# Victoria Weinberger > ARCHITECT- DESIGN LEAD - CREATIVE THINKER - RETHINK TOP RETAIL EXPERT 100 Caltech CTME alumni Location: San Francisco Bay Area, United States Profile: https://flows.cv/victoriaweinberger With over 15 years of experience in the retail industry, I am a global leader of retail design and visual merchandising at Specialized Bicycle Components, a world-renowned manufacturer of high-performance bicycles and cycling equipment. I have a certificate in organizational leadership from Stanford University and a mini MBA in brand management from Marketing Week. My expertise in deploying virtual stores and virtual environments has allowed me to stay at the forefront of retail technology, helping to bring traditional brick-and-mortar stores into the digital age. I lead a global team to design and develop the most compelling rider experience across different channels, store environments, visual merchandising, retail marketing, and direct to consumer packaging. I am passionate about leveraging my knowledge and skills to help retailers create immersive and effective retail design strategies that engage customers and drive sales. I am also committed to building high-performance teams focused on results, collaboration, and openness. ## Work Experience ### RETHINK TOP 100 RETAIL EXPERT @ RETHINK Retail Jan 2026 – Present Grateful to be recognized as a Top Retail Expert by RETHINK Retail, alongside an incredible group of industry leaders. ### Independent Creative Consultant @ Victoria Weinberger Jan 2024 – Present | Morgan Hill, California, United States • Developed innovative retail strategies and design concepts that enhance customer experiences, align with brand vision, and ensure operational efficiency from concept through construction. • A visionary retail leader and brand advocate, driving the creation of immersive, future-forward environments through strategic project management and cross-functional collaboration. • Partnered with businesses to implement experiential marketing strategies that deliver measurable impact and long-term value. • Applied design thinking to develop scalable, sustainable retail solutions for global clients, including brands such as KEEN Footwear. ### Design Manager / Co-Founder @ LoveLiveAlgarve Jan 2023 – Present | California, United States LOVE-LIVE-ALGARVE | Celebrating the Algarve, Portugal As the founder of LOVE-LIVE-ALGARVE, I am passionate about promoting the unique beauty and cultural richness of the Algarve. My connection to this stunning region began through my husband, who is from the Algarve and introduced me to its breathtaking landscapes, local traditions, and welcoming communities. Inspired by our experiences and deepening appreciation for the Algarve, we created LOVE-LIVE-ALGARVE as a platform to share this remarkable region with the world. Our website offers in-depth travel guides, insider tips, and curated recommendations designed to help others discover the Algarve's hidden gems and timeless appeal. Through LOVE-LIVE-ALGARVE, my goal is to foster a greater understanding and love for the Algarve, whether you're a first-time visitor or a long-time admirer of this incredible region. ### GLOBAL LEADER OF RETAIL DESIGN-STRATEGY, VISUAL MERCHANDISING AND RETAIL MARKETING @ Specialized Bicycle Components Jan 2021 – Jan 2023 | Morgan Hill, California, United States Con más de 13 años de experiencia, he desempeñado un papel destacado como líder global en Arquitectura, diseño, merchandising visual y marketing, supervisando la creación e implementación de estrategias de diseño innovadoras y efectivas. Mi experiencia en tiendas virtuales y entornos virtuales me ha permitido mantenerme a la vanguardia de la tecnología, contribuyendo a llevar las tiendas tradicionales y a la era digital. Estoy comprometida a aprovechar mis conocimientos y habilidades para ayudar a mis clientes a crear experiencias convincentes y envolventes que involucren a los clientes y impulsen las ventas. A través de mi pasión por el diseño y la tecnología, estoy comprometida en ayudar a las empresas y clientes a alcanzar sus objetivos y mantenerse a la vanguardia. ### GLOBAL RETAIL ENVIRONMENTAL DESIGN MANANGER : Retail Design/VM/Packaging/Retail @ Specialized Bicycle Components Jan 2017 – Jan 2021 | morgan hill Liderar al equipo global para diseñar y desarrollar la experiencia más convincente para los clientes en diferentes canales, diseño de interiores y arquitectura, merchandising visual y marketing. Responsable de definir, desarrollar e implementar estándares de diseño en todos los mercados alrededor del mundo. ### GLOBAL RETAIL MANAGER OF ENVIRONMENTAL DESIGN @ Specialized Bicycle Components Jan 2015 – Jan 2017 | Morgan Hill, California Definir, desarrollar e implementar estándares y principios globales de diseño a nivel mundial en Tiendas, eventos y lanzamientos de producto.. Responsable de elevar constantemente el nivel de ejecuciones a nivel global. ### HEAD OF RETAIL - LATAM @ Specialized Bicycle Components Jan 2010 – Jan 2015 | Latin America Conceptualización de diseño y desarrollo estratégico. Coordinación y desarrollo de proyectos. Liderar el crecimiento y desarrollo de la marca en los mercados latinoamericanos, ejecutando estrategias en los canales minoristas y de marketing. Designs stores within parameters of individual store budgets and market requirements with alignment from cross-functional teams ### Event Coordinator @ Specialized Bicycle Components Jan 2010 – Jan 2015 | Latam Planificación de eventos: diseñan, organizan y coordinan conferencias, reuniones, seminarios, exposiciones y ferias comerciales. Establecen y supervisan presupuestos para respaldar estos proyectos ### Marketing Manager @ Specialized Bicycle Components Jan 2012 – Jan 2013 | Uruguay Responsable de todos los aspectos de la imagen de marca especializada en América Latina, estrategia de marketing y desarrollo de la marca, incluyendo campañas, lanzamientos de productos, diseño web, diseño de tiendas, catálogos, eventos para minoristas y aperturas de tiendas. Desarrollar un equipo de marketing para implementar la estrategia y alcanzar los objetivos. Ayudar a elevar el nivel de consistencia y presencia general de la marca en los mercados de América Latina mediante la creación de relaciones efectivas con los principales interesados, proporcionándoles herramientas completas para estrategias de venta y estrategias adaptadas a cada mercado. ### Architect - CAD Y PROJECT MANAGER @ Laguarda Low Architects Jan 2007 – Jan 2010 Asegurarse de q los diseñadores sigan los procesos y procedimientos estándar. Lograr que el equipo siga las exigentes instrucciones. Comunicar la visión y lograr el mejor resultado posible en cuanto a calidad y tiempo de ejecución. ## Education ### Post Graduate Program in Artificial Intelligence & Machine Learning Caltech ### Certificate:Creativity and Design Program in Engineering Design Stanford University ### Master of Architecture - MArch in Architecture Universidad de la República ### Certificate mini MBA in Brand Management in Marketing/Marketing Management, General MiniMBA ### Certificate in Organizational Leadership Stanford University ### certificate in Organizational Leadership Stanford University ### mini MBA MiniMBA ### Architecture Harvard ### certificate in UX-UI Caltech ## Contact & Social - LinkedIn: https://linkedin.com/in/victoriaweinbergersegui --- Source: https://flows.cv/victoriaweinberger JSON Resume: https://flows.cv/victoriaweinberger/resume.json Last updated: 2026-04-13