# Vijay Sivaji > eir @ studio mgmt | lead @ TEDAI | advisor @ ai founders (prev: vp ai products @ DocAI/Sharecare & Sentieo/AlphaSense) Location: San Francisco Bay Area, United States Profile: https://flows.cv/vijaysivaji (Not active here, feel free to email) → Experienced AI product leader with a background in design and front-end dev, utilizing a user-centered design approach and data-driven strategies to launch successful AI-powered products. → Proven track record of creating successful consumer mobile and SAAS products in finance (payments, lending, credit, data security, privacy, web3) and healthcare (wellness, virtual clinical research, relevance engine) → Skilled in product strategy, user research, data analysis and AI model building, NLP-based sentiment and feedback engine. → Strong team leader and communicator with experience in leading cross-functional teams ## Work Experience ### Core Team @ TED AI Jan 2023 – Present | San Francisco Bay Area ### EIR/ VP AI Products @ Studio Management Jan 2023 – Present | San Francisco Bay Area ### Member @ AI Link Jan 2022 – Present | Palo Alto, California, United States AI Link is a private, invitation-only community for entrepreneurs and technologists working to build great AI companies together ### VP of AI Product Design @ doc.ai Jan 2020 – Jan 2023 | San Francisco Bay Area ### VP AI Product Design @ Sharecare Jan 2021 – Jan 2023 | Palo Alto, California, United States Doc AI acquired and rebranded to Sharecare AI ### Product Advisor @ Sentieo Jan 2021 – Jan 2022 | San Francisco Bay Area ### VP Design and UX Research @ Sentieo Jan 2019 – Jan 2021 | San Francisco Bay Area ∙ Set product design vision and launch customer research practice • Own customer experience for Sentieo's web and mobile platforms comprising complex flows with 15 innovative products/apps and over 300 pages ∙ Hire and lead a distributed team including remote members across timezones ∙ Set process for asynchronous collaboration between design, product, and engineering ∙ Analyze user behavior with qualitative inputs and quantitative product analytics ∙ Champion sprint planning with daily and weekly program management activities ∙ Publish redesigned design system using Figma library company wide rollout and integrate with React front-end implementation using Storybook ∙ Gain equity research domain expertise and startup/private company research ∙ Collaborate with internal stakeholders (PMs, SMEs and Data Scientists - all ex-wall street analysts) ∙ Conduct weekly customer research sessions accounting for client data privacy and discover user workflow for core product areas such as: Search (AI/ML document search engine), Terminal (Thomson Reuters, Crunchbase data), Notebook, Alternative Data, Plotter, TableX, SEC Transcript Summary ### Head of Product Design and User Research @ PSafe Technology Jan 2017 – Jan 2019 | San Francisco Bay Area PSafe is a consumer mobile security app company with 150+ Million downloads and 20 Million MAUs. ∙ Led a team of 6 (product design and UX research) ∙ Created research and design framework to use large quantitative and qualitative data to make key design and product decisions ∙ Oversaw process and project timelines for the launch of 6 mobile apps and lead the team to track what matters and achieve engagement goals for Ad-supported apps and conversion goals for subscription apps ∙ Implemented Design Systems across 6 product teams using the latest Design Ops techniques ∙ Successfully rolled out Design sprints with participation from Management, Dev, Marketing, Data teams ∙ Promoted cross-company design collaboration using Figma - with peak usage of over 80 user accounts accessing various UX team assets (specs, sitemaps, asset, UX funnels, design and brand systems) ∙ Implemented customer obsession and empathy among UX, PM, Dev teams using "daily discovery" user sessions and ongoing research highlights shareouts ∙ Managed annual team budgets and contract relationships with 6 vendors (design and research tools) and 5 agency (design and research projects) As a group director, I provided direction with weekly 1-1s and mentorship, performance evaluations, and leadership development and UX to management updates. As a strategic product thinker, I set up a weekly taskforce meeting to bring together PM, Data, UX and Marketing team members to solve critical customer experience issues that impacted retention and revenue. As a designer and creative problem solver, I created most of the foundational components of the design system. Tools: Figma, Sketch, Framer, After Effects, Airtable, AppSee, InVision, Lookback, UsabilityHub, SurveyMonkey, UserTesting. ### Head of Product Design and User Research @ ABRA Jan 2016 – Jan 2017 | San Francisco Bay Area Abra is an award-winning mobile trading platform to invest in 30 cryptocurrencies, 50 fiat currencies, and global stocks and ETFs (iOS and Android). Reporting to the CEO and later to VP of Product, ∙ Built and led Abra's Product Design & User Research team responsible for customer research, interaction design, visual and motion design ∙ Launched Design Sprints at Abra which helped pivot the core product from a global remittance app to the now successful trading platform WIth an average 4+ rating from traders across the globe, Abra is consistently featured on publications such as Forbes, Fortune, TechCrunch, and Coindesk. Product/UX leadership responsibilities: ∙ Contribute to product strategy and decision making through proactive UX leadership ∙ Train and implement process and tools that facilitate high-quality design deliverables ∙ Collaborate with developers on design specs and improve implementation speed ∙ Create and roll out Design System across platforms ∙ Motion design that looks great on iOS and also backward compatible with older Android phones ### VP of Product and Design @ Hyp Jan 2015 – Jan 2016 | San Francisco Bay Area As head of product, I was responsible to generate insights from user research that informed product roadmap and feature prioritization. ∙ Coach and lead team to implement lean product/customer development process ∙ Apply lean UX methodologies to create rapid prototypes and customer feedback ∙ Create product strategy that was driven by empathy and experimentation ### Founder @ Silicon Valley Startup Consultant Jan 2014 – Jan 2016 | San Francisco Bay Area Helping early stage SF founders with mvp prototypes, user research, product and design consulting. Day-to-day responsibilities: 1. User research to shape product roadmap (Founders participate and learn customer-centered lean product development) 2. Design UX/UI (Wireframes, UX flows, iOS and Android UI visual design on Sketch and Figma.com) 3. Prototyping (InVision, Figma, Framer, Marvel, Flinto) 4. Product market validation (In-person and remote user testing with usertesting.com, lookback.io) 5. Define metrics, gather behavior data, analyze on-boarding funnels, design growth/viral loops Startup clients: - UserTesting.com (#1 Remote user research platform) - Wrike.com (Award winning SaaS project management platform) - InPlay.org (EdTech startup) - Hyp.co (Consumer mobile app) - Comotto (Enterprise sales mobile app) ### Head of Product Design and UX Research @ Experian Consumer Services Jan 2012 – Jan 2014 | Greater Los Angeles Area Led Experian's Consumer UX organization which involved hiring, mentoring and building a team of researchers and designers in beautiful Orange County. I introduced user centered design and customer development methods to leaders across Experian and their teams. - Led user research and design projects that positively impacted key business metrics (engagement, retention, NPS) - Defined UX design direction for Credit Score and Credit Report products serving over 6 million consumers - Hired and mentored a team of 6 UX designers and user researchers - Managed ongoing relationships with partner agency IDEO and several UX platforms/vendors - Led innovative product initiatives by assembling cross-functional teams - Awarded 3 USPTO patents related to credit management (D759689, D759689, D759689) - Received Experian's Vision Pillar Award for Innovative Product Leadership Day-to-day responsibilities: UX strategy and design, Hiring, User research, Prototyping, Product development, Design thinking workshops, Product roadmap, Wireframes, Interaction design, Android and iOS mobile UI design, Usability testing. ### Senior Manager User Experience @ Beckman Coulter Jan 2009 – Jan 2011 | Greater Los Angeles Area Worked on Beckman Coulter’s $5B global medical diagnostics ecommerce website store. - Led cross functional teams throughout the product/UX lifecycle - Conducted user research, created site architecture, wireframes, UX design - Used live prototyping as a method to bring alignment between business, product and dev teams - Achieved 54% increase in customer engagement and 40% decrease in support inquiries attributed directly to UX improvements ### Senior User Experience Consultant @ Beckman Coulter Jan 2008 – Jan 2009 ### Senior User Experience Designer @ Cognizant Jan 2004 – Jan 2008 | San Francisco Bay Area Was an integral part of the UX agency within Cognizant serving Fortune 500 clients like, JPMorganChase, United Health, Nielsen Media Research, ADP, Blue Cross Blue Shield, CSAA. Key responsibilities: - Design and architect user experiences for web, desktop and mobile applications - Communicate the value of UX to senior executives using poof-of-concepts and case studies - Hire, train and mentor new UX team members - Provide thought leadership and educate internal teams on product/UX innovation ### Interaction Designer @ Cognizant Jan 2003 – Jan 2004 Worked on client projects applying human factors, usability best practices, conducted heuristic evaluations and delivered interaction design, information architecture, web accessibility. ## Education ### Executive Continuing Education in Startup Leadership Stanford University ### Technical Product Management in Business Administration and Management, General UCLA ### Bachelor's degree in Computer Science Engineering University of Madras ## Contact & Social - LinkedIn: https://linkedin.com/in/vijaysivaji - Website: http://vijaysivaji.com --- Source: https://flows.cv/vijaysivaji JSON Resume: https://flows.cv/vijaysivaji/resume.json Last updated: 2026-04-08