# Victor Guimarães 🏳️‍🌈 > Sr. Staff Product Designer @ Pipefy | NN/g Lean UX | Product, Experience & Systems Location: São Paulo, São Paulo, Brazil Profile: https://flows.cv/victorguimares With over 15 years of experience in design, my expertise lies in translating complex user needs into clear, reliable digital experiences that drive tangible business results. I design and deliver platforms and apps, using Product Discovery and Lean approaches for organizations ranging from startups and agencies to major enterprises. I’m passionate about systems thinking, design systems, and interaction design. Highlights include co-creating WebMeeting Visit, recognized as WebRTC Product of the Year in 2015 and 2017, and winning an official design contest for the band Evanescence. Outside of work, music is a major part of my life. I play piano and enjoy rock and metal. I also unwind with a few favorite game series like Zelda, Pokémon, and Diablo, and keep a small but growing action-figure collection. ## Work Experience ### Senior Staff Product Designer @ Pipefy Jan 2025 – Present ### Staff Product Designer @ Pipefy Jan 2021 – Jan 2025 Acting as a platform ambassador, I help connect components, user experiences, and product strategy across teams. I collaborate with Product and Engineering to shape the product vision and ensure decisions are scalable and technically feasible. Led data-informed improvements in feature discoverability and platform governance, resulting in a 4x increase in usage by centralizing key resources and simplifying entry points. Also contributed to evolving the design system and strengthening design culture through alignment, autonomy, and shared context. Recognized by peers and leadership for ownership, collaboration across squads, and ability to navigate between systems thinking and hands-on design. ### Senior Product Designer (Growth Designer) @ Pipefy Jan 2021 – Jan 2021 Focused on improving first-time user experience to drive acquisition and early-stage retention. Partnered with Data and Research teams to identify opportunities based on behavior patterns, and designed quick experiments and A/B tests to validate hypotheses. These efforts led to a ~30% increase in user acquisition in the US and ~20% in Brazil, and helped boost retention to nearly 50%. Worked closely with Product and Engineering to reduce friction and optimize early touchpoints in the user journey. ### UX Specialist @ Santander Brasil Jan 2019 – Jan 2021 | São Paulo, Brazil For over a year, I was responsible for designing the onboarding experience for new clients and new digital payment features for one of Santander's most popular apps. After that, I worked with the Big Data team to disseminate a data-driven culture, creating a platform to make it easier for employees to ingest and interpret data to develop their strategies. In both projects, my roles included discovery processes, validating hypotheses through concise research, benchmarks, and user interviews; mapping out user flows and information architecture, creating and prototyped user interface concepts for businesses, and, finally, working on restructuring the pre-conceived Way UI Kit guidelines to establish a foundation between the old and new interfaces. ### Lead UX Designer @ NTT DATA Europe & LATAM Jan 2020 – Jan 2020 | São Paulo, Brasil I coordinated a small team of Designers, where we developed design ops best practices, including processes and working methods that provided guidance, support, tools, and infrastructure to achieve high-quality and fast deliveries. ### UX Design Specialist @ NTT DATA Europe & LATAM Jan 2019 – Jan 2020 | São Paulo, São Paulo, Brazil UX Consultant assigned to design digital solutions for Santander. ### Lead UX Designer @ incube S.A. Jan 2018 – Jan 2019 | São Paulo Worked on improving the usability of legacy systems by mapping flows, identifying friction points, and redesigning interfaces using React Native. Led a cross-functional UX team across different Incube companies and brought Lean UX into practice to move faster and deliver with more focus. Also kicked off the rebranding and design system for a new product line, helping bring more consistency and scale across teams. ### Senior UX Designer @ incube S.A. Jan 2017 – Jan 2018 | São Paulo e Região, Brasil Focused on crafting digital products from end to end - from research and planning to interface design and delivery. Ran interviews, mapped user flows, prototyped ideas, and created style guides to support implementation. Worked on both internal tools and customer-facing solutions. ### Lead Designer @ Atitude Mídia Digital Jan 2015 – Jan 2017 | São Paulo e Região, Brasil Led the creative team, organizing and reviewing design work across projects. Took part in shaping product direction and worked closely with clients and users — support calls were part of the routine, and often helped spot UX issues and improve interfaces. Designed web and mobile interfaces with a focus on information architecture and lean UX. Also refreshed the visual identity and built customizable, responsive templates for the WebMeeting® platform. ### Product Designer @ Atitude Mídia Digital Jan 2014 – Jan 2015 | São Paulo e Região, Brasil Planned and designed interfaces for the WebMeeting® product family across web and mobile platforms. Redesigned visual identity and improved usability in existing projects. Also created educational materials such as help center articles, presentations, and video scripts. Designed and coded white-label email templates for customers to apply their own branding. ### Digital Designer @ SetWeb - Internet Solutions Jan 2010 – Jan 2014 Worked on online campaigns for a major Brazilian artist (Ivete Sangalo) and large companies like OAS Empreendimentos and Cozinhas Itatiaia. Handled everything from art direction and visual concepts to building layouts, websites, and portals. Designed animated banners (Flash/AdWords), adapted brand identities for digital, and created pitch materials and presentations to support commercial efforts. ### Intern of Graphic Design @ Ministério Público do Estado da Bahia Jan 2010 – Jan 2011 | Salvador Area, Brazil ### Intern of Marketing and Design @ Bomix Ind. Embalagens Ltda. Jan 2010 – Jan 2010 | Salvador Area, Brazil ## Education ### Bachelor's degree in Design and Visual Communications, General Unijorge ### Postgraduate Degree in Service Design Universidade Positivo ### Postgraduate Degree in User Centered Design Universidade Positivo ### Design and Visual Communications in General ESAMC ## Contact & Social - LinkedIn: https://linkedin.com/in/victorguimaraes --- Source: https://flows.cv/victorguimares JSON Resume: https://flows.cv/victorguimares/resume.json Last updated: 2026-03-31