I started Matchpuppy with my cofounder, Michael Chang, as a social network for dogs, because we wanted to find more playdates for our dogs. The platform allowed users to match based on age, size, location, and temperament. I designed it so that dog owners could meet other dog owners (dating) and get recommendations for dog services in the area (community board). I interviewed customers to understand pain points (user interviews), then designed user flows and wireframes and designed visual mock ups. We partnered with an illustrator to design our dog universe from my wireframes and an engineer to build a prototype from the visuals. We tested the finished prototype with users we met at dog parks, dog hotels and grooming salons. I also designed keynote investor decks (for fund raising) and all promotional print materials, Facebook page assets and email newsletters. We grew our user base to 10,000 users and were featured in ABCNews, Mashable, Gizmodo, Good Morning America and the Huffington Post.