YC backed early-stage SaaS collaboration platform, where I lead subscription and onboarding experience design.

◇ Platform UX for Anothr Lap: UGC race discovery, feeds, content, community, dashboards for coaches, athletes, race directors, IA, interaction patterns, trust-driven flows.

◇ AI-ready metadata & taxonomy: metadata 5–8×; descriptor consistency +40–50%; vocabulary mismatch ~5%; 1,200+ submissions; moderation −25–35%.

◇ Cross-squad design system (tokens, components, Figma standards) across 3+ surfaces; mobile dashboard IA via journey mapping and testing.

◇ Partnered with PM and engineering on subscription and onboarding surfaces and shipping quality.

Marketeq Digital is a performance-driven agency building a financial SaaS platform for client payouts, billing, and revenue reporting.

◇ Payout UX – Redesigned method setup (bank, crypto, geo-specific forms), +40% withdrawal completion; −35% “where’s my money?” tickets; withdrawal hesitation 90% → 12%.

◇ Transactions – Defined types and detail flows; added tooltips, statuses, and “Report a Problem” features.

◇ Earnings & Profiles – Structured dashboards and settings using card sorting, empty states, and audit-backed layouts.

◇ Design Ops – Conducted best-in-class audits (Stripe, Deel, QuickBooks), 12+ moderated tests; Mixpanel & Hotjar, to align UX with SaaS billing standards.

◇ Delivery – Shipped full UX specs with interaction logic; now in beta testing and QA.

◇ Conducted research on user experiences in memory care environments to inform senior resident-centered design improvements.

◇ Collaborated with academic and community stakeholders to develop innovative methodologies.

◇ Co-authored a white paper based on findings, with recommendations for partnerships and future replication.

◇ Documented and presented research insights through reports, presentations, and publications.

Following the success of our academic collaboration through CCA’s Social Lab, our project with Ensō Village was extended into a contractual engagement post-graduation to further develop and implement design solutions for senior living and memory care.

◇ Developed tools incorporating visual, sensory, and artistic elements to improve navigation, recognition, and engagement.

◇ Designed interventions that empower residents to navigate spaces independently with confidence.

◇ Used art as a medium to create opportunities for self-expression, storytelling, and community bonding.

◇ Proposed adaptable, replicable design frameworks that can be adopted across senior care environments, including independent living and memory care.

As part of the Social Lab during my M.Des at California College of the Arts, our team of three led a collaborative UX initiative with Ensō Village to design holistic, community-centered digital solutions that enhance resident experiences and memory care services.

◇ Conducted ethnographic research and usability testing to optimize workflows, improving accessibility and increasing user satisfaction by 20%.

◇ Designed cohesive visual systems across applications, including resident and employee tools, ensuring ADA compliance and brand consistency.

◇ Collaborated with cross-functional teams, including product managers and developers, to align technical requirements with user needs, reducing task completion time by 30%.