web design to make relevant changes to the brand. Planning visual hierarchy for a landing page to increase monthly hits
-  Worked together with co-founders, designers, marketing team, and engineers to develop, design, and implement user-facing products and services.
-  Identified and resolved flaws, conducted user research and analysis, and designed new interfaces to improvise user experience for a teacher who wants to engage their students. 

Current Project:
-- Redesigning discussion question generator features

Expected Outcomes:
-- Insights of results from conducted user research 
-- Exploring different design and prototyping platforms
-- Learning how to work in a team
-- Building an information architecture for live discussion feature
 
Completed Projects:
-- Revamping Homepage of the website
--Designing flow of Discussion room creation

### Lead Textile Designer @ Jindal Worldwide Ltd
Jan 2018 – Jan 2019 | Ahmedabad, Gujarat, India
-  Lead designer for home furnishing products showcased at “Textile Fair of Germany” and “All India Textile Fair” and the company benefited from an increase in annual revenue by 24%.
-  Led a team of three designers and two merchandisers for these projects

### Junior Fashion Designer @ Bubble Bee Export House
Jan 2017 – Jan 2017 | Ahmedabad, Gujarat, India
-  Creating an idea and making a sketch by hand or using Adobe photoshop, keeping up to date with emerging fashion trends, liaising closely with sales, buying, and production teams to ensure the item complements other products' ecosystem with suppliers and overseeing production.
-  Market research to identify new trends, fabrics, techniques, and seeking design inspiration.
-  Managing the design process from conception through to final styling.
-  Collaborating with team members to plan sampling, resources, and production.
-  Ensuring the product agrees with the business strategy.

### Fashion Design Intern @ péro by Aneeth Arora
Jan 2016 – Jan 2016 | New Delhi, Delhi, India
-  Worked with the inventory control team, Production scheduling team, and sampling team. Order placement for resources, managing orders concerning deadlines, creating sustainable designs from waste fabric trims.
-  Scrutinized range of A/W 2017 design and redesigned accessories for old collection and contribute to sales increment by 30%; Assembled and managed documentation of collaborations, Adidas X Pero shoes, and Giorgio Armani X Pero. 

Projects :
-  Pero Reebok Collaboration: Redesigned white tennis shoes out of waste fabric trims.
-  Pero Armani Collaboration: Designed Towels with the sustainable concept, constructed with upcycled fabric.
- Spring Summer 2017 Collection: Developed Samples for the collection, including resourcing trims and fabric, sketching conceptual designs, and creating accessories with fabric residuals.

### Android Developer Trainee @ Refresh IT
Jan 2015 – Jan 2015 | Ahmedabad Area, India
-  Planned and constructed an end-to-end system on the android eclipse platform with a team of three other developers. A Mobile app was based on removing duplicate files from the device, and presenting a project in front of stakeholders; lifted the company’s funds by 21.3%.  
-  Designed a mobile app’s front-end for corporate use and learned to code for back-end development. The android eclipse platform was used for development and the database was maintained from the client's side. 
-  Developed an algorithm to scan mobile storage and compare each type of file with each other to detect replicated files and thumbnails.


## Education
### User Experience Design Immersive in Human Computer Interaction
General Assembly

### Master of Science - MS in Human Factors Engineering/IE
San José State University

### Master's degree in Fashion/Apparel Design
Pearl Academy

### Bachelor of engineering  (B.Tech) in Information Technology
Charotar University of Science & Technology (CHARUSAT)

### Master of Design in Fashion/Apparel Design
Pearl Academy

### Certificate of Undergraduate Studies in Design and Visual Communications, General
General Assembly

### Bachelor of Science in Information Technology
Charotar University of Science & Technology (CHARUSAT)


## Contact & Social
- LinkedIn: https://linkedin.com/in/vibhutibhatt
- Portfolio: https://vibhutibhatt.com

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Source: https://flows.cv/vibhutibhatt
JSON Resume: https://flows.cv/vibhutibhatt/resume.json
Last updated: 2026-04-13