SaaS product designer owning both research & design functions across core enhancements and innovation initiatives

Continuing Care designer at the world's largest EHR system with 300+ million patient records

🩹Lead designer for Wound Care

🏠Co-lead designer for Home Health & Hospice

• Worked directly with executive leadership to conceptualize and execute impactful marketing and branding materials aligned with organizational goals.

• Launched new program campaigns leveraging various project mediums including print, poster, brochures, social media, etc., increasing reach to new audience segments

• Managed and curated content for the nonprofit's social media accounts, implementing strategies that increased engagement and grew the organization’s digital footprint

• Collaborated with computer science, business analyst, design roles on Project Hermes: an internal initiative to broaden end-of-life planning and estate management services in banking

• Conducted user research to refine user personas & customer segmentation

• Visualized solutions through user journey map and synthesized survey findings to guide recommendations

• Built out and designed internal Sharepoint website to educate teams on design-thinking and design sprints

• Worked with TOS to develop webpage to funnel innovation ideas into the development pipeline

• Subleasy is a marketplace app connecting people to make subleasing easy. iOS app is currently in beta, distributed on TestFlight

• Designed all screens, icons, branding, and microcopy as a small team of 1 engineer, 1 PM, and 1 designer

• Researched and validated PMF for MVP