# Victoria de Aranzeta > 2x Founding Product Designer | Creative Strategy | Research | Anthropologist Location: San Francisco, California, United States Profile: https://flows.cv/victoriadearanzeta Currently, I’m a Senior Product Designer at MagicSchool AI, working across the Growth and Teacher squads while leading the visual strategy to integrate brand into product. For the last 10+ years, I've focused on craft and strategy across consumer, B2B, Enterprise, and SaaS products. Before joining MagicSchool, I was a Lead Product Designer at Exygy, leading design for the Consulting team and social impact organizations across civic, health, and non-profit sectors. From the 0→1 build of NCX's carbon credit marketplace, to the award-winning design of Spora Health's maternal care experience, to designing gamified AI training experiences for 20M+ users at Google. I've held founding design roles at Seed through Series B startups in health and climate, and worked alongside global teams at big tech and agencies across education, AI/ML, and civic-tech. Through all of it, my belief that design is equal parts form, function, and feeling hasn't changed. The best work meets people where they are and takes them somewhere they never imagined. My work is inspired by architecture, nature, film, history, vintage ads, and travel. When I'm not designing, you'll find me directing short films, looking for the perfect cannoli, rating movies on Letterboxd, or high-fiving bees. ## Work Experience ### Senior Product Designer @ MagicSchool AI Jan 2025 – Present At MagicSchool, I own the end-to-end design process for the Teacher squad, working on growth design, and crafting experiences that serve educators and drive meaningful growth experiments. Currently leading the integration of our brand into the product experience, ensuring alignment across every touchpoint. As a senior designer, I focus on building scalable foundations by contributing to and evolving our design system in close partnership with design system engineers, creating patterns that support the team while maintaining quality of craft and consistency across the product. ### Lead Product Designer @ Exygy Jan 2024 – Jan 2025 At Exygy, I led design strategy for our consulting business line, working with clients across climate, health, and civic sectors to deliver comprehensive design solutions from concept to execution. I drove our company-wide rebrand and explored how AI tools can enhance our design workflows for better efficiency and creative output. As a design lead, I focused on building scalable foundations – mentoring designers at all levels, facilitating strategic workshops, and ensuring consistent implementation of our brand and design standards across the organization. ### Founding Product Designer @ NCX Jan 2022 – Jan 2024 At NCX, I spent two years as the founding Product Designer leading design across multiple products and features. I owned critical redesigns including the onboarding and marketplace experience for our carbon credit platform, and designed a new end-to-end climate platform that helps landowners access nature-based solutions and program recommendations to improve their forest health, create management plans, and monitor their natural capital net worth. As the founding designer, I focused on building scalable foundations – establishing our first design system, research operations, and design processes that directly influenced engineering, product, and go-to-market strategy across the organization. ### Visual Designer @ Freelance Jan 2010 – Jan 2024 Translated client vision into impactful graphics, illustrations, presentation decks, MVPs and brand identities. Designed for brands like Muse Storytelling, Flow, Joyse, Albaloo, Live Oak Museum Consulting, Bay Area Green Tours, and Real Black Grandmothers. ### Founding Product Designer @ Spora Health Jan 2021 – Jan 2022 As the Founding Designer, I led the design vision and strategy for two products: Spora Mommas (maternal care app and kit) and Spora Health (primary care app). Over my year there, I redesigned the Spora Health MVP to launch to be a modern, friendly, and engaging experience on iOS, Android, and web – and partnered with the CEO and partners like Leadoff Studio, on the vision and strategy for the Spora Mommas kit and its pairing with the app and program. Impact & award winning primary care app: Core77 Design Awards runner up in health and wellness category, Supporting over 100 pregnancies across 26 states, A patient received life saving care for her and baby, reached a 100 NPS on Spora Mommas and 80 NPS on Spora Health ### UX Designer (contract via Synergis) @ Google Jan 2020 – Jan 2021 At Google, I designed tasks for the Crowdsource app – a gamified experience that runs on user input to help train Google’s AI/ML systems. I collaborated with a cross disciplinary team designing open source tasks for 20 million users globally. ### Fellow (OD 50-1) @ On Deck Jan 2020 – Jan 2021 Selected for the inaugural On Deck First 50 Fellowship - a 10 week career acceleration and professional development program. During the Fellowship, I participated in Global Build Weekend, and supported peers with resume review and interview prep. ### UX Designer @ Portland Leather Goods Jan 2020 – Jan 2020 | Portland, Oregon Metropolitan Area Improved product discovery and checkout experience, working directly with leadership to optimize e-commerce mobile experiences and increase conversion rates. ### Field Archaeologist @ Archaeological Services LLC. Jan 2014 – Jan 2020 | Washington State Phase I and II archaeological investigations; Archaeological monitoring, independently and with crew. Shovel probe tests (10 + daily) and pedestrian surveys in clay soil in wet, cold, and hot weather conditions. Technical research and compilation, GPS Waypoint mapping, navigation with Trimble and Garmin Conducted sediment analysis and soil profile identification, identified pre-contact and historic cultural objects (field and lab). ### Researcher @ Hawthorne Research and Communications, LLC Jan 2019 – Jan 2020 Conducted research on environmental and archaeological impact of telecommunications equipment; Researched maps, aerial photographs, engineering plans, drawings and identified potential points of environmental or historical impact (APE) ### Field Archaeologist I @ Tierra Right of Way Services Jan 2015 – Jan 2020 | Washington, United States Phase I archaeological shovel probe surveys and identification of non-diagnostic objects on a developed site with a history of known and heavy occupation by the Chehalis Tribe. ### Account Executive @ National Builders Hardware Jan 2019 – Jan 2020 Supported 10+ external vendors and clients including interior designers, architects, and fabricators One of 4 sales associates for architectural hardware, established as the top biller $30,000 billing average MoM, with top earnings of over $300,000 billings over two quarters ### Cheesemaker and Farm Assistant @ Black Sheep Creamery Jan 2013 – Jan 2016 Farm duties such as feeding, medicating, lambing, land management, milking, and rotational grazing. Creating soft cheese for retail in multiple flavors. ### Field Archaeologist @ Cultural Resource Consultants (WA) Jan 2015 – Jan 2015 | Chehalis, Washington, United States Shovel test probes at future development area. Cultural object identification (lithics) and preparation and maintenance of records, photography and GPS ### Field Archaeologist @ Capitol Land Trust Jan 2015 – Jan 2015 Pedestrian survey of Henderson Inlet with identification of worked stone, shell midden and cultural areas. Preparation of site records, photography and GPS. ## Education ### Bachelor's degree in Anthropology, Archaeology The Evergreen State College ### Illustration Ringling College of Art and Design ### Photography Rhode Island School of Design ## Contact & Social - LinkedIn: https://linkedin.com/in/vicdearanzeta --- Source: https://flows.cv/victoriadearanzeta JSON Resume: https://flows.cv/victoriadearanzeta/resume.json Last updated: 2026-04-08