• Redesigned the entire Integration Marketplace flow which enabled an increase in user engagement and reduced discovery time of the App Integrations by 36%.

• Led the entire UX design for the project by creating wireframes, high fidelity mockups and achieved a 100% completion rate in a task analysis test and 96% on a cognitive analysis test.

• Conducted qualitative and quantitative research to help validate proposed product strategy.

• Doubled the discovery of certain features in the product experience by focusing on user onboarding and UI improvements of the product.

• Spearheaded the design for marketing campaigns by crafting visual guidelines for digital and print media.