Lumity is a healthcare technology benefits platform that uses data to predict the best outcomes and best health plans for every employee based on their specific healthcare needs. I lead the visual and ux design of all aspects of the product, including the employee experience, employer experience, and the claims dashboard. My work encompasses designing user flows, interaction models, UI specifications, wireframing and prototyping, usability testing, and creating high-fidelity visual mocks. I create and enforce the brand and product UI style guide to provide a consistent experience throughout the customer journey. I partner with engineering by committing CSS and HTML code changes using Git. Most importantly, keeping in mind product requirements and turn complex concepts into simple solutions.

Upsight is a data analytics and marketing platform for mobile app developers. The product tracks user behavior, improves engagement and provides data insights using funnel analysis, data mining and segment analysis. I worked on a team of 2 designers and synthesized requirements from product, design, and data science to turn complex data problems into simple UI solutions. I led user research and usability studies, designed wireframes, user flows, designed visual prototypes in Sketch and Invision.

I started Matchpuppy with my cofounder, Michael Chang, as a social network for dogs, because we wanted to find more playdates for our dogs. The platform allowed users to match based on age, size, location, and temperament. I designed it so that dog owners could meet other dog owners (dating) and get recommendations for dog services in the area (community board). I interviewed customers to understand pain points (user interviews), then designed user flows and wireframes and designed visual mock ups. We partnered with an illustrator to design our dog universe from my wireframes and an engineer to build a prototype from the visuals. We tested the finished prototype with users we met at dog parks, dog hotels and grooming salons. I also designed keynote investor decks (for fund raising) and all promotional print materials, Facebook page assets and email newsletters. We grew our user base to 10,000 users and were featured in ABCNews, Mashable, Gizmodo, Good Morning America and the Huffington Post.

OMGPOP was a social gaming studio that developed casual games for web and mobile. The company was acquired by Zynga in March 2012 for $180M after the hit success of mobile game Draw Something. As a generalist designer my tasks ranged from assisting senior designers and our art director in designing UI elements for Draw Something (mobile), Facebook games (web) and games for omgpop.com.