Led strategic and tactical user-centered design initiatives, incorporating user research, competitive analysis, and A/B testing to inform both immediate deliverables and long-term roadmaps. Collaborated with a cross-functional team on prioritization and roadmapping while mentoring a team 7. Implemented an iterative, data-driven design approach that educated stakeholders and established best practices. Launched a design system and streamlined processes that supported agile delivery, enabling the team to effectively address user and business needs.

Directed and managed several large scale strategic projects to drive bottom-line growth and excellent user experience. Projects included leading a cross-functional team to successfully achieve a 7% increase in trial conversions; co-leading an optimization team that generated a 26% increase in conversions, valuable insights and best practices; and collaborating with a tiger team to explore, test and implement innovative strategies yielding a 27% increase in engagement. I also developed and documented standardized approaches for form experiences, including the implementation of progressive profiling and personalization across various Splunk platforms.

Developed UX designs and documentation, executed user research projects, and identified key qualitative and quantitative metrics. These effort helped establish a structured UX design process.