# Vicky Choy

> Director of Product Design | Building Scalable Design Teams | Driving Innovation & Business Impact

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/vickychoy

## Work Experience
### Director, Product Design @ Upgrade, Inc.
Jan 2025 – Present

### Principal Product Designer @ Upgrade, Inc.
Jan 2022 – Jan 2025

### Senior Product Designer @ Upgrade, Inc.
Jan 2019 – Jan 2022 | San Francisco, California

### Senior Product Designer @ RealtyShares
Jan 2018 – Jan 2018 | San Francisco, California

### Product Designer @ LendingClub
Jan 2014 – Jan 2018 | San Francisco
• Optimized LendingClub's Personal Loan and Auto Refinance products. 
• Redesigned signup flows for Investor taxable account and IRA account. 
• Designed and launched LendingClub Invest, LendingClub's first mobile app for iOS and Android. 
• Optimized marketing landing pages to increase conversion and ensure consistent branding.
• Collaborated closely with Product, Engineering, and Operations throughout the product development life-cycle.

### Freelance UX/Product Designer @ Freelance
Jan 2007 – Jan 2017
• Consulted with clients and developed designs from initial concept to finished product. Projects for emerging brands included service design, web pages, online newsletters, flash intros, and front-end coding.
• Communicated designs through mockups and high-fidelity prototypes.
• Clients included: Verizon Wireless, I-Hua Design (Oracle), Workday, 5th Finger, Flurry, Log(n), BaseJump Studios, Duffelup, Omega Mobile and more.

### Cofounder & Photographer @ FFS / Freeze Frame Studios
Jan 2010 – Jan 2015

### Mobile Product Designer @ RadiumOne
Jan 2013 – Jan 2014 | San Francisco
• Designed end-to-end user experience for the Photo Effects Mobile App, from wireframe to finished product for iOS and Android.
• Created marketing materials and landing pages for the Photo Effects Mobile App product launch.

### Mobile UI Designer @ Velti
Jan 2010 – Jan 2012 | San Francisco Bay Area
• User experience and interface design for mobile campaigns, including expandable ad banners, splash pages, promotional micro-sites, and native applications (iOS and Android).
• Created wireframes, user flows, and high-fidelity mockups from concepts to finished products.
• Lead designer for Chevrolet mobile site (HTML5 and XHTML). Other clients included: Ford, IBM, McDonalds, Glade, Bath & Body Works, and many more.

### Mobile UI Designer @ Mobile Greetings, Inc.
Jan 2004 – Jan 2009
Mobile Greetings was a small software development company focused on creating mobile applications for Verizon, Nokia and AT&T feature phones.

• Designed user experience for feature phone applications and mobile WAP campaigns. 
• Created highly interactive and animated BREW and J2ME applications.
• Developed XHTML mobile WAP sites using Mobile Greetings’ web-based mobile site builder. 
• Clients included: AT&T, Nokia, Verizon Wireless, Warner Bros, Disney, NFL, MLB, and more.


## Education
### Service Design Immersive
Cooper Professional Education

### Summer of Art
Otis College of Art and Design

### Bachelor of Arts (B.A.) in Practice of Art
University of California, Berkeley


## Contact & Social
- LinkedIn: https://linkedin.com/in/govicky
- Portfolio: http://www.vickychoy.com

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Source: https://flows.cv/vickychoy
JSON Resume: https://flows.cv/vickychoy/resume.json
Last updated: 2026-04-13