# Vidhi Mishra > UX Lead building growth-critical systems for revenue, subscriptions, and AI products. Location: Fremont, California, United States Profile: https://flows.cv/vidhimishra Iโ€™m a UX/Product Designer specializing in product systems that drive adoption. My path to product design started in architecture and academia. As an interior architect and former professor, I spent years studying systems, how structure shapes behavior and how clarity enables commitment. Today I bring that same systems thinking to digital products. I specialize in turning early product ideas into usable, scalable platforms, focusing on the moments where products win or lose users: onboarding, activation, and the systems behind long-term growth. Currently, I lead UX at a YC W22 startup, building the product foundation from 0โ†’1 and translating early concepts into products people actually adopt. ๐’๐ž๐ฅ๐ž๐œ๐ญ๐ž๐ ๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ โ€ข +32% subscription conversion and โ€“18% churn by redesigning onboarding at Fogbender for Anothr Lap โ€ข +40% withdrawal success and โ€“35% payout errors by designing payout workflows for 84K freelancers at Marketeq Digital โ€ข 3ร— engagement growth (4K โ†’ 12K) by leading multi-channel design and content strategy for TEDxMilpitas, helping drive a sold-out event โ€ข +50% dashboard participation and โ€“35% abandonment by redesigning analytics workflows for an early DeFi product at Waves Tech ๐€๐ซ๐ž๐š๐ฌ ๐จ๐Ÿ ๐…๐จ๐œ๐ฎ๐ฌ Design Systems ยท Platforms ยท Onboarding & Activation ยท AI-assisted UX ยท Product Strategy Outside of work, Iโ€™m a tech mama who prototypes gadgets with my 9-year-old (latest build: a boomerang car), experiments in the kitchen, and enjoys prog and art rock (favorites: Porcupine Tree, Radiohead). If you're building something ambitious, Iโ€™d love to connect. ## Work Experience ### User Experience Lead @ Fogbender Software Jan 2025 โ€“ Present | San Francisco Bay Area YC backed early-stage SaaS collaboration platform, where I lead subscription and onboarding experience design. โ—‡ Platform UX for Anothr Lap: UGC race discovery, feeds, content, community, dashboards for coaches, athletes, race directors, IA, interaction patterns, trust-driven flows. โ—‡ AI-ready metadata & taxonomy: metadata 5โ€“8ร—; descriptor consistency +40โ€“50%; vocabulary mismatch ~5%; 1,200+ submissions; moderation โˆ’25โ€“35%. โ—‡ Cross-squad design system (tokens, components, Figma standards) across 3+ surfaces; mobile dashboard IA via journey mapping and testing. โ—‡ Partnered with PM and engineering on subscription and onboarding surfaces and shipping quality. ### User Experience Designer @ Marketeq Digital Jan 2024 โ€“ Jan 2025 | Miami, FL Marketeq Digital is a performance-driven agency building a financial SaaS platform for client payouts, billing, and revenue reporting. โ—‡ Payout UX โ€“ Redesigned method setup (bank, crypto, geo-specific forms), +40% withdrawal completion; โˆ’35% โ€œwhereโ€™s my money?โ€ tickets; withdrawal hesitation 90% โ†’ 12%. โ—‡ Transactions โ€“ Defined types and detail flows; added tooltips, statuses, and โ€œReport a Problemโ€ features. โ—‡ Earnings & Profiles โ€“ Structured dashboards and settings using card sorting, empty states, and audit-backed layouts. โ—‡ Design Ops โ€“ Conducted best-in-class audits (Stripe, Deel, QuickBooks), 12+ moderated tests; Mixpanel & Hotjar, to align UX with SaaS billing standards. โ—‡ Delivery โ€“ Shipped full UX specs with interaction logic; now in beta testing and QA. ### UX Researcher @ Dominican University Jan 2024 โ€“ Jan 2025 | San Rafael, California, United States โ—‡ Conducted research on user experiences in memory care environments to inform senior resident-centered design improvements. โ—‡ Collaborated with academic and community stakeholders to develop innovative methodologies. โ—‡ Co-authored a white paper based on findings, with recommendations for partnerships and future replication. โ—‡ Documented and presented research insights through reports, presentations, and publications. ### User Experience Designer @ Enso Village Jan 2024 โ€“ Jan 2024 | Healdsburg, CA Following the success of our academic collaboration through CCAโ€™s Social Lab, our project with Ensล Village was extended into a contractual engagement post-graduation to further develop and implement design solutions for senior living and memory care. โ—‡ Developed tools incorporating visual, sensory, and artistic elements to improve navigation, recognition, and engagement. โ—‡ Designed interventions that empower residents to navigate spaces independently with confidence. โ—‡ Used art as a medium to create opportunities for self-expression, storytelling, and community bonding. โ—‡ Proposed adaptable, replicable design frameworks that can be adopted across senior care environments, including independent living and memory care. ### Social Impact Partner (M.Des Capstone Project) @ Enso Village Jan 2023 โ€“ Jan 2024 | Healdsburg, California, United States As part of the Social Lab during my M.Des at California College of the Arts, our team of three led a collaborative UX initiative with Ensล Village to design holistic, community-centered digital solutions that enhance resident experiences and memory care services. โ—‡ Conducted ethnographic research and usability testing to optimize workflows, improving accessibility and increasing user satisfaction by 20%. โ—‡ Designed cohesive visual systems across applications, including resident and employee tools, ensuring ADA compliance and brand consistency. โ—‡ Collaborated with cross-functional teams, including product managers and developers, to align technical requirements with user needs, reducing task completion time by 30%. ### User Experience Designer @ Self Employed Jan 2021 โ€“ Jan 2023 | Delhi, India โ—‡ Designed a mobile-first DeFi platform, streamlining onboarding and transactions, which increased user retention by 35%. โ—‡ Built a decentralized reputation system, reducing churn by 30%. โ—‡ Conducted user research to inform design decisions and improve user experience in DeFi platforms. โ—‡ Collaborated with developers to integrate design solutions into blockchain ecosystems. โ—‡ Created promotional graphics for events, including concert flyers, conferences and digital script unicodes. ### Senior Product Designer @ ZUFOLO DESIGNS PRIVATE LIMITED Jan 2019 โ€“ Jan 2022 | New Delhi Area, India Zufolo Designs is a home dรฉcor and improvement company, offering lifestyle products. As the Associate Head of Product Design, I spearheaded product and UX initiatives to enhance e-commerce experiences. โ—‡ Designed and developed interaction models and high-fidelity prototypes for a blockchain-integrated e-commerce platform, boosting user engagement by 15%. โ—‡ Partnered with UX researchers to integrate user insights into product design, improving usability and customer satisfaction. โ—‡ Created service design workflows, optimizing the platform for both consumer and enterprise use. ### Assistant Professor @ Sushant University Jan 2019 โ€“ Jan 2020 | Gurugram, Haryana, India Taught the Fashion Styling (FSH-1555) course to 7th-semester students remotely during the COVID-19 pandemic, focusing on personal style analysis, cultural event styling, and body-type-based fashion recommendations. โ—‡ Led virtual styling projects themed around Independence Day and Janmashtami using Bohemian concepts, event analysis, and accessory planning (BOQ, pull lists). โ—‡ Taught body shape analysis and celebrity case studies, guiding students in creating personalized styling strategies through research-driven, digital assignments. ### Program Head @ Apeejay Stya University Jan 2016 โ€“ Jan 2019 | Gurgaon, Haryana, India Apeejay Stya University is a multidisciplinary university focused on creating global leaders. As the Program Head for the Interior Design department, I developed innovative curriculums and aligned educational outcomes with industry standards. โ—‡ Integrated user research methodologies into the curriculum, ensuring students gained practical skills applicable to product design. โ—‡ Conducted workshops on service design and research best practices, increasing student enrollment by 40% in three semesters. โ—‡ Led department initiatives to secure NAAC โ€˜Aโ€™ accreditation, enhancing the universityโ€™s reputation. ### Assistant Professor @ Apeejay Stya University Jan 2015 โ€“ Jan 2016 | Gurugram, Haryana, India โ—‡ Taught core courses in interior and spatial design, with emphasis on CAD, design research, and service design methodologies. โ—‡ Mentored final-year students and contributed to curriculum development aligned with industry practices. ### Assistant Professor @ Amity University Noida Jan 2017 โ€“ Jan 2018 Amity University is a leading private educational institution in India, known for its emphasis on industry-relevant education and innovative teaching methodologies. As an Assistant Professor, I contributed to shaping future design professionals through impactful teaching and guidance. โ—‡ Delivered lectures on CAD, Interior Design, and Design Methodologies to undergraduate students, emphasizing practical applications and industry alignment. โ—‡ Led workshops on design thinking and research methods, providing students with tools to excel in competitive design environments. โ—‡ Mentored students on portfolio development and capstone projects, ensuring their readiness for internships and industry placements. ## Education ### Master's degree in Human Computer Interaction California College of the Arts ### Bachelor's degree in Interior Design Nagpur University ### High School Mount Carmel School , Nagpur ## Contact & Social - LinkedIn: https://linkedin.com/in/mishra-vidhi - Website: https://vidhi-mishra.com --- Source: https://flows.cv/vidhimishra JSON Resume: https://flows.cv/vidhimishra/resume.json Last updated: 2026-04-08