# Victoria Wesson

> UX/Product Design Director and Manager | B2B Tech SaaS | Human/User-Centered Design, Growth Design, User Research, Design Strategy, Player/Coach, Servant Leader

Location: Berkeley, California, United States
Profile: https://flows.cv/victoriawesson

I specialize in leveraging curiosity and creativity to make better user experiences!

With 10+ years of experience in high-growth B2B SaaS environments leading human-centered design,  I’m an entrepreneurial puzzle-solver who prefers environments where I can roll up my sleeves and get involved strategically and tactically. I have a passion for making things that people enjoy using and collaborating with the teams that help realize the designed experience.

🏡 I’m a design leader who is passionate about building strong design organizations though nurturing a design culture, developing talent and building the foundations for quality craft.
🧐 I’m a design strategist who leverages design thinking and business strategy to align design with organizational goals, translating complex business challenges into actionable design opportunities.
🙌 I’m a designer who is driven to deliver high-quality user-centered designs by enabling cross-functional collaboration, advocating for users, and delivering thoughtful qualitative and quantitative research. 

Sample achievements:
🌳 Collaborations that delivered new product features, including design strategy for user sign-up engagement and retention, achieving 18,000 customer accounts over 4 years.
🌱 Launched and managed a growing design system to streamline collaboration across teams and improve efficiency in delivering high-quality solutions.
🌿 Redesigned trial signup forms and flows, achieving a 30% increase in form conversions.
🍃 Co-led an optimization team that achieved a 26% increase in form conversion through iterative experimentation.

Outside of work I love photography 📷 (that's one of mine in my banner), trying new recipes  🥘 (addicted to the NYT food app), hiking 🥾 in nature (or nature-adjacent), and yoga 🌸 (or yogaaaaahhhhh if it's been one of those days).

## Work Experience
### Senior Manager, Product Design @ HashiCorp
Jan 2025 – Present

### Consulting @ Unknown
Jan 2024 – Jan 2025

### UX/Product Design Director @ Splunk
Jan 2021 – Jan 2024 | San Francisco Bay Area
Led strategic and tactical user-centered design initiatives, incorporating user research, competitive analysis, and A/B testing to inform both immediate deliverables and long-term roadmaps. Collaborated with a cross-functional team on prioritization and roadmapping while mentoring a team 7. Implemented an iterative, data-driven design approach that educated stakeholders and established best practices. Launched a design system and streamlined processes that supported agile delivery, enabling the team to effectively address user and business needs.

### Principal UX/Product Designer @ Splunk
Jan 2018 – Jan 2021 | San Francisco Bay Area
Directed and managed several large scale strategic projects to drive bottom-line growth and excellent user experience. Projects included leading a cross-functional team to successfully achieve a 7% increase in trial conversions; co-leading an optimization team that generated a 26% increase in conversions, valuable insights and best practices; and collaborating with a tiger team to explore, test and implement innovative strategies yielding a 27% increase in engagement. I also developed and documented standardized approaches for form experiences, including the implementation of progressive profiling and personalization across various Splunk platforms.

### Sr. Web UX/UI Designer @ Splunk
Jan 2016 – Jan 2018 | San Francisco Bay Area
Developed UX designs and documentation, executed user research projects, and identified key qualitative and quantitative metrics. These effort helped establish a structured UX design process.

### UX/Product Design and Branding Consultant @ Unknown
Jan 2007 – Jan 2016
Led UX/UI and/or Brand design projects for various tech startups and established companies, focusing on improving user experiences and driving growth.

### Creative Director @ New Relic
Jan 2008 – Jan 2012 | San Francisco, California, United States
Developed New Relic's brand and visual language to ensure a consistent user experience from initial contact through post-signup and product UI. Collaborated with the engineering team to implement new product features and create a pattern library while driving the design strategy for user sign-up, engagement and retention, achieving 18,000 customer accounts over four years.


## Education
### Bachelor of Music in Flute Performance
University of Minnesota

### Fine/Studio Arts in General
UC Berkeley Extension

### Courses towards a Master's of Music in Flute Performance
San Francisco State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/victoriawesson

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Source: https://flows.cv/victoriawesson
JSON Resume: https://flows.cv/victoriawesson/resume.json
Last updated: 2026-04-13