# Victoria W. > Product Design Lead at Observe, Inc. Location: San Francisco Bay Area, United States Profile: https://flows.cv/victoriaw A seasoned product designer with extensive experience designing web, iOS, Android, Apple Watch, macOS, and Windows apps, from concept to release. I am fluent in all facets of the product design life cycle and have in-depth startup experience working cross-functionally with product management, engineering, and customer success teams to create compelling enterprise user experiences that address user and business needs. Every project is an opportunity to create a user experience that enchants and delights. ## Work Experience ### Product Design Lead @ Observe, Inc. Jan 2018 – Present ### UX Lead @ Apple Jan 2018 – Jan 2018 | Cupertino, California ### UI/UX Designer @ Apple Jan 2017 – Jan 2018 | Cupertino, CA ### Lead Product Designer @ Sumo Logic Jan 2017 – Jan 2017 | Redwood City, CA • Headed UX design of industry-first Unified Logs and Metrics feature, built from the ground up while addressing customer feedback at each stage of design. • Led cross-functional teams to define the user experience and guide the product direction. • Showcased ability to deliver high quality user experiences in a rapidly changing environment under aggressive timelines. • Consistently shipped designs that users rate above a 5.5 on a 7-level Likert scale for appeal and ease of use. • Introduced a formalized user testing process to inform design with quantitative and qualitative data. • Managed UX design team resource planning and provides cross-functional transparency for each release. • Increased team's efficiency's and product design consistency by establishing and maintaining pattern library. ### Senior Interaction Designer @ Sumo Logic Jan 2015 – Jan 2017 | Redwood City, CA ### UX/UI Designer @ Egnyte Jan 2012 – Jan 2015 | Mountain View, CA • Led Product UX design vision, including presenting UX design concepts to executive staff. • First designer to join the team. • Designed for all products from concept to release: iOS, Android, Apple Watch, web, OSX and Windows apps. • Provided full spectrum of UX and UI design deliverables, including user research, sketches, wireframes, high-fidelity mockups, prototypes, CSS, design specs, and visual assets. • Collaborated cross-functionally with product managers, developers, and QA to deliver the final product under aggressive timelines while addressing business, brand and user needs. • Executed extensive rebranding of all products. • Designed user onboarding system, which increased conversion by 90%. ### User Experience Designer @ Cisco Jan 2010 – Jan 2012 | San Jose, CA • Designed the TelePresence touch phone UI and TelePresence user experience. • Created UI mockups including wireframes, high-fidelity prototypes and demo videos. • Defined and documented UI specifications for developers. • Presented designs and concepts to team members, executives and engineers. • Coordinated and conducted user tests. • Worked closely with engineers to deliver the final product. ### Software Intern @ Cisco Jan 2009 – Jan 2009 | San Jose, CA • Designed and created a customizable online dashboard tool for bug tracking and management. • Coded Perl scripts, HTML, CSS, JSON, AJAX. • Leveraged Open Flash Chart for users to view MySQL data as dynamic graphs. • Coordinated and created project wiki for the team to track project knowledge and progress. ### Hardware Intern @ Cisco Jan 2008 – Jan 2008 | San Jose, CA • Conducted simulations of extracted PCB and PKG models. • Analyzed data and patterns to develop a new power integrity method. • Evaluated SerDes to determine possibility of product integration. ## Education ### B.S. in Electrical Engineering UC San Diego Jan 2006 – Jan 2010 ## Contact & Social - LinkedIn: https://linkedin.com/in/victoriafwong --- Source: https://flows.cv/victoriaw JSON Resume: https://flows.cv/victoriaw/resume.json Last updated: 2026-03-25