Leading mixed-methods user research for an AWS-sponsored HCI capstone, including stakeholder interviews, contextual inquiry, and usability testing. Synthesizing insights to identify opportunity areas and inform user-centered product direction and early-stage design decisions.

• Implement social media campaigns on Linkedin, achieving a 40% increase in followers and engagement

• Oversee the rebranding and copyediting of marketing materials including sales kits, product roadmaps, and email lists, resulting in a 25% increase in lead generation

• Utilize Salesforce to generate quotes while managing product inventory and shipping logistics

• Collaborated with a cross-functional team, including project managers and developers, to design a social platform geared towards fostering community in the gaming sphere

• Applied the atomic design methodology and fulfilling WCAG accessibility standards, increasing design efficiency by 50%

• Performed usability testing with 10+ users to improve party-finder tool, community pages, and news feeds

• Sole designer on a team with 6 developers to produce a photo-optimization tool that improves clients' Walmart & Amazon product listings

• Conducted literature reviews and usability testing to see which Walmart & Amazon product listings perform best