Acting as a platform ambassador, I help connect components, user experiences, and product strategy across teams. I collaborate with Product and Engineering to shape the product vision and ensure decisions are scalable and technically feasible.

Led data-informed improvements in feature discoverability and platform governance, resulting in a 4x increase in usage by centralizing key resources and simplifying entry points. Also contributed to evolving the design system and strengthening design culture through alignment, autonomy, and shared context.

Recognized by peers and leadership for ownership, collaboration across squads, and ability to navigate between systems thinking and hands-on design.

Focused on improving first-time user experience to drive acquisition and early-stage retention. Partnered with Data and Research teams to identify opportunities based on behavior patterns, and designed quick experiments and A/B tests to validate hypotheses. These efforts led to a ~30% increase in user acquisition in the US and ~20% in Brazil, and helped boost retention to nearly 50%. Worked closely with Product and Engineering to reduce friction and optimize early touchpoints in the user journey.

For over a year, I was responsible for designing the onboarding experience for new clients and new digital payment features for one of Santander's most popular apps.

After that, I worked with the Big Data team to disseminate a data-driven culture, creating a platform to make it easier for employees to ingest and interpret data to develop their strategies.

In both projects, my roles included discovery processes, validating hypotheses through concise research, benchmarks, and user interviews; mapping out user flows and information architecture, creating and prototyped user interface concepts for businesses, and, finally, working on restructuring the pre-conceived Way UI Kit guidelines to establish a foundation between the old and new interfaces.

I coordinated a small team of Designers, where we developed design ops best practices, including processes and working methods that provided guidance, support, tools, and infrastructure to achieve high-quality and fast deliveries.