# Vidya Ramamurthi > Product Design & Research Executive | design to delight Location: Sunnyvale, California, United States Profile: https://flows.cv/vidyaramamurthi Vidya is a global design leader and brings with her 2 decades of product design, marketing, brand, and advertising experience across various industries. She joined Walmart in 2017 to lead the Walmart International eCommerce and omnichannel experience and was responsible for Design strategy and execution across the UK, Canada, Mexico markets. During her tenure, Walmart International grew its revenue from $3.2Bn to $7.5Bn due to customer experience initiatives such as Recipes & Meal Planning, Navigation redesign, Core site/mobile Redesigns, Digital Wallet, Auto re-order, Cart & checkout, and Mobile check-in. Recipes and site redesign won multiple industry awards under her leadership. She achieved these successes by building and leading a world-class UX team with designers, content strategists, researchers and design operations from 5 members to 90+ members globally. Prior to Walmart, Vidya served as Head of Design for HPE software. Key accomplishments included building a ground-up HPE software e-commerce platform with a new brand identity, community and marketplace experience that was mobile-first and developed with agile methodology. At HPE, her contributions won multiple industry design awards. Vidya also lead key initiatives in UX/UI design for StubHub (eBay Inc). Highlights included launching presence in UK, developing break-away apps (e.g., the SuperBowl StubHub app) and incorporating gamification strategies as part of long-term subscriber retention. Her design contributions span across a number of Bay Area companies including Shutterfly, PayPal, and Safeway. Her interests in branding and creative design stem from her Art Director experience at FCB Draft, where she lead advertising initiatives for multinational brands focused on fast-moving consumer goods. Vidya has a Master's in Fine Arts from Savannah College of Art and Design. She enjoys teaching and in the past has been design faculty for Design topics at the Art Institute of California. In her spare time, you might find her planning her next travel adventure. ## Work Experience ### Vice President of Digital Design @ MGM Resorts International Jan 2021 – Present | Las Vegas, Nevada, United States MGM Resorts International (NYSE: MGM, $16B) a member of the S&P 500 is among the world’s leading entertainment companies. With national and international locations featuring best-in-class hotels and casinos, state-of-the-art conference spaces, incredible live and theatrical entertainment experiences, and an array of restaurant and retail offerings. The MGM Resorts portfolio includes 15 of the most recognizable hospitality and resort brands including Bellagio, Aria, Mandalay Bay, MGM Grand, The Cosmopolitan to name a few throughout 27 locations. The 83,000 global employees of MGM Resorts are proud to be recognized as one of FORTUNE® Magazine's World's Most Admired Companies. • Responsible for the overall design strategy and execution for MGM Resorts International. • Reports to the Chief Product Officer who reports to the Chairman and CEO • Responsible for Digital products and experiences (mWeb, Apps, Kiosks, Digital Wallet, Room Booking, Show Booking, Dining, Sports Betting, in-trip Resort experiences, Loyalty, and rewards) • 2022 Winner in Global Gaming Awards for MGM Rewards in the Customer Loyalty Program of the Year category. • 2023 Finalist in Webby Awards for MGM Resorts Homepage for websites and mobile sites in the Best Responsive/Adaptive Design category. • 2023 Finalist in Zeroheight Awards for Vega Design system (MGM Resorts Intl) in the Best Adoption category. • 2023 Graduated from the Accelerated Leadership Program (Amongst the top 50 high-performing employees within the company) ### Design Leadership Forum @ InVision Jan 2021 – Present ### Mentor @ adplist.org Jan 2021 – Present ### Member @ Chief Jan 2022 – Jan 2023 | United States Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them. ### Global Director of Design, International @ Walmart eCommerce Jan 2017 – Jan 2021 | Sunnyvale, California • Design leader (reporting to Officer of International eCommerce) for 3 International markets (UK, Canada, Mexico) a total portfolio of $3.5Bn (double-digit growth) • Over a 3-year period, built an industry-leading design organization focused on driving eCommerce growth across Walmart International properties. (Diverse team of 120+ UX members comprised of Design Directors, UX Managers, User researchers, multi-lingual Content strategists, Language QA, Design Ops, UX architects, Motion Designers, UX Design engineers, Visual Designers located across Leeds, Mexico City, Mississauga, Bangalore, Sunnyvale). • Responsible for monthly/quarterly/annual UX metrics (e.g., app-usage, loyalty/repeats, checkout-speeds, basket-size) review with Executive Leadership. • Advocated and delivered on a comprehensive Design system for all markets/platforms by cross-leveraging components while retaining local brand identity for the International properties. • Innovated on UX with cross-linkages across user personas, use-cases and customer journeys • Established design processes across scrum teams - tightly integrating with engineering and product management teams. • Kickstarted semi-annual design summits within Walmart to encourage UX members to cut across silos and learn new skills & business from other markets. • 2019 Finalist in Red Dot Awards for ASDA Recipes under Design concept category. • 2019 Winner in IGD award for ASDA Recipes in the Digital commerce award category. • 2019 Finalist in eAwards for Walmart Grocery OnDemand website under Best eCommerce app category. • 2019 Finalist in eAwards for Superama website under Best Omnichannel site category. • 2018 Winner in eAwards for Walmart under Best eCommerce App category • 2017 Winner in eAwards for Walmart Super under Best Design & Usability eCommerce category ### Head of Design (User Experience, Research, Brand & Marketing) @ Hewlett Packard Enterprise Jan 2013 – Jan 2016 | Sunnyvale • Design leader (reporting to VP of Online Business ) for all B2B eCommerce and end-user forum platforms for HPE Software (i.e., saas.hpe.com, https://marketplace.saas.hpe.com, techbeacon.com). • Responsible for design-related business performance metrics. (1.4M unique visitors/quarter, 70% QoQ growth on new visitors). • Responsible for quarterly/annual online UX metrics review with Executive Leadership. • Recognized with 2 promotions in 3 years. (Lead designer -> Manager -> Head of Design) • Hire & support a team of user researchers, information architects, interaction designers, visual designers, illustrator, prototypers and analytics specialists. • Lead the design vision, develop the UX strategy and deliver the user experience for multiple platforms • Drive the user experience for marketing campaigns across Digital (i.e., eMail, Search, Social and Mobile) • Lead the continuous agile collaboration with product managers, engineering and development teams, and product marketing to deliver holistic customer experiences • Manage business priorities, product/design/marketing roadmaps, budget. • Defined & refined cross-functional workflows and processes. • Provided direction & guidance for pattern library. • Conducting usability study/testing for end-to-end site experience. • Introduced and formulated the data-driven usability and web-analytics initiatives for eCommerce • Invited to present in Women 2.0 Technology Industry conference “design-linked business strategy”. • Recognized & Awarded "Leading the Way", "Making a Difference: Execution” and "Living Our Values” awards within HPE. ### Sr. Interaction Visual Designer | UX Team @ StubHub Jan 2011 – Jan 2013 • Lead designer and interaction expert for Stubhub global, core, mobile and social products • Design contributor to the buy-stream, mobile and international-stream, leading to the successful launch of four new products • Developed the brand vision and lead the research, prototyping, user-testing and finalization for the Global design template, the UK website launch, and Social-integration projects • Creative and visualization lead for “Bhag-a-thon” - Stubhub’s internal initiative for the next generation of products which will combine the user experience across media, devices and location • Mentored & managed junior designers and consultants • Awarded 3 Shining star awards; received 3rd place in HackIT innovator award, for a design prototype of a next-gen iPhone app ### Faculty @ The Art Institutes Jan 2010 – Jan 2011 -Corporate Communication -Branding -Type Design ### Sr. User Experience & Visual Designer, Creative Product team @ PayPal Jan 2010 – Jan 2011 | San Jose • Created user interface specifications for web development initiatives including site maps, schematics/wireframes, prototypes, use cases and interaction diagrams representing website user experience • Delivered visual design specifications along with information architecture & interaction design specifications • Researched the competitive landscape and made recommendations for online product organization, information hierarchy, and user task flow • Collaborated with user researchers to define usability test objectives and review findings • Collaborated with cross-functional teams across multiple geographies for globalization & localization of merchant solutions ### Sr. Designer @ Shutterfly Jan 2008 – Jan 2010 ### Graphic Designer @ GA Communications Jan 2007 – Jan 2008 ### Visualizer @ Interface Communications Jan 2002 – Jan 2004 ## Education ### MFA in Communication/Graphic Design Savannah College of Art and Design ### BFA in Advertising & Marketing L.S Raheja School of Art ### SIES High School ## Contact & Social - LinkedIn: https://linkedin.com/in/srividya20 - Website: http://www.srividyaramamurthi.com --- Source: https://flows.cv/vidyaramamurthi JSON Resume: https://flows.cv/vidyaramamurthi/resume.json Last updated: 2026-04-08