Contributed to the enhancement of a Business Rules Management System (BRMS), streamlining lead flow and boosting revenue. This self-service tool empowers marketers to easily configure routing rules without coding, enabling faster, more efficient decision-making.

Contributed to the development of Citadel Leads UI (CLUI) using React Remix, a user-friendly interface built atop lead routing tables, eliminating the need for workarounds and enabling quick onboarding with ease of use for marketing technology partners by providing a streamlined experience for diagnosing and addressing lead failures without requiring specialized SQL knowledge or access to SQL tables.

Developed fractional SLA capabilities, adding granular thresholds for high-priority leads. This optimized lead queuing, boosting conversion rates and increasing annual revenue by $10M-$15M while maintaining organic lead flow.

Reduced user time spent on manual BRMS rules copy over by 99% by building rule copy over capabilities across production and staging environments.

Improved lead routing observability framework, reducing false positives in alert management by 70% and saving developers 3.5 hours daily.

Integrated a generative AI assistant with BRMS, accelerating rule creation and search times from 5 minutes to 30 seconds, significantly improving user efficiency.

Collaborated with the CPX Creation Expressions team at Meta to develop the next gen Meta Business Suite (MBS) for managing Facebook and Instagram accounts.

Implemented tools within MBS to streamline creator's business presence management, aiding in reaching more people and staying up-to-date.

Contributed to the success of MBS by enhancing user experience and increasing efficiency in managing connected accounts.

Worked on Creator Studio, the leading desktop and mobile platform enabling publishers and creators to manage and monetize their entire content portfolio across Facebook and Instagram. Designed for power users, the platform streamlines content management, analytics, and revenue generation, empowering creators to optimize their presence and earnings.

Enabled creators to easily publish content across various channels (News Feed, Stories, Groups, Instagram), expanding their reach and audience engagement.

Provided valuable insights into content performance and audience demographics, empowering creators to optimize their content strategy and A/B test their content.

Integrated a unified inbox for managing Facebook and Instagram comments and DMs, streamlining communication and strengthening creator-audience relationships.

If you are an admin of any page - just give it a try: facebook.com/creatorstudio

Developed the core Alexa Conversations Developer Experience, revolutionizing natural voice experiences on Alexa.

Enabled developers to create more natural, flexible, and multi-turn dialogs with significantly less effort,

Simplified skill integration for seamless multi-skill conversations with Alexa, removing the need for

Successfully migrated a critical portion of the Amazon.com homepage from legacy Perl/Mason to modern React, significantly improving performance and maintainability.

Provided a single-point access for managing order tracking, returns, deliveries, and upcoming Prime Video/Kindle content by building a calendar-style widget. This solution integrated multiple services, offering users a seamless way to track and manage all their needs in one place.

Delivered personalized product recommendations based on usage patterns & consumer life cycle, resulting in an increase in sales from widget clicks.

Implemented a lazy loading mechanism with infinite scroll, enhancing user engagement and exploration which improved user retention rate.

𝗖𝗦𝗘 𝟭𝟭𝟬 : Principles of Programming with Java

𝗖𝗦𝗘𝟮𝟬𝟱 : Object Oriented Programming and Data Structures using Java